...2012 MKTG 310 American consumer’s needs and wants are forever changing in a world of changing diversity and what makes for a successful business today may not be the same in the future, it’s almost a certainty. Evolving diversity marketing must be studied closely to recognize differences in cultural and social settings in large groups because lifestyles of different cultures are dictated by various values, beliefs, entertainment and interaction. All of these different aspects drive particular wants and needs that are imperative for a company to recognize for self preservation over their competition. The growth and consumer consumption of America’s Minority groups are growing at a compounded rate that has created a new exploding market to be utilized. It’s critical to understand the meticulous data gathered from consumers to create the most effective marketing plan to reach are targeted consumer. The following is an outline covering important demographics of three major minority groups in America including; African Americans, Hispanic Americans and Asian. I. AFRICAN AMERICAN A. Total numbers in the U.S. a. 2011 Black Population: 43.2 million, 14.1% of US In 2011 US Census Bureau estimates 43,884,130 African Americans 14.1% of the total population of 311.5 million in the U.S. This includes those who identify as Black only and as Black in combination with another race. The Black only category counts 40.7 million or 13.1% of the total U.S. (DeShay) B. Rate...
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...the three largest minority target markets in the country - Hispanic Americans, African Americans, and Asian Americans. AFRICAN AMERICAN Total Numbers in the US In 2013, the US Census Bureau estimated 45,003,665 African Americans in the United States (BlackDemographics.com). Percent of the Total US Population At an estimated census of 45,003,665, the African American census in regards to total percentage is 14.1% (BlackDemographics.com). Rate of Growth The African American population is expected to increase from 41.2 million in 2012 to 61.8 million in 2060. Its share of the total population would rise slightly, from 13.1 percent in 2012 to 14.7 percent in 2060 (United States Census Bureau). Average Household Size According to the 2010 census, there are 14.1 million African American households. The average household size among African Americans was 2.74, according to the 2000 census, compared with 2.63 in the 2010 census. (Franese) Average Age The average age for African Americans is 32.1 with more than 47% under the age of 35 (Nielsen). Percent with College Degrees In 2013, 83.7% of African Americans 25 and over had a high school diploma or higher, 1.7 million African Americans 25 and over had an advanced degree, and 3 million were enrolled in undergraduate college compared with 2.6 million in 2008, a 17.5% increase (InfoPlease). Average or Median Income Levels The African American median household income for 2011 was $33,460 (BlackDemographics.com)...
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...Material Appendix E Asian Americans According to the U.S. Census Bureau Part I Organize statistics from the U.S. Census Bureau on Asian American diversity using the matrix below. The Web site is available at http://www.census.gov/Press-Release/www/releases/archives/facts_for_features_special_editions/001738.html Statistic 1 of the Cultural Makeup column is provided for your reference. Note: you will find only two statistics to place in the Financial row. | Statistic 1 | Statistic 2 | Statistic 3 | Cultural Makeup | 13.1 million U.S. residents are Asian or Asian in combination with other races | 33.4 million The projected number of U.S. residents who will identify themselves as Asian alone in 2050.. | 213% The projected percentage increase between 2000 and 2050 in the population of people whose only race is Asian. | Financial | $52,018 The 2002 median income of households whose householders reported their race as either Asian or native Hawaiian and other Pacific islander (and who may or may not have reported any other race). | 10.2% The poverty rate in 2002 for those who reported their race as either Asian or native Hawaiian and other Pacific islander (and may or may not have reported any other race). | | Nationality | 2.0 million The number of people who speak Chinese at home. Next to Spanish, Chinese is the most widely spoken non-English language in the country. 48% The percentage of the foreign-born population from Asia who are naturalized U.S. citizens. The corresponding...
