...MARKETING PLAN PREPARED FOR ‘ALICE ART’ COMPONENTS OF THE MARKETING PROCESS AND ITS APPLICATION TO THE ‘ALICE ARTS’ BUSINESS A Marketing plan is a written document which shows details of the current situation of customers, competitors and the external environment, and providing guidelines for objectives, marketing actions and the allocation of resources over a specific period of time for a marketing offering (existing and proposed) (Oyedijo, Ogundele, Idris & Aliu, 2010). “Alice Arts” is an upcoming & fast-growing business enterprise, which specializes in the original design of Creative Art works that ranges from drawings, paintings, sketches, canvases, sculptural masterpieces, etc. As the world increasingly becomes a global market place, there is a growing demand for original art works; by delivering exclusive designs, “Alice Arts” is positioning itself to become an active player in this market & intends to exploit the increasing demand & crave for original designs. In order to prepare for these expansions, the plan here-under is intended to serve as a guide for the Alice Arts management team. Like every other business organization seeking to establish a profitable and long–standing, formidable market gladiator that enjoys great customer awareness, patronage and association, Alice needs to prepare a marketing plan as explained below. Determining organization’s corporate goals/objectives: To start with Alice needs to set her overall objective for the organization. The objective...
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...Introduction to Sun Tzu's Art of War Sun Tzu's The Art of War is the most famous work on military operations in ancient China. Being the oldest military treatise in the world, it is one of the greatest cultural legacies of the Chinese nation. Sun Tzu's The Art of War is a classic on military operations and the most influential in the world today. Sun Tzu or Sun Zi (孙子) is traditionally believed to be the author of The Art of War. Sun has had a significant impact on Chinese and Asian history and culture, both as an author of the Art of War and as a legendary figure. Historians have questioned whether or not Sun was an authentic historical figure. Traditional accounts place him in the Spring and Autumn Period of China (722–481 BCE) as a heroic general of the King of Wu who lived c. 544—496 BCE. Scholars accepting his historicity place his supposed writing The Art of War in the Warring States Period (476–221 BCE), based on the descriptions of warfare in the text. Traditional accounts state that his descendant, Sun Bin, also wrote a master treatise on military tactics. Historians have questioned whether or not Sun was a real historical figure. According to traditional sources, such as the 2nd century BCE biography written by Sima Qian, Sun was born in Qi (now Shandong Province) during the Spring and Autumn Period of China (722–481 BCE). His real family name is Tian, but the last name of Sun was given by King of Qi State to his family when his grandfather, a general for Qi...
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...When something is reproduced for so many times is that art? What’s the importance of the mechanical reproducible of the art? What was the impact on mechanical reproducibility on the society? In my personal opinion art is more than just the final image, it’s the intangible qualities that make it something special, as William Benjamin said “ Even the most perfect reproduction of a work of art is lacking in one element: its presence in time and space, its unique existence at the place where it happens to be”. We are able to look at reproductions and admire the great beauty of the original work of art, however it is not the same as standing in front of the original. You may be able to copy the lines of a painting but you can not reproduce the artist emotions that went into their piece Although a reproduction can not fully compare to an original piece of work there is much value behind this skill, the ability to have a piece of work exposed all over the world. Being able to share art on a global scale not only allows us to experience different cultures but also have work appreciated worldwide. However there is also a darker side to reproducing, it has created a whole underground market place or illegal counterfeiting, where not only is this wrong on a morel level but also can be extremely dangerous not only to the people involved in the market, as much counterfeiting is done by organized crime, but can potentially be dangerous to the customers. With counterfeit goods there is no...
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...Earth art, also referred to as Land art or Earthworks, is an American movement that uses the natural landscape to create site-specific structures, art forms, sculptures. The movement was an extension of Conceptualism and Minimalism, the beginnings of the environmental movement and the trade of American art in the late 1960s influenced the artists, leading them to create works that were, to an extent, unusual from the art market. In addition to the simplicity of Minimalist objects, the artists were drawn to the humble everyday materials the participatory "social sculptures" that emphasised performance and creativity in any environment. The favoured materials for Earthworks were those that could be extracted directly from nature, such as stones,...
