Premium Essay

Aristotle's Rhetoric Summary

Submitted By
Words 320
Pages 2
In Book 1 Chapter 2 of Aristotle’s Rhetoric, the author gives the definition of rhetoric and explains the different modes of persuasion. Rhetoric is the ability to see the means of persuasion in every situation, not only limited to any particular one. There are three modes of persuasion in a speech. The first one is good characteristic. The author thinks this is the most effective kind of persuasion because the audience would think of the speaker as someone who is trustable and credible. The second mode would be the rise of emotions. If the speaker can affect his audience with his speech, then he can persuade them. The author also noted that people react different when they possess different emotions. The third mode of persuasion is by having

Similar Documents

Premium Essay

Aristotle

...472 Spring 2007 February 20, 2007 Aristotle’s Life and the Rhetoric Books I and II Aristotle (384-322 BCE) • Aristotle was a student of Plato’s who disagreed with his mentor over the place of public speaking in Athenian life • born in Macedonia about the time Plato was opening the Academy in Athens • age seven went to Athens and entered the Academy--stayed on as teacher; left 20 yrs later on Plato’s death in 347 • Was ineligible to inherit Academy because he wasn’t Athenian • believed only scientific demonstration and the analysis of formal logic could arrive at transcendent truth • Dialectic and rhetoric form 2 major divisions in his view of human inquiry but they deal with subjects on which true knowledge isn’t available • Rhetoric: making persuasion possible • for Aristotle, rhetoric as the discovery in each case of the available means of persuasion--this discovery requires scientific investigation o in terms of speech situations, he focused on civic affairs • forensic speaking considers guilt or innocence—judicial speech centering on accusation and defense • deliberative speaking considers future policy—political speech centering on future policy • epideictic speaking considers praise and blame—ceremonial speech ▪ Aristotle classified rhetoric as the counterpart of dialectic o dialectic is on-on-one conversation; rhetoric is one person addressing the many ...

Words: 3666 - Pages: 15

Premium Essay

Potential Product – Sunsilk Shampoo Is Still Evolving and We Have Seen That Every Alternate Year Some Major Improvement Is Introduced in the Product Line to Incorporate Innovation to Satisfy Customers and

...THE IMPACT OF ORGANIZATIONAL POLITICS ON THE WORK OF THE INTERNAL HUMAN RESOURCE PROFESSIONAL by Julie A. Paleen Aronow A Research Paper Submitted in Partial Fulfillment of the Requirements for Master of Science Degree in Training and Development Approved: 4 Semester Credits Dr. Kat Lui The Graduate College University of Wisconsin – Stout May, 2004 ii The Graduate School University of Wisconsin – Stout Menomonie, WI 54751 ABSTRACT Aronow Julie Ann Paleen ________________________________________________________________________ (Last Name) (First) (Middle) THE IMPACT OF ORGANIZATIONAL POLITICS ON THE WORK OF THE INTERNAL HUMAN RESOURCE PROFESSIONAL ________________________________________________________________________ (Title) Training and Development Dr. Kat Lui May 2004 65 ________________________________________________________________________ (Graduate Major) (Research Advisor) (Month/Year) (No. of Pages) American Psychological Association, 5th Edition ________________________________________________________________________ (Name of Style Manual Used in this Study) The coveted epicenter for the contemporary human resource professional is partnering with other internal business leaders to fulfill the organization’s mission through sound and ethical business principles and human resource practices. Over three decades, the discipline has matured into one that includes transactional practices along side the more sophisticated organizational development...

Words: 16734 - Pages: 67

Premium Essay

Aristotle Ethics

...6/20/16 Business Ethics Written Assignment #1 Aristotle’s work is some of the most influential works of all time. He left behind lecture notes and writings that cover many subjects some of which include physics, metaphysics, politics, rhetoric and ethics. His thought in politics and ethics is still widely influenced and used today. Aristotle was an ancient Greek philosopher born about 2400 years ago. Aristotle moved to Athens after the death of both his parents to study at Plato’s Academy. He quickly became one of the most outstanding students at the Academy. Aristotle moved to different locations after the death of Plato and remained in Chalcis where he owned his estate until his death in November 322. Aristotle had five main points of his ethical philosophy happiness, virtuous life, moral virtue, moral responsibility for his actions, and moral action in a social environment. I’m going to summarize and focus on two of the five main points, happiness and virtuous life. According to Aristotle, there is no true and same definition of happiness. The man will define happiness and it will depend on what they feel is happiness. The act that caused happiness and the time that happiness occurs. “The highest good and the end toward which all human activity is directed is happiness, which can be defined as continuous contemplation of eternal and universal truth.” Happiness varies with the type of individual, some individuals find happiness in sensual pleasures, others...