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...States? | What are some attitudes and customs people of this group may practice? | What is something you admire about this group’s people, lifestyle, or society? | 1. Spanish Americans | The existence of Spanish Americans started since 16th century (Lawrence 2002). Juan Ponce de Leon discovered Florida on April 2, 1513 and named it Pascua Florida as a Spanish term for Easter (Hoogenboom, 2006, p. 14). | As of 2007, the population of Spanish Americans is 45,378,596 (Pew Hispanic Center, 2009). | Hispanics are mostly Catholics. According to Cultural Diversity (2008), their social customs include elders having a prestigious status in the Hispanic family because of their experience Health practices of Hispanics are being emotionally expressive that they expects to be pampered when ill (Cultural Diversity 2008). | I admire Hispanics and their contribution to society in the field of entertainment. I also admire how Hispanics respect elders as one who has more experience than younger family members. | 2. African Americans | African Americans in majority arrived in U.S. as slaves in Jamestown, Virginia in 1619. Congress abolished the international slave trade in 1808. | According to the U.S. Census Bureau (2008), there are 246,833 African American are in U.S. (U.S. Census Bureau 2008). | African American are known to have oral traditions, dance traditions that depicts a rich, expressive culture showing their deepest feelings, aspirations, wishes (Saloy, 2009). | The admirable...
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...Axia College Material Appendix E Asian Americans According to the U.S. Census Bureau Part I Organize statistics from the U.S. Census Bureau on Asian American diversity using the matrix below and the Asian/Pacific American Heritage Month: May 2010 document. Use the following directions to locate the document: • Go to the homepage of the U.S. Census Bureau website: http://www.census.gov/. • Scroll down to Newsroom. • Click on Facts for Features. • Under the 2010 heading, select the document: March 2: Facts for Features: Asian/Pacific American Heritage Month: May 2010 | PDF Version - 130K. You may also locate the document under the Week 8 Materials tab on your student website. Statistic 1 of the Cultural Makeup column is provided for your reference. Note: you will find only two statistics to place in the Financial row. | |Statistic 1 |Statistic 2 |Statistic 3 | |Cultural Makeup |15.5 million U.S. residents are |2.7% growth rate of Asian |3.62 million belong to a certain | | |Asian or Asian in combination |population between 2007 and 2008. |Asian group or were a part of that | | |with other races. |The total was 400,000 during this |group along with other Asian groups| | | |time period. ...
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...those living in rural areas, the homeless, the mentally ill, the chronically ill and disabled and those with HIV” Shi and Singh, 2015). “In 2010 a questionnaire was made with 15 racial categories that included white, Black, American Indian or...
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...Asian Americans Lequyen Tran Grand Canyon University: NRS-429V December 20, 2015 Asian Americans The United States (U.S.) is a diverse nation it is comprised of people from different countries all over the world. According to the U.S. Census Bureau report as of July 2014, approximately 36% of the population belongs to a racial or ethnic minority group (U.S. Census Bureau, n.d.). As the country continues to become more diverse it also impact changes in health care needs. Patient populations are becoming more diverse and complex with many different health barriers. Minority groups are mainly affected when it comes to health care because of the cultural, language, socioeconomic, and sociopolitical barriers that can burden their health. This essay will focus on one minority group in particular, Asian Americans. It will explain and provide information towards the groups’ current health status, how they define health promotion, and what health disparities exist in this group. Most Asians in America originate from countries in the Far East, Southeast Asia, or Indian subcontinent including countries like: Cambodia, China, India, Japan, Korea, Malaysia, Pakistan, the Philippine Islands, Thailand, and Vietnam (U.S. Census). This minority group is diverse within itself. Many originated from nearly 50 different countries and have over 800 languages and dialects spoken among them (Asian American Health Initiative (AAHI), n.d.). They are also one of the fastest growing minority...
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...Axia College Material Appendix E Asian Americans According to the U.S. Census Bureau Part I Organize statistics from the U.S. Census Bureau on Asian American diversity using the matrix below and the Asian/Pacific American Heritage Month: May 2010 document. Use the following directions to locate the document: • Go to the homepage of the U.S. Census Bureau website: http://www.census.gov/. • Scroll down to Newsroom. • Click on Facts for Features. • Under the 2010 heading, select the document: March 2: Facts for Features: Asian/Pacific American Heritage Month: May 2010 | PDF Version - 130K. You may also locate the document under the Week 8 Materials tab on your student website. Statistic 1 of the Cultural Makeup column is provided for your reference. Note: you will find only two statistics to place in the Financial row. | |Statistic 1 |Statistic 2 |Statistic 3 | |Cultural Makeup |15.5 million U.S. residents are |In Hawaii, Asians made up the |In the Us in 2008, Chinese | | |Asian or Asian in combination |highest proportion of the total |Americans were the largest Asian | | |with other races. |population 54% |group | |Income | |11.8% Poverty rate for single-race...