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...RESEARCH PAPER FFD 122: History of Art and Design 2, Spring 2010 GUIDELINES 1. PURPOSE OF THE RESEARCH PAPER: One of the aims of History of Art and Design is to develop a historical and critical sensibility about artistic and cultural production. To test this ability, you will prepare a research paper about an object of art or design of your choice, based on the “Five Contexts of Art and Design” topics of this semester: MAKING, STYLE, IDEOLOGY, USE and MEANING. 2. CONTENT OF THE RESEARCH PAPER: Your chosen artwork/design CAN NOT be from an artist or an example that has been discussed in class. Check the course syllabus for a list of all works that are in the lectures. You are advised to choose a well-known work of a famous artist/designer so that you can easily find sources related to that work. You are discussing your chosen object, NOT its photograph. Do not talk about your object’s image but its ACTUAL three-dimensional reality, as much as you can understand it. Keep in mind the sub-themes for each of the themes of the semester because you will write about ONE sub-theme from each theme. | | | | |MATERIALS: How the choice of materials made by the artist or designer influences the form of the end | | |product. ...
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...Lecturer: Julian Content Pages | No. | Content | Pages | 1. | Excutive Summary | 3 | 2. | Introduction | 3 | 3. | Concept of Values | 4-5 | 4. | Needs | 5-8 | 5. | Motivation | 8-9 | 6. | Cultural Expriences | 8-13 | 7. | References | 14 | Executive Summary This report was commissioned to examine how Tasmania wine uses cellar door experience to influence consumer behaviour. The report draws attention to the outline of the characteristic of wine connoisseurs, music lovers, food lovers and art enthusiasts, what common value do they share. When consuming wine and experiencing cultural enrichment, how does an individual satisfy his or her physiological and psychological needs. By providing cellar door experience how does Tasmania wine influence consumer behaviour. Given the characteristic of cultural consumer it is recommended to consider collaborating with luxury brand such as BMW and Mont Blanc that share the same theme of art, food, music. Introduction Tasmanian wine production is located in the Australia state of Tasmania. It is located towards the south of Australia. In comparison with other country that produces wine, Tasmanian is a cooler temperature country and has potential to produce unique wines. Besides having a cooler temperature and potential to produce Tasmanian wine, it also produces many food and beverages due to the reliable rainfall, fertile soils and long growing seasons. Tasmania has been producing quality and quantity wines...
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...Bahria university Karachi campus Business plan Art on wheel Group members: Anjali Pinjani Aqsa Rajput Hina Kumari Samia Irshad Sumbal Saleem TABLE OF CONTENTS Description of Business: 3 1.0 Executive Summary 3 Business Idea: 6 Type of Organization 7 Marketing and sales strategy 7 Key success factors: 8 Short-term business goals: 8 Long-term business goals: 8 Mission 9 Vision 9 Socially responsible organization. 10 4.0 Opportunity Analysis & Research 10 Target customer: 11 4.1 Industry Analysis 11 Future Outlook and Trends 12 Market Segmentation 12 Industry and Market Forecast 13 4.2 Environmental Analysis 13 SWOT Analysis 13 Competitive Analysis 14 Analysis of Competitors 14 5.1 Products/Services 17 Products 17 2.2 Services 19 Meeting customer needs: 20 Pricing 21 Type of Payment 21 5.3 Promotion 22 Publicity for your organization 25 Public Relations & Publicity 25 Distribution 26 Access routes : 26 6.0 Management & Operations 27 6.1 Management Team 27 6.2 Research & Development 29 6.3 Facilities 30 Machinery and Equipment 30 Technology Utilization 30 Inventory, Production, & Quality Assurance 30 Production process 30 Production-distribution channel 31 Flow of Orders 31 7.0 Financial Analysis & Projections 34 Record keeping system. 34 7.1 Sources & Uses of Capital 34 Cash reserve & start-up capital: 35 Sources of financing 36 Bootstrap financing...
