...ASSIGNMENT COVER SHEET AIB student ID number: (to be completed by the student) A13284 DECLARATION Student name: Course name: Subject name: Subject facilitator: Teaching Centre: No. of pages: Word count: Jevon Jeffrey MBA Marketing Management Strategic Marketing Mrs Michelle Thomas Sital College of Higher Education 12 2446 I, the above named student, confirm that by submitting, or causing the attached assignment to be submitted, to AIB, I have not plagiarised any other person’s work in this assignment and except where appropriately acknowledged, this assignment is my own work, has been expressed in my own words, and has not previously been submitted for assessment. 1 ASSESSMENT SHEET Student name: (to be completed by the examiner) COMMENTS ...
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...of Study Outline HBM222/HBM350N Marketing Planning Semester 1, 2012 Version 1 (19 February, 2012) Table of contents Unit of Study Outline 4 Teaching Staff 4 Unit Aims. 4 Learning Objectives 5 Content 5 Learning and Teaching Structure 5 Lecture Program (Provisional Schedule) 6 Tutorial Guide 7 Resources and Reference Material 8 Assessment 9 a. Assessment Task Details: 9 b. Participation Requirements - Tutorials 9 c. Minimum Requirements to pass this Unit of Study: 9 NB - Your final mark will be the sum of the marks gained in all pieces of assessment noting that to pass this unit you must achieve at least 50% in the final exam. 10 If you score between 43% and 49% in the final exam your maximum mark will be 46%. 10 If a student scores less than 43% in the final exam, your maximum final mark will be 42%. 10 d. Assessment Criteria: 10 f. Extensions and Late Submissions: 11 g. Assessment Results: 11 h. Groupwork Guidelines: 11 i. Email Communication 12 j. Plagiarism: 12 k. Assessment and Appeals Policy and Procedure 12 Ethical Conduct at Swinburne 12 Blackboard Site for this Unit of Study 13 Student Feedback: 13 Safety Standards and Conduct Requirements: 13 Special Needs 14 Appendix 1 - Guidelines for Minor Assignment (situation analysis) 15 Appendix 2 - Marking Guide for Minor Assignment 16 Appendix 3 - Guidelines for Major Assignment (Marketing Plan) 17 Appendix 4 - Major Assignment (Marketing Plan) Marking Guide 18 Appendix 5 – Individual...
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...[pic] Introduction to Marketing 33:630:301:05 Classroom: Tillett Hall – Room 116 Session: January 23, 2012 – May 7, 2012 Time: Monday Evenings 6:40 – 9:30 Course Web Page: http://blackboard.rutgers.edu Professor: Edward Filippazzo E-Mail: eaf@andromeda.rutgers.edu Phone: 973-464-1385 Office Hours: By Appointment Textbook: Kerin, Hartley, and Rudelius, Marketing (10th ed.), McGraw-Hill, 2009. Study Aid on the Web: http://highered.mcgraw-hill.com/sites/0073404721/student_view0/ Course Description The objective of this course is to provide students with an introduction to marketing and the basic areas that comprise this discipline. Course content includes review of marketing theories, concepts, key terms and tools used in the consumer, reseller, services and industrial markets. Also addressed is the integration of marketing in the broader business context and the role it plays in today’s society. Course Format This course will use the textbook above to guide lectures, class discussion, assignments and exams. Multiple chapters from the text will be discussed during each class lecture. The lectures will discuss the theories and concepts, tools and techniques used in marketing, as well as provide examples of how these have been applied. Lectures will include content and discussion beyond what is provided in the textbook. Attendance and Participation ...
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...Assignment - MKT101 Principles of Marketing Vietnam National University International School HELP Bachelor of Business (Hons) MKT101 PRINCIPLES OF MARKETING Assignment Year 1, Semester 1, March 2012 Date of Release: 16 April 2012 1 Assignment - MKT101 Principles of Marketing ASSIGNMENT DETAILS Format:! ! Written Report Word Limit:! ! Approximately 3,000 - 3,500 words ! (Please indicate the word count) ! ! Due Date:! ! 28 May 2012 ! ! ! No extension will be granted Value:! ! 40% of total assessment for this subject Assignment Rationale This assignment is designed to expose you to some basic practical applications of marketing concepts that you have learned in class. This will test your understanding of how to conduct a situation analysis and to develop a marketing plan. Assignment task As an established private publishing house in Vietnam, your company has come up with a magazine line that features articles for a specific group of readers. The Marketing Director is so passionate about the magazine and cannot wait to launch it. However, as a prudent Director, she needs to have a Marketing Plan. She has instructed you to come up with that Marketing Plan. Tips: Students are encouraged to read Appendix 1 of the prescribed textbook to get a feel of what Marketing Plan is about. 2 Assignment - MKT101 Principles of Marketing Suggested Content Page To assist you with the preparation of...
