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Assignment 9: Business Research 6 (Business News)

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In an article found in the Wall Street Journal from Feb 26th 2015, it states the Coca-Cola Company (KO) just sold the largest ever US offer of euro bonds. Companies are taking advantage of the record low borrowing costs overseas. KO sold 8.5 billion Euros ($9.5 billion) in new bonds. This was the largest euro-denominated bond from a US firm ever recorded. Yields on benchmark European stocks continued to fall due to concerns of economic growth. Bond sales denominated in euros from US firms have more than doubled this year to around $28 billion from $13 billion during the same time period last year according to Dealogic. Selling bonds in Euros is a smart business deal for KO. It allows KO to match liabilities with revenues in the same currency. It also allows KO to sell to new buyers which lowers their borrowing cost.
According to Wells Fargo the Coca-Cola Company has “Accelerated Growth Potential”. Bonnie Herzog, an analyst from Wells Fargo made this statement on Thursday March 12th. After meeting with KO’s management team she believes in KO’s ability to drive accelerated top line growth. She touched on 4 main points from the meeting: “1. the bulk of productivity and cost savings will be reinvested to drive growth with "some incremental upside potential" to its $3 billion target.
2. Increased media spend could boost top-line growth.
3. Price and pack architecture will drive pricing power.
4. The company's equity stakes in both Monster Beverage Corp and Keurig Green Mountain Inc provides another avenue for growth
This means that the company is on very solid footing and is ever driving forwards and changing with the times to stay at the top.
In another article written by Will Emerson of the InvestorPlace Contributor on March 11th, Mr. Emerson refers to KO as not particularly exciting but always there and always preforming. Meaning they are a stable time tested

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