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...Laura Cox 03/07/2012 MGT Strategy Case Analysis: The Ultimate Fighting Championship and Cultural Viability I. Introduction The UFC, Ultimate Fighting Championship, belongs to the mixed martial arts industry. It is actually the largest MMA promotion company in the world. Mixed Martial Arts is a full contact combat sport. It allows the use of both striking and grappling techniques. There are numerous types of mixed martial arts including boxing, wrestling, kickboxing, karate, and taekwondo. II. General Environmental Analysis a. Technology Mixed martial arts have been around for a long time. It was first introduced in the original Olympic Games in Athens. In the beginning, fighters used a combination of Hellenic boxing a wrestling to fight. They could use any of their abilities until they had the other opponent knocked unconscious or surrender. There were no rules or guidelines to the fighting; it was all or nothing. Different combat sports evolved over the years into different areas of the world. This made the popularity of pakration decline. As time went on, rules and regulations were developed for the fighters and the technological advances helped this sport take off. b. Demographics This industry is mainly viewed by males, although some females are also interested in the industry. From personal experience, males enjoy watching a fight more than females do. The industry attracts an age group mainly between 18 and 36. No matter what race or ethnicity...
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...they are a subsidiary of Hallmark Cards, Inc. If they were to ever formalize a mission statement it should be the following: “The business we're in: The best quality, safest products for colorful visual expression for enjoyment, learning and work.” Core competency Crayola’s core competencies, taken from the vision section the website, include: Obsessed with Consumer Needs: Be passionate about meeting consumer needs. Constantly ask: What are the implications for the consumer? Take the initiative to learn about our consumers and competitors. Make decisions based on insights about the consumer. Proudly represent our brands when talking to others. Remind each other about the importance of the consumer. Biased for Action: Be impatient and unsatisfied with the status quo. Move faster internally than the external world. Develop and implement impactful solutions. Exploit ideas and opportunities quickly. Take ownership and accountability for action and results. Act, learn, and make changes as needed. Respectful of People and Ideas: Respect and value the diversity of people and their ideas. Trust others - assume positive intent. Act with honesty and integrity. Uphold your commitments. Honestly and constructively tell people how they are doing. Make the communities in which we work and live better places. Innovative and Risk-Oriented: Encourage innovation from everyone and in everything we do....
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...they are a subsidiary of Hallmark Cards, Inc. If they were to ever formalize a mission statement it should be the following: “The business we're in: The best quality, safest products for colorful visual expression for enjoyment, learning and work.” Core competency Crayola’s core competencies, taken from the vision section the website, include: Obsessed with Consumer Needs: Be passionate about meeting consumer needs. Constantly ask: What are the implications for the consumer? Take the initiative to learn about our consumers and competitors. Make decisions based on insights about the consumer. Proudly represent our brands when talking to others. Remind each other about the importance of the consumer. Biased for Action: Be impatient and unsatisfied with the status quo. Move faster internally than the external world. Develop and implement impactful solutions. Exploit ideas and opportunities quickly. Take ownership and accountability for action and results. Act, learn, and make changes as needed. Respectful of People and Ideas: Respect and value the diversity of people and their ideas. Trust others - assume positive intent. Act with honesty and integrity. Uphold your commitments. Honestly and constructively tell people how they are doing. Make the communities in which we work and live better places. Innovative and Risk-Oriented: Encourage innovation from everyone and in everything we do....
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...brand has a 99% name recognition in the U.S. household, which is why the name Crayola LLC is used in place of Binney & Smith. Crayola began as Binney & Smith in 1885 when Joseph Binney partnered with his son and nephew. Binney & Smith began producing dustless chalk and then later began producing crayons and color pencils. The company has experienced tremendous growth from this timeframe to become the largest art supply company in the world. The company is currently in the maturity phase of the product life cycle and successfully avoids the decline phase by continually introducing innovative products. Since most parents are concerned with the mess that is associated with arts and crafts, Crayola has moved from crayons to toys to address this concern. They reinvented themselves by creating toys that are relatively cheap and are mess-free. The toys also do not require adult supervision. Since Crayola is not a toy maker, this creates a whole new stage of development. Crayola’s Corporate Headquarters 1100 Church Lane Easton, PA 18044-0431 Phone: (610) 253-6271 Fax: (610) 250-5768 Parent Company Crayola became a wholly-owned subsidiary of Hallmark Cards in 1984. Subsidiaries Crayola is a subsidiary of Hallmark. Crayola’s subsidiaries include Portfolio Series, and Silly Putty. Mission Statement “To make the world more colorful on crayon at a time.” Since Crayola is a subsidiary of Hallmark, they could fall under their mission statement as well which...
