Assignment 2: Mission, Vision, and Value Proposition
Business and Management
Name of the Organization
The organization I selected is McDonalds. It is known to be a fast-food company. A business that
primarily sells fast-food such as hamburgers, chicken nuggets, wraps salads, smoothies, fries,
and ice-cream. This marketing plan for McDonalds is supposed to be developed for the company
and to carry upon business practices in a justified manner. Basically, McDonalds marketing
plan is position for the company to be made supported by the well-versed and such defined plan.
The mission of the company is to become the customer’s favorite place and way to eat.
To be the best they will give great quality, service, cleanliness, and value. The growth will
show the way the company aims more on offering customer’s with such superlative products and
The vision of the company is to maintain its position in the fast-food industry. For this,
the company forms an effective connection with the suppliers to make the product
flow proper. They are committed to their people as well. This leads to making situations highly
effectived and better than before, because they like to see their customers smile in any way
The value proposition for the organization is to maintain an effective connection with the
stakeholders. The view of the company, the customer’s requirements matters the most. In
addition to this, the company believes in adopting such system that leads to hopeful resultants. It
seems to be very much effective. The organization follows ethical approaches...