Media and Marketing 2: Getting the message out
Managing the Arts 4129A * If public money is received, there is a lot more scrutiny. * Arts organizations have to be careful with how they get there message out * when Arts organizations are seen as spiralling down, the business side questions whether investing in the organization will even make any sort of impact * Arts Marketing tips from across cultural sector ( Experiment, challenge, and ask questions-In business you are generally a part of a uniform way of doing things, in business you’ve defined who you’re target audience is. Arts on the other hand, generally have to change the way they do things to serve different audiences and different occasions.Refine Your skills- Both business and arts stress the need to innovate and learn from their mistakes and the mistakes of others. Both stress the importance of exciting customers. Arts however, stresses the need to innovate more than business do. Be Realistic, but not defeatist-Arts organization really have to be resourceful. Everything spent has to create a significant impact. Set aside time to read inspiring content-distinction between arts and business is that it’s hard to get routine in Arts Organization. Know Your Tone- it’s hard for arts organization to look at themselves objectively. Don’t reinvent the wheel- ) * 10 Social media tips for arts Organizations ( You have to find various ways of getting the message out) * goal of e-messages (you want people to take action, you want to keep peoples attention * Approaches to Media & Marketing ( how do we spread the word?- 1. Earned (blogs, radio interviews, articles, 2.Paid t.v commercial,radio ads, posters) Jomo Kenyatta, he was reflecting on the sufferings of Kenyans. Made a case that Europeans were interrupting the process for aFRICAN DEVELOPMENT, he believed that his people would gain liberalism. Mau Mau Rising, fight against Liberalism
Negritude, this particular movement was in response to the Africans. Especially from the colonies that were Assimilated
Senghor from Senegal tried to create a Black African Conscious called Negritude
Represents the development of African Consciousness
Negritude was made to reject the movement
Herbert Macaulay- A Nigerian Journalist opened the eyes of the Africans, to the power of law, he realized the best way to battle colonizers is to push them to following their own laws, wanted to force the europeans to follow the rules, argued the colonizers were exercising their power arbitrarily eleko used to rule in Lagos , British signed a treaty that Eleko would give Lagos to British and in return he would get pension. Macaulay saw that the British were reducing the pension, and Macaulay argued that they weren’t following the laws they administered
He contributed tht they can use the law, and have colonizers subject to it
NAACP focused on separate but equal, but this was expensive, they were trying to push what was
Simon kibangu was against traditional christian african practises….he said that the belgian congos shouldn’rt produce cash crops for the Belgians. He used protestant ethics
Clements Kadalie started to create the larges trade union in Southern Africa
In 1929, Kadalie created industrial and commercial workers union. He created a political movement
First group that started ANC, created a peaceful movement, Kiddies was very significant