Summary of article Idea Generation and the Quality of the Best Idea l The authors of Idea Generation and the Quality of the Best Idea are Karan Girotra Christian Terwiesch and Karl T. Ulrich. This article was published online ahead of print in February 24, 2010 on Management Science.

l The intended audiences of this article are academic or managerial people in aspects of management related to strategy, innovation, organizations as well as all functional areas of business.

l The key messages the authors tried to convey is that they found groups organized in the hybrid structure are able to generate more ideas, to generate better ideas, and to better discern the quality of the ideas they generate. Moreover, they found frequently recommended brainstorming technique of building on others’ ideas is counterproductive; teams exhibiting such buildup neither create more ideas, nor are the ideas that build on previous ideas better.( Karan Girotra et al, 2010) l This article was cited 110 times by the following people:

J Singh and L Fleming in Lone inventors as sources of breakthroughs: Myth or reality? (Management Science, 2010) ME Sosa in Where do creative interactions come from? The role of tie content and social networks. (Organization Science, 2011) BL Bayus in Crowdsourcing new product ideas over time: an analysis of the Dell Idea Storm community. (Management Science, 2013) J Chan, K Fu, C Schunn, J Cagan, K Wood in On the benefits and pitfalls of analogies for innovative design: Ideation performance based on analogical distance, commonness, and modality of examples (Journal of mechanical, 2011) S Erat, V Krishnan in Managing delegated search over design spaces (Management Science, 2012)

M LiCalzi, O Surucu in The power of diversity over large solution spaces. (Management Science, 2012) Martin J. Eppler, Friederike Hoffmann, and Sabrina Bresciani in New business models through collaborative idea generation(International Journal of Innovation Management, 2011) And so on. l The implications for firms

As the author demonstrated, if the interactive buildup is not leading to a better idea, firms which want to generate innovation ideas might better be off relying on asynchronous idea generation by individual using, for example, Web-­‐based idea management systems, as this would ease other organizational constraints such as conflicting schedules of team members and travel requirements.( Karan Girotra et al, 2010) Also, as the traditional brain storming process is counterproductive to innovation ideas, firms that want to generate innovation ideas should not rely on the brainstorming within team. Instead, firms should use the individual+ team model to ensure the generation of the best idea. Beside, firms need to change their measurement of ideas that have been generated. They should focus on the number of ideas, variance in quality of ideas and the most important: the quality of the best idea. They should aware that the traditional measurement of the average quality of idea can be a misleading measurement and should be carefully utilized in their innovation idea generation process. (Karan Girotra et al, 2010) l Reference:

Karan Girotra, Christian Terwiesch, Karl T. Ulrich, Idea generation and the quality of the best idea, Management Science, Articles in Advance, pp. 1–15, 24,Feb,2010.