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...consists of 1 set of discussion board exercises and 2 assignments. Description Discussion board activities Marketing audit Strategic marketing plan Marks out of 10 40.00 50.00 Wtg(%) Due date 10 40.00 50.00 Weeks 1–4 Week 5 – 12 December 2011 Week 11 – 23 January 2012 Submission details For this course students must submit assignments electronically via EASE. Instructions to assist students in this process are available under the assignment icon on their StudyDesk. No assignments will be accepted via email or hard copy. No exceptions. Assignment guidelines University academic regulations govern assignment handling, late submission penalties and academic misconduct. Assessment policies can be found on the USQ web site at http://policy.usq.edu.au/portal/custom/detail/assessment/. Academic misconduct policies can be found at http://www.usq.edu.au/glossary/acmisconduct. Return of assignments Assignments submitted by the due date will be marked and returned to you, together with appropriate feedback, normally within three weeks of those assignments being sent to a marker by the University. Late submission of assignments If you submit assignments after the due date without extenuating circumstances then a penalty of 5% of the assigned mark will apply for each working day late up to a maximum of ten working days at which time a mark of zero can be recorded for that assignment. Assignments will be not be marked after marked assignments and/or feedback have been released. © University...
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...Anhui Management Development Centre/ Anhui Economic Management Cadre’s Institute BTEC Center Program: HND in Business Unit Title: Marketing Planning Unit No: 19 Assignment Title: Case Study for Marketing Planning Assignment No.: 1901 Issue Date: March 16, 2015 Submission Deadline: April 30, 2015 Assessor/Tutor: Dai Chun Internal Verifier: Qiao Hui Student: Student’s Reg. No: NOTES TO STUDENTS • Check carefully the submission date and the instructions given with the assignment. Late assignments will not be accepted. • Ensure that you give yourself enough time to complete the assignment by the due date. • Do not leave things such as printing to the last minute – excuses of this nature will not be accepted for failure to hand-in the work on time. • You must take responsibility for managing your own time effectively. • If you are unable to hand in your assignment on time and have valid reasons such as illness, you may apply (in writing) for an extension. • Failure to achieve a PASS grade will results in a REFERRAL grade being given. • Take great care that if you use other people’s work or ideas in your assignment, you properly reference them in your text and any bibliography. • When you refer to the work of other authors in your assignment, you must practice citation by following Harvard System for Referencing. • If you are caught plagiarizing, you could have your grade reduced to zero, or...
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...Global Marketing Level 6 44-6979-00L-A Module handbook 2014 to 2015 Module leader: Giovanna Battiston g.battiston@shu.ac.uk Stoddart 7241 0114 225 5260 Contents 1. | Welcome to global marketing | Page 3 | 2. | Code of conduct | Page 4 | 3. | About your module | Page 5 | 4. | Teaching and learning strategy | Page 6 | 5. | Resources for reading and research | Page 7 | 6. | Assessment | Page 8 | 7. | Lecture and seminar programme | Page 11 | 8. | Module prize | Page 37 | 9. | The SHU Marketing Student Society | Page 38 | 10. | Appendices:Task one assessment criteriaTask two assessment criteria | Page 39Page 41 | Welcome to global marketing Contact details Module leader: Giovanna Battiston g.battiston@shu.ac.uk Stoddart 7241 0114 225 5260 Your seminar tutor: Learning time: On the successful completion of this unit you will receive 20 credit points at level 6. As in all units you are expected to devote 150 hours learning time to this unit, some of which will comprise lectures and seminars. These will be important for introducing and discussing new materials and for you to gauge your level of understanding of the subject. You will need to spend several hours per week in private study getting to grips with the pre-seminar tasks and necessary post-lecture reading and the associated activities. It is expected that the remainder of the time will be spent on assessment related activities such as reading and...