Words: 1413 - Pages: 6

Premium Essay

Aristotle

...Aristotle As an important figure head in the field of philosophy, Aristotle and his numerous influences will be detailed. Identification and evaluation of key concepts and analyses that comprised his theories will be discussed along with identification and description of his contributions to the field of philosophy will also be offered. Lastly, further discussion will focus on how the culture and the time period influenced his ideology. Metaphysics Metaphysics is a branch philosophy concerned with explaining the fundamental nature of being. It is considered to be one of the greatest philosophical works. It kind of piggy backs off of Plato’s theory of forms. Plato believed that the nature of things is eternal and doesn’t change, but we know from just living in this world that things are always changing daily. Aristotle wanted to reconcile these contradictory statements of the views of the world. Aristotle used the influence of both Heraclitus and Parmenides. One believed that things appear to be permanent but they are really gradually changing all the time. Parmenides, argued certain conclusions could be reached by using reason alone and making no use of senses. After studying at the Academy, Aristotle would turn against his teaching and felt that there was a connection between the abstraction of existence and the science of nature. Aristotle described substance as material reality and formal and discusses the connection between actuality and potentiality. According to...

Words: 1865 - Pages: 8

Free Essay

Natural Law

...are the forms, most fundamentally the Form of the Good, which Plato describes as "the brightest region of Being". The Form of the Good is the cause of all things and when it is seen it leads a person to act wisely. In the Symposium, the Good is closely identified with the Beautiful. Also in the Symposium, Plato describes how the experience of the Beautiful by Socrates enables him to resist the temptations of wealth and sex. In the Republic, the ideal community is, "...a city which would be established in accordance with nature. Aristotle Greek philosophy emphasized the distinction between "nature" (physis) on the one hand and "law", "custom", or "convention" (nomos, νóμος) on the other. is often said to be the father of natural law Aristotle's association with natural law may be due to the interpretation given to his works by Thomas Aquinas. But whether Aquinas correctly read Aristotle is a disputed...

Words: 1931 - Pages: 8

Free Essay

Religion

...A Protagonist of the Scientific Revolution: Galileo Galilei was one of the protagonists of the scientific revolution, best known for his astronomical discoveries by means of a telescope (including sunspots, Jupiter’s satellites, and the phases of Venus), for his defense of heliocentrism, and for his study of the natural laws regarding falling bodies. Galileo, however, gave key contributions also to the development of the modern scientific methodology; for this reason, he holds a special place in the philosophy of science and epistemology. Life: Galileo was born in or nearby Pisa from Vincenzo Galilei and Giulia Ammannati. His father was a well known lutenist and music theorist, and the young Galileo was well versed in the art as well (Galileo’s youngest sibling, Michelangelo, became indeed an accomplished lutenist). During his youth, Galileo moved through different locations in Tuscany, among which the monastery of Vallombrosa, run by Camaldolese monks. The story goes that until 1581 Galileo had not studied mathematics. After considering priesthood and enrolling into a program for physician at the University of Pisa, Galileo suddenly realized his mathematical vocation upon attending a geometry lecture. Immediately, he started discovering ingenious facts and creating crafts such as thermoscope. As early as 1589, Galileo held a chair in mathematics at the University of Pisa, which position he kept until 1592, when he moved to Padua. There, he remained until 1610. ...

Words: 6109 - Pages: 25

Premium Essay

Martin Luther King Jr

...Sarawak Campus Assignment Cover Sheet for Undergraduate Programs (for individual and group assignments) This cover sheet is to be attached to all assignments, both hard copy and electronic format. ASSIGNMENT DETAILS | Unit Code | ORG30002 | Unit Title | Leadership in Context | Tute/Lab Group | Group A | Lecturer/Tutor Name | Professor D. P. Dash | Assignment Title | #2 Group AssignmentMartin Luther King Jr. - I Have A Dream | Due Date | Week 8 | Date Received | | DECLARATION | To be completed if this is an individual assignment: I declare that this assignment is my individual work. I have not worked collaboratively nor have I copied from any other student’s work or from any other source except where due acknowledgment is made explicitly in the text, nor has any part been written for me by another person. | Student ID | Student Name | Student Signature | Student 1 | | | | To be completed if this is a group assignment: We declare that this is a group assignment and that no part of this submission has been copied from any other student's work or from any other source except where due acknowledgment is made explicitly in the text, nor has any part been written for us by another person. | Student ID | Student Name | Student Signature | Student 1 | 4240138 | Danushka Nirmal De Silva | | Student 2 | 4235150 | Ngu Ing Sung | | Student 3 | 4237293 | Dashilla Ladaey | | Student 4 | 4237323 | Ahmad Akmal Afiq | | Student 5 | 100070566...

