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Assignment 1 Week 2

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The New Frontier: Data Analytics
Phylicia Marie Phillips
Professor Progress Mtshali, Ph. D.
Information Systems Decision-Making
April 17, 2016

In the past, analytics was reserved for back-room debates by data geeks producing monthly reports on how things are going. Today, analytics make a difference in how a company does business, day to day, and even minute by minute; more specifically how Walmart does business. As many know, Walmart is an American based multinational retail corporation that operates a chain of hypermarkets, grocery stores and discount stores. With over eleven thousand stores and clubs in 27 countries, information technology and data analytics play a major role in Walmart’s survival and helps maintain its competitive advantage.
Data Analytics
Overview
The business intelligence and analytic technologies and applications currently adopted in industry can be considered as BI&A 1.0, where data are mostly structured, collected by companies through various legacy systems, and often stored in commercial relational database management systems (Bottles and Begoli, 2014). The analytical techniques most commonly used in these systems, popularized in the 1990s, are mainly grounded in statistical methods developed in the 1970s and data mining techniques developed in the 1980s (Chiang, 2012). The digitalization of information has created more data and the development of cloud computing, and faster and faster computers has made the increased data more accessible and useful (Bottles and Begoli, 2014). As many may see, business intelligence and the related field of data analytics have become increasingly important in the business communities over the past two decades (Bottles and Begoli, 2014). For example, based on a survey of over 4,000 information technology (IT) professionals from 93 countries and 25 industries, the IBM Tech Trends Report (2011)

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