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...AFRICAN AMERICANS According to the 2010 Census reported that there were 42,020,743 African Americans living in the United States (census.gov). Numbers from the Census Bureau show that African Americans make up 13.6% (up from 15.4% from 2000) of the total U. S. population (census.gov). The African American population grew by 5,601,309 from 2000 to 2010, a 15.4% increase (census.gov) According to Blackdemographics.com the average household size for the African American population in 2010 was 3.28 persons (esri.com). The average age for the population was 31 years old. 18% of the population possess a bachelor’s degree. The median income level is lower than the national average at just $33,460 (blackdemographics.com). The highest population of African American is the South with 23,105,082 or 20.2% of the African American Population. High concentrations are found in Texas, Florida, Georgia and California (census.gov) It Is reported that 60% of the African American Population lives in 10 states (Texas, Florida, Georgia, New York, North Carolina, Illinois, Maryland, Virginia, Ohio and California). The African American population has larger concentrations near metro areas in the South, Midwest and West (census.gov). According to Marketwired.com African American population are more attached to specific brands than other races. Among these brands are Lexus, GM, Google, Slim Fast, Pampers, Jell-O, Betty Crocker, and Charmin. The best way to market to the African American Population...
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...facilities by minority groups, and barriers to health care such as insufficient transportation, geographical location (not enough providers in an area), and cost of services. According to the 2010 Census data, more than 25% of the U.S. population is composed of ethnic minority groups: 12.1% African American, 9% Hispanic, 2.9% Asian, and 1.0% Native Americans. If current birth and immigration trends continue, it is expected that the Hispanic population will increase by 21%, Asian 22%, African-Americans 12% and the White population 2% by the year 2040 (U.S. Bureau of the Census, 2010). With the increase in population, also increases the disease. African Americans, Hispanics, Native Americans, and Asian Pacific Islander are the four minority groups with poor health, high morbidity, and mortality rates than their white counterparts. Native Americans are high in diabetes, more than twice that for white. Their life expectancy is five year shorter (Satcher, 2000). African Americans have higher rate of developing cardiovascular disease and cancer. According to the former Surgeon General, David Satcher, (2000), mortality rates in heart disease are more than 40% higher, death rate for all cancers is 30% higher, and HIV/AIDS for men are more than seven times higher for African Americans in comparison to whites. Asian American have great diversity within it’s own populations. They...
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...Traditions Celebrations Corn Language Mexico Independence Day Tortillas Religion Catholic Cinco De Mayo Beans/Rice Pinata Day of the Dead Asians Food Traditions Celebrations Chicken, Duck, Fish, Fresh vegetables Language Chinese New Years Noodles Religion Buddhism Lantern Festival Rice Tea Ching Ming Festival FDT4 Task 2 D. Kentucky Subcultures It takes a great deal of patience and understanding to be a teacher in a culturally mixed environment. The educational environment that I plan to teach in consists of cultures made up of Asians and Hispanics. I wish to better understand these two cultures so that I can understand the differences and provide a teaching environment that will be valuable in my classroom. In order to accomplish this, I have researched the foods, traditions and celebrations of two Kentucky subcultures, which are Asians and Hispanics. In the state of Kentucky, according to the U.S. Census Bureau 2011, Hispanics make up 138,563 of the total population. According to the U.S. Census Bureau 2011, Asians make up 52,201 of the total population. (U.S. Census Bureau, 2013 a) E. Hispanic Culture - Foods Hispanics are well known for starting and overseeing authentic Mexican restaurants. The love of Mexican foods by the majority of Americans has kept the Hispanics in business for many years. Corn is the main base in foods of most Mexicans. Bread is not a normal staple of a typical Mexican meal, but instead...
