...M A Kashem Table of Contents Advertising and promotional Strategy 1 Introduction 3 Task 1 3 1.1 Communication process that applies to advertising and promotion of Sainsbury’s to focus upon the consumers buying behaviour and decision making process 3 1.2 Explain the organisation of the advertising and promotions industry 4 1.3 Assessment of promotion regulation in UK 5 1.4 Examine current trends in advertising and promotion including the impact of ICT 6 Task 2 7 2.1 Explain the role of advertising in an integrated promotional strategy for Sainsbury’s PLC 7 2.2 branding and how it is used to strengthen the market position of Sainsbury’s PLC 8 2.3 Creative aspects of advertising by measuring advertising effectiveness in Sainsbury’s 9 2.4 Ways of working with advertising agencies by focusing on process and methods of agency selection and agency/client relationships 10 Task 3 12 3.1 Primary techniques of below-the-line promotion 12 The promotional strategy for any of the company follows some steps and flow onwards. The primary techniques of below the line promotional strategy for Sainsbury PLC are: 12 3.2 Evaluate other techniques used in below-the-line promotion by taking into consideration word-of-mouth personal selling and the use of new media in Sainsbury’s PLC. 13 Task 4 14 4.1 Follow an appropriate process for the formulation of a budget for an integrated promotional strategy 14 4.2 Carry out the development of a promotional...
Words: 4016 - Pages: 17
...The evaluation of financial statements of organisations is critically important for the assessment of the entire performance of the firm and finally evaluation of better investment decisions. There are different financial tools that are accessible for establishing relevant analysis of the financial statements of organisations (Fernie & Ebooks Corporation, 2005: 9). One of the financial tools that are widely used in evaluating the financial statement is ratio analysis, which not only assists in the evaluation of the company’s performance but also gives room for effective comparison of the performance of one firm to that another (Baker, 2011:1). In this report, the main goal is to make comparison of two UK based firms; Tesco and J Sainsbury Supermarkets through the determination of ratio analysis for both of these firms over a time period of three years. Overview of Tesco Tesco is among the top food retailers in Ireland and United Kingdom with about 2715 retail stores located countrywide. Tesco was found by Jack Cohen in the year 1919 and its headquarters are located in East London. The management of the company has shifted forward by two major individuals inclusive of Sir Terry Leahy as the CEO and David Reid as the Chairman (Yahoo Finance, 2013:1). The company has a definitive product range such as Groceries, financial services, telecoms and consumer goods. The total revenue of the firm by March 2013 was about £ 43.6 billion with operating income of about £ 2.272 billion...
Words: 2550 - Pages: 11
...BMAN 20611 THE UNIVERSITY OF MANCHESTER BMAN 20611 Financial Statement Analysis Special assessment for exchange students 2013 Attempt ALL parts of the question. Your assessment must be submitted electronically as a Word document through the course Blackboard site. Follow the ‘Submission Instructions’ to submit your assessment, which are in a separate document on the course Blackboard site. Your assessment must be a maximum of 8 pages (including tables, diagrams, calculations, footnotes, pictures and appendices). The reference list is excluded from this page limit. You must use Times New Roman font, size 12 point. The only exceptions to this rule are footnotes, calculations, tables and diagrams. Text within these may be reduced to size 10 point. Character scale must be 100% and spacing and position must be set to the default options within Word. Line spacing must be 1.5 lines, with an extra line after headings and between paragraphs. An automatic penalty of 15% of the mark will be applied to all assessments which exceed the 8 page maximum. Page 1 of 2 BMAN 20611 Attempt ALL parts of the question Question a) Calculate the following ratios from the J Sainsbury plc’s consolidated financial statements for both the 52 weeks ended 16 March 2013 and the 52 weeks ended 17 March 2012, clearly showing your detailed workings: i. Return on capital employed – 2013: 9.25% and 2012: 9.52% ii. Return on shareholders’ equity – 2013: 10...
