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Assessment Criteria

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Submitted By weeliamtan
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Logo and Name Selection

Have a review of the process below, if you are unsure of anything, just ask and I will try and clarify.

1. Collate logos and names of 4-8 other bubble tea shops or coffee shops or tea shops in order to compare all these logos and names to find which one is the best to be used as a benchmark for assessing our logo and name.

2. Develop a list of criteria which the logos and names will be assessed against i.e. does it stand out? is it memorable? Is it cool/fresh/hip? Does it get the message across?.etc

3. From your list of competitor’s logos and names, select one to be the benchmark or reference design to compare the other competitor designs against, see Figure 70 below as an example of the assessment matrix, and assign a scoring system. In Figure 70, they use “+” if the design is better than the reference design and “-“ if it is weaker, and “0” if they are the same. Also if one criteria is more important you can also add a weighting i.e. multiply it by 2 or 3 to increase it’s significance. The logo with the highest points in the end will be taken forward to compare your shop logo and name against as it will have the qualities you want.

4. Perform the assessment again with all your logos and design using the winning competitor’s logo from step 3 as the benchmark/reference design. The design with the highest points will be used. Also from this you can see the areas which are lacking and further refine and optimise it, or combine to top designs etc as per Figure 71.

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