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Article - How Personal Can Ethics Get

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How Personal Can Ethics Get (Integrating cases in textbook). • Students will prepare a 3 to 4 page analysis responding to the following: o Discuss the ethical concepts and dilemmas that are facing Valerie? o If you were Valerie, what would you do? Why? o Discuss the types of stressors are being experienced by Valerie. o Discuss Valerie’s manager, Waters, in relationship to his ethics in handling business and employees. o Discuss the aspects of the corporate culture that contributed to the dilemma.

How Personal Can Ethics Get?
This is a true case. Names have been changed to protect identities. Valerie Young was a marketing manager at an international cosmetics and fragrance company, Wisson, which is headquartered in Chicago. Wisson underwent a major reorganization due to cost cutting. Valerie’s department was downsized from 25 to 10 people the year before. They did survive as a small team though, and their role within the organization was unique—acting as an agency, delivering designs for bottles and packaging and developing the fragrances for their brands.
Valerie’s manager, Lionel Waters, had been with the department for 14 years. He was hired by Wisson’s
CEO at the time, after he had worked for big names in the fragrance industry. He had launched one of the most successful female fragrances in the industry several years before. Waters joined the company in order to start new product lines for the company in the mass fragrance market. He then hired two close friends as executives with salaries well above industry standards and gave them each six weeks annual vacation. Teams were formed around them quickly and after three years, each team had its own line of fragrances that were launched worldwide. Nature of Work Valerie was hired to contribute organizational, financial, and

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