Words: 492 - Pages: 2
...Introduction: A UK based company J Sainsbury plc a firm which is into grocery, retailing and financial services business. The research is mainly to do the financial assessment of Sainsbury and the performance in compared to its industry competitors. Looking at the last 2 years report the company is now recovering from its passed performances. In recent years there has been many changes in the management and the board which has adopted many different approaches like expanding on retail, renovating, re-engineering of supply chain, brand repositioning, quality improvement, coat reduction and also in IT devision, which gave a lot of sales and profit to the company. If we look in the past Sainsbury has less flow of cash flow and also in net profit. If we compare them with its competitor Tesco, it shows that Tesco is the market leader, and has a high profit margin (DataMonitor, 2010) 2. Accounting Policies: Accounting policies are reliable and give the facts of the business which are crucial to make investment decisions for the business. If the company's profits are understated or overstated, the decisions taken by the investors appear to be false and financial resources get misallocated (Frank Wood, 2008). Basis of preparation: The financial statements are based on historical cost. The financial statements is in conventionality with IFRSs requires the use of assumptions, estimates and judgements that manipulate the amounts of assets and liabilities on the date of the financial...
Words: 2443 - Pages: 10
...Contents Task 1 ............................................................................................................................................................ 2 P 1.1 .......................................................................................................................................................... 2 Virgin Group Limited ............................................................................................................................. 2 Sainsbury PLC ........................................................................................................................................ 3 McDonald’s ........................................................................................................................................... 4 National Health Service (NHS) .............................................................................................................. 5 A corner shop ........................................................................................................................................ 6 P 1.2 .......................................................................................................................................................... 7 P 1.3 .......................................................................................................................................................... 7 Task 2 ................................................................................
Words: 4895 - Pages: 20
...purchase controlling interest in Annapolis Ltd or not. In this report I will assess the financial health of Annapolis Ltd in the year 2011 through its accounting ratios. The process of evaluation will be based on the comparison of Annapolis Ltd accounting ratios of the financial year 2011 and year 2010. Ratio Analysis: Ratio analysis provides extremely important information about organization’s financial health. I am going to calculate the financial ratios for the present data of Annapolis Ltd. and then I will compare it with the financial data of previous year in order to judge the present performance of Annapolis Ltd. This analysis will help Mr. Khan to judge whether or not to invest in the company. Gross Profit Margin (GPM) The GPM is assessment of organizations distribution and production efficiency. The GPM will indicate the investors of the percentage of revenue left after deducting the cost of goods sold. It also helps to indicate the efficiency of organization’s production process. If there is a high GPM, it means that if the organization keeps its overhead costs under control, it can make a reasonable profit on sales. If the GPM is low or inadequate, this means that the organization will not be able to pay its expenses and expand for the future Gross Profit Margin (GPM) for Annapolis Ltd GPM = G.P for year/Sales for year x 100 2011 = 9, 71/3,348 x 100 = 29% 2010 = 8, 97/2,989 x 100 = 30% As shown in calculations above, Annapolis Ltd GPM has decreased to 29%...
Words: 1374 - Pages: 6
...of UK retail sales is spent at Tesco. (http://en.wikipedia.org) .Tesco has largely contributed to cut spending on our daily needs. It has wide ranges of services and products which would help me to analyse different aspect of the business. Its growth in the international market is quite significant and it has became a threat for Wal-Mart and Carrefour as a international rival .Therefore I found Tesco to be the best choice compare to other supermarket retailers. Comparison I will compare the performance of Tesco plc with j Sainsbury plc. They are both listed in the London stock exchange. J Sainsbury plc is the third largest retailer in the UK with a market share of 16.1% and ASDA is the closest competitor with a market share of 16.8% according to the latest report by TNS World panel . I will report on the business and financial performance analysis of three year period ranging from year ended 2007 to year ended 2009 and make comparison with J Sainsbury plc where appropriate. I will also bring other supermarket retailers in to the picture to make...
Words: 6923 - Pages: 28
...Module Assignment One 1.0 Introduction to the assigment - Morrisons The supermarket chain to which this report refers to is ‘Morrisons’; this is considered to be one of the big four supermarket retailers in the country and since its creation in 1899 has grown from strength to strength. Morrisons is a family run empire that first started as an egg and butter merchant in Bradford, as times progressed its first supermarket was opened in 1961 (also in Bradford), throughout the 1970s and 1980s the company diversified into distribution of stock, and in 1999 its 100th year of trading it also opened its 100th store. In 2000 its first store opened in Wales, and in 2004 they branched into Scotland. “The OFT said the big four supermarkets - Tesco, Asda, Sainsbury's and Morrisons - had built up their dominance of the food retailing business over the past six years.” , A sign of the times was when the company took over the Safeway’s Group ‘creating the UK’s fourth largest supermarket group’. At present there are more than 360 stores; several factories, distribution centres and head office administrative posts across the country employing over 130,000 staff and welcoming around 10 million shoppers each week; their mission statement is ‘to deliver the very best for less’ . 2.0 A review of the macro environment of Morrisons ‘Macro environment relates to the larger forces that have an impact on society as a whole and not just on one or a few organisations…the company’s macro-environment...