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...|Assignment brief – QCF BTEC | |Assignment front sheet | |Qualification |Unit number and title | |BTEC Level 3 National in Business (QCF) |Unit 10 Market Research in Business | |Learner name | Assessor name | | |Duncan Llewelyn | |Date issued | Hand in deadline |Submitted on | |23rd April 2015 |19th June 2015 | | | | | |Assignment title |Unit 10 Market Research | |In this assessment you will have opportunities to provide evidence...
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... | PRINCIPLES OF MARKETING BA003IU 1. COURSE STAFF Lecturer: Nguyen Thi Huong Giang Room: A207 E-mail: giangnth@hcmiu.edu.vn (preferred contact method) Consultation Hours: Anytime with appointment, from Monday to Thursday All students are advised to make appointment in advance. 2. COURSE INFORMATION 2.1 Teaching times and Locations Lecture: 8am-11am Monday Venue: L102 2.2 Units of Credit This course is worth 3 credits. 3. COURSE DESCRIPTION: National markets are now in a period characterised by ‘exchange relationships’ where the principal focus is on sets of integrated activities geared to serve the interests of the customer first. The role of the marketer, therefore, is to facilitate exchange transactions in an increasingly challenging environment. This justifies the development of an understanding of the micro and macro dimensions of the wider environment as the participant works through the learning activities of this course. Marketers are expected to be receptive to shifts in customer preferences, attitudes, and loyalties to a brand or a product. There is equally a genuine interest in the capacity of markets (consumers) to engage or respond to demand for innovation in product or service characteristics. At the same time developing a coherent marketing plan depends upon a range of skills, insights, and methodologies, but the focus of your endeavours...
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...MKT-305-1103B-11 phase 4 key assignment outline Cedarpoint communications One of the challenges of the virtual marketplace is to create marketing plans that include communicating online the company’s products and service opportunities and a hybrid plan that still takes traditional channels into account. A marketing plan follows the company’s business or strategic plan, which is focused on meeting the following two things: 1. The quantitative goals, such as revenue and market share reach 2. The qualitative goals, such as brand awareness and community goodwill This week, detail the promotional plan by defining the following: • What is the overall marketing message for your promotional plan? • Prepare 2 advertisements for cross-selling between traditional and digital options. The following are examples: o A magazine ad that promotes the company’s Web site o A banner ad that advertises the company’s Web site • Develop a 1-year media calendar focusing on a traditional and online hybrid of 4 media platforms. Your Key Assignment draft will organize the plan based on the research you have done during Weeks 1–3. Next, as you prepare the plan draft, outline the information to be included in the following sections: • What is the overall marketing message for your promotional plan? • Prepare 2 advertisements for cross-selling between traditional and digital options. Examples include the following: o A magazine ad that promotes the company’s Web site o A banner ad that advertises...
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...My individual Assignment is on the PIZZA Industry that should be basically about. A rubric for each of the potential topics is included in this spreadsheet. As you make your selection, think about which topic interests you the most! Make sure you read the FAQs below before you begin. Requirements for All Topics • Use APA —12-point font, legible font, double-space your text, use one-inch margins on your pages. • Properly cite all sources and use quotation marks or some other formatting to clearly identify all words which are not your own. • Review the tutorials located in our course Syllabus for additional information about originality. • Course Drop Box is configured to auto submit your work to Turnitin.com should be in your own words • Use the appropriate rubric for your topic selection. • Follow the rubric guidelines for length. • Your work must be original to this assignment. Do NOT reuse a paper from a prior course • Review the FAQ’s below for additional direction. FAQ’s Question 1: Does this paper replace the group business plan? No, this paper is in addition to your group business plan. Question 2: Should I use my team’s business idea for this paper? Some students find it easier to use the same topic, but you may choose another business idea for this paper if you prefer. Question 3: I noticed these topics are also subsections in the group business plan rubric. May my team reuse my work from this paper in our final written business plan? Yes, you may...
