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Art 334 Unit 4 Assignment 3

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Words 557
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Deron Millay
Art 334
Ingrid Cartwright
22 September 2014

Assignment 4 Essay
At it’s very core, graphic design is all about visually communicating ideas. Whether, it be through typography or imagery, one person made this all possible and his name was Johann Gutenberg. Johann Guttenberg was the first man to put all of the ingredients together, specifically the printing press, cast metal type and oil-based inks, to create the first mechanically assisted printed material with moveable type. Moveable type was a method of printing and using movable pieces of hard metal, which would have been pressed into ink and onto the paper. Gutenberg used these “ingredients” to publish the Bible, with is more commonly known now as the “Gutenberg Bible” as shown below. (Eskilson, 2012, 2nd edition) …show more content…
The Bible was set in the Textura typeface, which gave the pages a textured feel. (Eskilson, 2012, 2nd Edition) With the his invention of the moveable type, we start to see the emergence of multiple new typefaces, many that we still see today, such as Bodini, Didot and Garamond. Gutenberg’s aesthetic to the Bible was also something that was very rare as he focused on the visual appeal to his bible making it symmetrically balanced as he also had a high standard for the typography used in the books that he

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