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...they are a subsidiary of Hallmark Cards, Inc. If they were to ever formalize a mission statement it should be the following: “The business we're in: The best quality, safest products for colorful visual expression for enjoyment, learning and work.” Core competency Crayola’s core competencies, taken from the vision section the website, include: Obsessed with Consumer Needs: Be passionate about meeting consumer needs. Constantly ask: What are the implications for the consumer? Take the initiative to learn about our consumers and competitors. Make decisions based on insights about the consumer. Proudly represent our brands when talking to others. Remind each other about the importance of the consumer. Biased for Action: Be impatient and unsatisfied with the status quo. Move faster internally than the external world. Develop and implement impactful solutions. Exploit ideas and opportunities quickly. Take ownership and accountability for action and results. Act, learn, and make changes as needed. Respectful of People and Ideas: Respect and value the diversity of people and their ideas. Trust others - assume positive intent. Act with honesty and integrity. Uphold your commitments. Honestly and constructively tell people how they are doing. Make the communities in which we work and live better places. Innovative and Risk-Oriented: Encourage innovation from everyone and in everything we do....
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...techniques such as advertising to market your product and services and at the same time manage the marketing recourses and activities. According to Kolter & Koller. 2006 marketing management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value. Marketing consists of the business activities that identify the needs and wants of marketplace, determines which target segments the organization will make offers to and designs appropriate products (McColl 1995). Marketing involves a wide range of activities that enable a business to continuously understand the needs and wants of today’s customers, satisfying them and getting value in return. Through market research a business is able to find out information about markets, target markets and their needs and competitors. Marketing management is both an art and science as it is the way you communicate with the general public to market your products and services and it also involves scientific techniques to gather information of the market in which to market the product and services. From my opinion, marketing is definitely an art because it’s the way you convince one to make a purchase and it mainly focuses on emotional response, consumer experience, brand attributes and the creativeness used and it’s never the same unlike science. In fact, they aren't anywhere. “Marketing is much more an "art" than a science. It's simply a mistake to...
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...Century Art Education, Industrial Art or Fine Art? Varick Taylor East Carolina University MAED Art 6800 History and Philosophy of Art Education Abstract As an art educator in the today’s public school system, I feel that it is my responsibility to introduce and allow my students to explore the arts from the past and the present. I want them to learn a variety of art making techniques and art history. I also want to prepare them for future by giving them exposure to possible career choices that utilizes the arts. Therefore I feel it is important that my art classes allow students to be exposed to both the fine arts and design fields of the 21st century. 21st century technology like 19th century industrialization has influenced art education methods. The use of technology in classes is increasing each year. We are using design software to create both designs and fine art assignments on computers. In the 19th century, industrialization was one of the most important reasons why art became a part of public school education. Government leaders and the industry wanted America to able to compete with the superior European imports. As a result they felt that requiring drawing as a subject in public schools would help the U.S. in competing with Europe and balance trade. Knowing how much they wanted America to produce better products, I was puzzled when the Massacusetts did not model its art education after the France, whom was considered the best in producing superior product designs...
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...Ages”. The culture at the time was similar to that of ancient Rome and Greece. But, differed from the time of the fall of Rome. The “Middle Ages” was later replaced by the Renaissance period. It was period of rebirth of ancient techniques and newly developed techniques that had major success in the art industry. Greco-Roman heritage and Byzantine examples inspired the artists. (Wikipedia, n.d.) This paper will discuss the relationship between Middle Age and Renaissance art periods. The middle ages also known as the dark ages were a period of barbarism, ignorance, and superstition. (Wikipedia, n.d.) The period saw a decrease in prosperity, stability and population in the first century. The period had a massive setback of population due to the Black Death plague. Invasions and incursions plagued Europeans during this period and had a major effect on art. Art was modest and had little creativity and was made mainly for religious purposes. Some art was rare and costly when associated with the church and mostly produced by monks. Since most of the art was used to spread religion it was viewed as utilitarian and not having much value. The renaissance abandoned the middle ages and its modest art and representations of monumental images. (Wikipedia, n.d.) Art became valuable, attractive, and profitable. Artists left behind the middle age thinking and broadened their horizons by developing new techniques and reviving ancient ones. Art was starting to be signed by...
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