Words: 3547 - Pages: 15
...HUMAN RESOURCE MANAGEMENT HNC/HND and Business Contents LO1. Understand the difference between personnel management and human resource management 5 1.1 Distinguish the difference between personnel management and human resource management. 5 1.2 Access the function of human resource management in contributing to organisational purposes of Tesco. 6 1.3 Evaluate the role and responsibilities of line managers in human resource practices of Tesco. 7 1.4 Analyze the impact of legal and regulatory framework on human resource management of Tesco 7 L.O 2 Understand how to recruit employees 8 2.1 Analyse the reason for human resources planning in organisations 8 2.2 Outline the stages involved in planning human resource requirements 9 2.3 Compare the recruitment and selection process in two organisations 9 2.4 Evaluate the effectiveness of the recruitment and selection techniques in two organisations 11 Task 3 Understand how to reward employees in order to motivate and retain them 12 3.1 Assess the link between motivational theory and reward 12 3.2 Evaluate the process of job evaluation and other factors determining pay 13 3.3 Assess the effectiveness of reward systems in different contexts 14 3.4 Examine the methods organisations use to monitor employee performance 15 Task 4 16 Know the mechanism for the cessation of the employment 16 ...
Words: 5074 - Pages: 21
...RUNNGHEAD: ASSESSMENT OF READING Assessment of Reading Alma J. Bosket Curriculum, Methods and Assessment: Literacy and Language Arts-EED-470 Professor Katie G. Troub September 23, 2012 Assessment of Reading Chart |Assessments |Characteristics |Compare and | | | |Contrast | | | | | |Developmental Reading |A set of individually administered criterion |Modeled after an informal reading inventory that is | |Assessment |referenced reading assessments for students |intended to be administered, scored, and interpreted by | |(DRA) |in Kindergarten through 8th Grade. |classroom teachers. | | | |In addition, its purposes include identifying students’ | | | |reading strengths and weaknesses, planning instruction, | | | |monitoring reading...
Words: 813 - Pages: 4
...The Brief You are a Marketing Consultant. The Marketing Director of one of your clients (High Street Food Retailer), has asked you to write a report in which you are to: -Outline the macro environmental factors influencing the sector. -Identify and comment on your organisation’s target markets. -Using your understanding of positioning concept, analyse and evaluate the current position of the organisation’s products and services -Comment on the organisation’s current marketing mix (using the 7Ps) You must base your report on any one of the following companies. Aldi Asda Lidl Morrison Sainsbury Tesco Waitrose The report should be 1500 words maximum (without appendices) Assessment Criteria *The use of the relevant marketing theories and analytical framework in your answer to the above tasks. *Evidence of well-structured and logical marketing report *Word limit 1500 words maximum (excluding appendices) If you are one of those students leaving before the Christmas break, you must hand in your report (uploaded on-line via turn-it-in from 7th JANUARY 2016. The closing date for all on-line submission is 21 JANUARY 2016 at 3.00PM. Please note Plagiarism is the act of using someone else’s words or ideas as if they are your own. In line with university regulations any form of plagiarism will have severe consequences. Please make every effort to reference all sources of material in both text and reference pages. Intro Founded in 1899 and...
