Ethics Violations in Marketing

Marketing is an important thing in a company and it is also a powerful tool to change opinions and influence behavior, it is important to use this influence by responsibly and in order to satisfied the consumer. That is why study of consumer behavior is a necessary thing to any marketer. Because the satisfaction of the target customer needs and wants hinged to the success of marketing, but sometimes the marketers do not apply the ethical marketing practices which would make the consumer unsatisfied, bad image and lost of trust. In terms to find effective ways to maintain their long-term interest, a lot of organizations demand of the consumer to feedback to them. In the growth of technology in the business world nowadays, the marketing definition has changed the way it was. The core value of the company nowadays has been core factors to convince the potential customers to brought the product, eventually the company use the wrong way to market their products, they sell their products by violating the market ethics to achieve their target. By contrast, simply the illegal practices in marketing could affluence the culture, which bring conflicts to certain kind of society. What have they done which violating in marketing?

Marketing ethics may also refer to the manner in which a business presents its products to consumers, such as engaging in double speak or deliberately misrepresenting information or facts in order to generate more sales and make more profit. For example, a company could deliberately package its product to look like that of another popular product even though it knows that its own version is substandard. This company might rely on the fact that not a lot of people will look too closely to tell the difference between the two products. Not only would such a misapplication of marketing ethics be morally reprehensible,