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Assignment Cereal Analysis

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Submitted By Mellooch
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Observed Store The store I went to was Food Basics in Philadelphia, Pennsylvania. The date and time I observed these customers was on Sunday, October 26, 2014 at 12:45 pm.
Observed Behavior The observation I seen in the aisles of the store was most of them couldn’t really find what they were looking for as well as positive answers such as finding their favorite cereals. They were also some of them trying to see what cereal was cheaper and/or on sale.
How Consumers Determine Value blah blah blah (start typing your answer to the 3rd question here, deleting the blah words).
Consumer Perception Process blah blah blah blah (start typing your answer to the 4th question here, deleting the blah words).
Manufacturer Motivation Techniques blah blah blah blah blah (start typing your answer to the 5th question here, deleting the blah words). References
Babib, B., & Harris, E. (2013). CB4 (4th ed.). Mason, OH: Cengage Learning.
Reference 3 goes here
Reference 4 goes here
Find two more references and then use all four within your paper. Remember that you CANNOT list a reference here and not cite it within the document.

Once you are satisfied with your paper, and you have compared it to the grading rubric, save it once more. Then, remove the cover page, the reference page, and all headings and subheadings, then save it with Your Name and “Assignment 1 for turnitin.com”. For example, if I was a student submitting this paper, the file name for the paper I submit to turnitin.com should be this, Tina Lamb Assignment 1 for turnitin.
Submit Assignment 1 to www.turnitin.com prior to submitting it to the drop box. If your originality score is greater than 20%, please make adjustments to your paper (the score report tells you where to find the reference, so just copy that into your reference list). Once done, DO NOT resubmit it to turnitin, just upload it to the assignment drop box.
When you are now completely ready to submit your paper for grading, please delete everything on this page after the last reference.
NOTE: Many students lose points on their references because they only put a URL from a website. A URL is NOT a reference, it is only one of the four parts of a reference. Look at my notes in the first announcement I posted—I discussed a lot about references. I also uploaded an APA guidelines document for you, too. I am always surprised how many students do not even look at the Guidelines before submitting their paper. Please, don’t surprise me!
Last, remember that your references MUST all come from the LRC databases, not from the internet unless that is the only document you can find about your company. The only exception to this is your text book. Since this paper is not about a company, there should be no reason for any company websites.
Thus, all references should be peer-reviewed journal articles from the LRC databases (Ebscohost). APPENDIX
Consumer No. Gender Age Group Ethnicity Store
1 Vince Male 18-24 Caucasian Food Basics
Comments: Cereal box has been cut open by one of the grocery crew, wondered if they could get a discount.
2 Jenna Female 30-40 Caucasian Food Basics
Comments: Was trying to look for Halloween themed cereal for her two younger children and they had a variety of cereals which she was satisfied with
3 Melissa Female 18-24 Caucasian Food Basics
Comments: All the sugary cereals that kids like are at kid's levels so they can reach them and take them
4 Allison Female 18-24 Caucasian Food Basics
Comments: Dislike the amount of cereal in the isle-just too many to choose from.
5 Rachael Female 8-12 Caucasian Food Basics
Comments: Liked how they are organized in all nice clean rows and color coated/ organized by maker. Makes it easy to find stuff. But I hate how when you look for healthy cereal they are all over. Hated how high the top shelf is, and how easy they fall all over. Also liked when they are in size order it’s pleasing to the eye. All the bright colors like white and orange caught her eye right away.
6 Kelsee Female 18-24 Hispanic Food Basics
Comments: Really likes the aisle because they have all her favorite cereal when she was a kid at a affordable cost. Very easy to look and reach for.
7 Caesar Male 35-40 Hispanic Food Basics
Comments:
Likes the display in front of the isle (like in the main isle perpendicular to the cereal aisle that has the weekly specials) so it draws me into the isle.
Consumer No. Gender Age Group Ethnicity Store
8 Grace Female 45-50 Caucasian Food Basics
Comments: Only stops at the sections in the isle with sale tags on them
9
Comments:
10
Comments:

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