Words: 2522 - Pages: 11

Premium Essay

Nothing

...MAPP Message- what you want your audience to know (information), make it clear, make the message simple; break it down. You want people to believe, sell people on an idea. Audience- think of your audience first then think about how you are going to portray your message. Purpose- what do you want your audience to do and you are doing it. Presentation- is almost always a physical thing. What is public relations? Public Relations- is the management function that identifies, established and maintains mutually beneficial relationships between an organization and the various publics on whom its success or failure depends. * Communication can be external and internal. Keywords: Deliberate Planned Performance Public Interest Two-way Management function Challenges * PR is multifaceted Global * An estimated 3 million people practice public relations world wide Definitions * A number of definitions; often defined as publicity in a newspaper, television interview, or red carpet events Learning the ROPES Research-identifying and learning the client, what their problem is, and what there is. Objectives- Setting objectives to solve your problem. Programming- Planning out how you’re going to do the project. Evaluation- how you adjust and making sure you are addressing the objectives. Stewardship- Making sure it all flows together. Areas of public relations: Counseling Research Media relations Publicity Employee/member relations Community...

Words: 5373 - Pages: 22

Premium Essay

Broken Family

...Lamprocles, Sophroniscus Aristotle Philosopher Aristotle was a Greek philosopher and polymath, a student of Plato and teacher of Alexander the Great “Personal background” Born: 384 BC Stagira, Chalcidice Died: 322 BC (aged 61 or 62) Euboea Nationality: Greek Era: Ancient philosophy Region: Western philosophy School: Peripatetic schoolAristotelianism Main interests: Physics, Metaphysics, Poetry, Theatre, Music, Rhetoric, Politics, Government, Ethics, Biology, and Zoology Notable ideas: Golden mean, Aristotelian logic, syllogism, hexis, homomorphism, Aristotle's theory of soul Plato Philosopher Plato was a philosopher in Classical Greece. He was also a mathematician, student of Socrates, writer of philosophical dialogues, and founder of the Academy in Athens, the first institution of higher learning in the Western world.  “Personal background” Born: c. 428–427 BC Athens Died: c. 348–347 BC (aged c. 80)Athens Nationality: Greek Era: Ancient philosophy Region: Western philosophy School: Platonism Main interests: Rhetoric, art, literature, epistemology, justice, virtue, politics, education, family, militarism Notable ideas: Theory of Forms, Platonic idealism,...

Words: 3769 - Pages: 16

Premium Essay

Will Do Next Time

...Instructor’s Manual and Test Bank to accompany A First Look at Communication Theory Sixth Edition Em Griffin Wheaton College prepared by Glen McClish San Diego State University and Emily J. Langan Wheaton College Published by McGraw­Hill, an imprint of The McGraw­Hill Companies, Inc., 1221 Avenue of the Americas, New York, NY 10020. Copyright Ó 2006,  2003, 2000, 1997, 1994, 1991 by The McGraw­Hill Companies, Inc. All rights reserved. The contents, or parts thereof, may be reproduced in print form  solely for classroom use with A First Look At Communication Theory provided such reproductions bear copyright notice, but may not be reproduced in  any other form or for any other purpose without the prior written consent of The McGraw­Hill Companies, Inc., including, but not limited to, in any  network or other electronic storage or transmission, or broadcast for distance learning. PREFACE Rationale We agreed to produce the instructor’s manual for the sixth edition of A First Look at Communication Theory because it’s a first-rate book and because we enjoy talking and writing about pedagogy. Yet when we recall the discussions we’ve had with colleagues about instructor’s manuals over the years, two unnerving comments stick with us: “I don’t find them much help”; and (even worse) “I never look at them.” And, if the truth be told, we were often the people making such points! With these statements in mind, we have done some serious soul-searching about the texts that so many teachers—ourselves...

Words: 159106 - Pages: 637

Premium Essay

Literary Theory

...Literary Theory and Schools of Criticism Introduction A very basic way of thinking about literary theory is that these ideas act as different lenses critics use to view and talk about art, literature, and even culture. These different lenses allow critics to consider works of art based on certain assumptions within that school of theory. The different lenses also allow critics to focus on particular aspects of a work they consider important. For example, if a critic is working with certain Marxist theories, s/he might focus on how the characters in a story interact based on their economic situation. If a critic is working with post-colonial theories, s/he might consider the same story but look at how characters from colonial powers (Britain, France, and even America) treat characters from, say, Africa or the Caribbean. Hopefully, after reading through and working with the resources in this area of the OWL, literary theory will become a little easier to understand and use. Disclaimer Please note that the schools of literary criticism and their explanations included here are by no means the only ways of distinguishing these separate areas of theory. Indeed, many critics use tools from two or more schools in their work. Some would define differently or greatly expand the (very) general statements given here. Our explanations are meant only as starting places for your own investigation into literary theory. We encourage you to use the list of scholars and works provided for each...