Words: 543 - Pages: 3
...HHUMAN RESOURCE MANAGEMENT SUBMITTED TO: - SAUD SUBMITTED BY: - HAMZA IQBAL SUBMISSION DATE: - 30-AUG-2011 CONTENTS 1 Introduction……………………………………………………………………………………………… The process of hiring and developing employees so that they become more valuable to the organization. Human Resource Management includes conducting job analyses, planning personnel needs, recruiting the right people for the job, orienting and training, managing wages and salaries, providing benefits and incentives, evaluating performance, resolving disputes, and communicating with all employees at all levels. Examples of core qualities of HR management are extensive knowledge of the industry, leadership, and effective negotiation skills. Formerly called personnel management. 2 LO 1:- Understand the difference between……………………………………………………………....3 1.1 Distinguish between personnel management and human resource management and discuss the historical development and changing context in which they operate……………………………………3 1.2 Assess the role, task and activities of the human resources practitioner……………………………5 1.3 Evaluate the role and responsibilities of line managers in human resource practices……………….5 1.4 Analyze the impact of the legal and regulatory framework in human resource management………5 LO2:- Understand how to recruit employees……………………………………………………………... 2.1 Analyze the reasons for human resource planning in organization…………………………………… 2.2 Outline the stages involved in planning Human Resource...
Words: 3393 - Pages: 14
...Group: Ed excel Level 4 Module: Unit 2 – Managing Financial Resources & Decisions Module type: Core Module Code: H/601/0548 Module Credit: 15 Teaching Period: (15+6 weeks) Level: 4 (QCF) Contact Hours: (21*3 = 63) Lecturers: 15 weeks Support and guidance: 3 week Assessment and feedback: 3 weeks MODULE LEADER: MR GEORGE MUWONGE Lecturer: Mr Solomon A Odegbesan Start date: 28th January 2014 Day: Tuesday Time: 10:00-13:00 Campus: Park Royal Term: Winter CONTENTS 1. INTRODUCTION, AIMS AND OBJECTIVES 2. MODULE OUTLINE AND TEACHING METHODS 3. READING AND COURSE PREPRATION 4. LECTURE WITH DETAILED COURSE PROGRAMME AND OBJECTIVES 5. ASSESSMENT DETAILS INTRODUCTION This unit is designed to give learners a broad understanding of the sources and availability of finance for a business organisation. Learners will learn how to evaluate these different sources and compare how they are used. They will learn how financial information is recorded and how to use this information to make decisions for example in planning and budgeting. Students of this unit will gain an understanding of...
Words: 5622 - Pages: 23
...excel Level 4 Module: Unit 2 – Managing Financial Resources & Decisions Module type: Core Module Code: H/601/0548 Module Credit: 15 Teaching Period: (15+6 weeks) Level: 4 (QCF) Contact Hours: (21*3 = 63) Lecturers: 15 weeks Support and guidance: 3 week Assessment and feedback: 3 weeks MODULE LEADER: MR GEORGE MUWONGE Lecturer: OLAJUMOKE TAIWO Start date: 30th September, 2014 Day: Mondays Time: 10:00 – 5:00 Hrs Campus: Kilburn Term: Winter CONTENTS 1. INTRODUCTION, AIMS AND OBJECTIVES 2. MODULE OUTLINE AND TEACHING METHODS 3. READING AND COURSE PREPRATION 4. LECTURE WITH DETAILED COURSE PROGRAMME AND OBJECTIVES 5. ASSESSMENT DETAILS INTRODUCTION This unit is designed to give learners a broad understanding of the sources and availability of finance for a business organisation. Learners will learn how to evaluate these different sources and compare how they are used. They will learn how financial information is recorded and how to use this information to make decisions for example in planning and budgeting. Students of this unit will gain an understanding...
Words: 5621 - Pages: 23
...Introduction: In this assignment first we are going to discuss about the how business-people come to have duties under the law of contract and the main legal requirements for the formation of a contract with practical examples and applied theory to support the arguments and then we are going to discuss about how business-people come to have duties for negligence under the law of tort and the main legal requirements for liability in negligence with practical examples and applied theory to support the arguments and then we are going to discuss briefly about the E-commerce and how business-people have duties under the law of e-commerce with exactly one legal requirement of the E-commerce Regulations 2002 and then finally we will discuss briefly about the business ethics and then thoroughly about if the business-people operate mainly out of self-interest or not and then we are going to discuss briefly why we are disagree with statement of "The Wealth of Nations" (1776) by Adam Smith. “Contract and how do business-people come to have duties under the law of contract” When two or more parties agreed upon specific terms and conditions in written and willingly want to perform their duties and responsibilities is called agreement and when the agreement is enforceable under the law is called contract. Every contract should need to have the offer and acceptance from two or more parties and with something in return (consideration) and with the purpose to make legal relations...
Words: 2022 - Pages: 9