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...London School of Business & Management BTEC Levels 4 & 5 HND Business Centre No Unit No & Unit Title Course Title Lecturer’s Name Assignment Title Date Set Due Date 79829 Unit 19 Marketing Planning HND Business (BTEC Levels 4 & 5) Keeshon Holmes MP Assignment 18th January 2015 17th April 2015 Semester / Academic Year January 2015 Semester Unit Outcomes Covered: LO1. Be able to compile marketing audits LO2. Understand the main barriers to marketing planning LO3. Be able to formulate a marketing plan for a product or service LO4. Understand ethical issues in marketing GRADING OPPORTUNITIES AVAILABLE Outcomes/ Grade Descriptors AC1.1 √ AC1.2 √ AC1.3 √ AC1.4 √ AC2.1 √ AC2.2 √ AC3.1 √ AC3.2 √ AC3.3 √ AC3.4 √ AC3.5 √ Outcomes/ Grade Descriptors AC4.1 √ AC4.2 √ AC4.3 √ M1 √ M2 √ M3 √ D1 √ D2 √ D3 √ Assessor: ___/___/___ Signature: ______________ Date: January 2015 Semester 1 Tutor Notes Key Points: Answer All questions in this assignment Your assignment/report should be submitted by the deadline. The assignment must be your own work and original in all answers to the tasks. All sources used should be correctly referenced in Harvard format. You will be expected to check spelling mistakes and grammar before submitting your work. The London School of Business and Management Cover sheet should be used in every submitted work. An appropriate report structure should be used, which may include headings such as: Table of Contents, Introduction, Discussion/Evaluation...
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...commerce. In order for the marketing student to grasp the complexities of these issues in the real business world, each student will be assigned to a special project group that will design and create an integrated Ecommerce business plan for a newly developed online company. Each team will be assigned a specific type of online business model. Project Concept: Each special project group will function as a marketing design team that will meet on several occasions to determine project requirements. Each group will be responsible for creating the appropriate Ecommerce business model, as part of the integrated Ecommerce marketing plan. Strategic market planning is a process directed towards making decisions with tomorrow in mind. As such, strategic market planning is a means of preparing for future decisions so that a firm can rapidly and economically, start and move forward with as little disruption to the business as possible. Proper strategic market planning can provide considerable benefits to start up firms, especially those firms requiring substantial financial backing or are involved in highly turbulent or changing environments online. Proper strategic market planning can act as a road map to guide long term plans, assist in strategy implementation, and encourage better use of resources. Project Criteria: Each team will develop an appropriate business model for a startup company in the online marketplace. Review current academic, business, marketing, consumer and technology...
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...Development and Implementation of Business Marketing Plan for success Amid an increasingly turbulent and competitive business environment, strategic marketing planning is typically referred to as the management discipline which enables the firm to improve its competitiveness by becoming more responsive and adaptable to changing market conditions. This research paper provides an understanding of how all the key principals can be applied in the smaller business, in the form of practical framework for plan development. Most literature on a marketing plan begin with how to generate a marketing plan. One has to market a product or service that a customer wants. The product or service will work to avoid any legal repercussion. Make sure that research and development has been performed before a company starts the marketing campaign. Determine why your core customers buy your service and product instead of what they purchase can be valuable information into your marketing plan. The end result of any purchasing activity will be the choice to purchase a product or service. Once this information has been determined, core customers will start to filter the process they take into consideration for their sacrifices to include time, money, knowledge, and affinity. Note that comprehending the customers filtering process and their resources can be very helpful information to a marketing opportunity. Introduction When developing a Marketing Plan, one has to market a product or service...
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...Business and marketing strategy fundamentals Course code Course title Business and marketing strategy fundamentals Type of course Compulsory Level of course Graduate Department in charge Graduate School Year of study 1st Semester Fall Number of credits 10 ECTS; 56 hours of class work, 210 hours of selfstudy; 2 hours of consultations Lecturer Benas Adomavičius & PhD. Neringa Ivanauskienė Date of the course XYZ Prerequisites Undergraduate diploma in social sciences Form of studies Friday/Saturday Language of instruction English/Lithuanian Course description Business and marketing strategy are critical components of business success since strategic issues and possibilities arise in all sectors. Important aspects are not only the company’s positioning in relation to its market, but also the technological development, the supply of labour, political developments in society and other factors relevant for how organizations manage their business. 1 2013 Fall semester To a large extend strategic work is about understanding these factors and reinterpreting them so that they become assets rather than restrictions. Business strategy and marketing management concepts and techniques are studied. The course serves as an opportunity to develop skills for environmental and market analysis, understanding of the major business and marketing strategy issues, formulating business and marketing strategies and tactics. Course aim Students are going to discover knowledge...
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