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...attitudes and customs |What is something you admire about | | |States? |United States? |people of this group may practice? |this group’s people, lifestyle, or | | | | | |society? | |Native Americans |The original inhabitants of the land were |5.2 million | |I admire their culture and beliefs | | |the native Indians. | | | | |African Americans |The African presence in the united states |316.1 Million |african Americans are known to have oral|I admire their culture and beliefs | | |began almost simultaneously with permanent | |traditions, dance traditions that | | | |white settlement. | |depicts a rich, expressive culture | | |...
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...Part 1 American dream is a belief from most of the American, which is hard working can be success. According to international data about American ideology, about 60% of American thought people remain poverty because their personal problem such as lazy and lack of willpower rather than discrimination and lack of opportunity in society. However, the fact is that in some situation, working hard does not lead to success because of the problem of inequality in different groups. The main problem that hinder the poor pursue the American dream is economic inequality which is the economic difference between the rich and the poor. In the U.S, the gap between rich and the poor is big. The richest 20% of people have almost the same income as the remaining 80% of people. The way to measure what is success is by the income of the people earned. The rich can be success easier than the poor. The poor cannot get the equal opportunity like equal schooling. They usually go to the school without good facilities while the rich can go to the good school and enter college. And they are more likely to drop out school, and then the cycle of poverty is continued. The examples from the film “Wading a Living”, the poor people were working long time a day, but cannot make enough money to support family. One lady believed having higher education can get more money in the future, and then change their live. It is true that education can help her reach American dream. The data from U.S Census Bureau about median...
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...Alonzo Branch Argosy University B6027: Perspective in Change Leadership Module 1 Assignment 3 June, 14, 2013 Demographic Changes The ethnic composition of the United States has rapidly changed as a result of the 1965 changes in immigration policy. It will continue to be rapidly changed by the continuation of that policy, and, if immigration is increased, as currently proposed, the U.S. population will be even more rapidly altered (Martin, 2006). Estimates indicate that, by 2050, the number of people 65 or older will have grown by 135% since the start of the millennium, rising from 12.7% to 20.3% of the total population. As quality of life and health care improve in the United States, we are also living longer. Over the last thirty years, the number of people 90 years old or above has tripled, according to the US Census (Little, 2013). According to U.S. Census Bureau projections, the United States will face dramatic demographic changes over the next one hundred years. Indeed, the country will be entering largely uncharted territory. In the twenty-first century, the population is expected to grow more slowly than ever before over an extended period. The population will also age rapidly, with the share of the population over 65 climbing to a succession of new record highs. Finally, the United States will once again become a nation of immigrants (Martin, 2006). The Mexican immigrant and heritage segment of the population shows the greatest increase (by 345%). This...
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...(Federal Bureau of Investigation). Local law enforcement reports their yearly crime to the UCR. Crime data is divided into personal or violent crimes, property crimes, murder, burglary, arson, and robbery. The only way the report can be 100% accurate is if all crime committed are reported. The UCR is not completely accurate but can give you a picture of what crimes are being committed and how often. There is crime everywhere all over the world and the United States some areas have higher crime rates than others. Citizens use the UCR when moving to a new area. It can show what neighborhoods have a higher break in rate versus others. Crime rates vary month to month, year to year, and city to city. If the economy is down in a certain area than the crime rates usually go up because people turn to crime to provide for their families. The UCR can also be altered if there is a high police activity in the area. City’s Chosen for Comparison The two metropolitan areas that I have chosen for comparison are Atlanta, Georgia and Savannah, Georgia. I choose the two areas because I have spent time in them as a youth and they both are predominate cities in the south. I will be comparing the crime of murder in the two cities. Fulton County is the county where Atlanta is located in 2014 it had a population of 996,319 an increase of 8.2% since 2010. The racial makeup of Fulton County is 46.7% white, 44.3% African American, Hispanic 7.6%, and Asian 6.7% according to the U.S census bureau. The county...
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