Words: 11786 - Pages: 48

Premium Essay

Wow Amazing Information

...C H A P T E R T W O Communicating Strategically In the first chapter, we examined the changing environment for business over the last half century. In this chapter, we explore how these changes have affected corporate communication and why it has become imperative for modern companies to communicate strategically. Strategic communication can be defined as “communication aligned with the company’s overall strategy, [intended] to enhance its strategic positioning.”1 An effective strategy should encourage a company to send messages that are “clear and understandable, true and, communicated with passion, strategically repetitive and repeated, [and] consistent (across constituencies).” We begin this chapter with a summary of the basic theory behind all communication, whether individual or organizational in nature. We will also briefly discuss influential models in modern communication theory. Although many communication experts have adapted these theories to help leaders communicate in writing and speaking, few have looked at how these same basic theories apply in the corporate communication context—that is, the way organizations communicate with various groups of people. Communication, more than any other subject in business, has implications for everyone within an organization—from the newest administrative assistant to the CEO. Thanks in part to important strategy work by academics such as Michael Porter, Gary Hamel, and C. K. Prahalad, most managers have...

Words: 8687 - Pages: 35

Premium Essay

Communiting Stratigy

...Communicating Strategically In the first chapter, we examined the changing environment for business over the last half century. In this chapter, we explore how these changes have affected corporate communication and why it has become imperative for modern companies to communicate strategically. Strategic communication can be defined as “communication aligned with the company’s overall strategy, [intended] to enhance its strategic positioning.”1 An effective strategy should encourage a company to send messages that are “clear and understandable, true and, communicated with passion, strategically repetitive and repeated, [and] consistent (across constituencies).” We begin this chapter with a summary of the basic theory behind all communication, whether individual or organizational in nature. We will also briefly discuss influential models in modern communication theory. Although many communication experts have adapted these theories to help leaders communicate in writing and speaking, few have looked at how these same basic theories apply in the corporate communication context—that is, the way organizations communicate with various groups of people. Communication, more than any other subject in business, has implications for everyone within an organization—from the newest administrative assistant to the CEO. Thanks in part to important strategy work by academics such as Michael Porter, Gary Hamel, and C. K. Prahalad, most managers have learned to think strategically...

Words: 8677 - Pages: 35

Premium Essay

Culinary

...Pre-Socratic Period Thales of Miletus Background: Thales of Miletus (fl. c. 585 BC) is regarded as the father of philosophy. Thales of Miletus was considered one of the Seven Wise Men of ancient Greece. Thales was the first of the Greek natural philosophers and founder of the Ionian school of ancient Greek thinkers. Works/Writings/Philosophy:  His is said to have measured the Egyptian pyramids and to have calculated the distance from shore of ships at sea using his knowledge of geometry.  He also predicted an eclipse of the sun. In geometry Thales has been credited with the discovery of five theorems like the one that a triangle inscribed in a semicircle has a right angle. He tried to discover the substance from which everything in nature is made off and suggested water.  Thales is important in bridging the worlds of myth and reason. He initiated the revolutionary notion that to understand the world one needed to know its nature and that there was an explanation for all phenomena in natural terms. That was a giant step from the assumptions of the old world that supernatural forces determined almost everything.  While considering the effects of magnetism and static electricity, he concluded that the power to move other things without the mover itself changing was a characteristic of "life", so that a magnet and amber must therefore be alive in some way (in that they have animation or the power to act). If so, he argued, there is no difference between the living and the dead...

Words: 17879 - Pages: 72

Premium Essay

Myun

...Metaphysics From Wikipedia, the free encyclopedia Jump to:navigation, search This article is about the branch of philosophy. For the work of Aristotle, see Metaphysics (Aristotle). |Philosophy | |[pic] | |Branches[show] | |Aesthetics | |Epistemology | |Ethics | |Logic | |Metaphysics | |Social philosophy | |Political philosophy | |Eras[show] | |Ancient | |Medieval | |Modern | |Contemporary | |Traditions[show] | |Analytic | |Continental | |Eastern | |Islamic | |Marxist | |Platonic | |Scholastic | |Philosophers[show] | |Aestheticians | |Epistemologists...

Words: 48829 - Pages: 196