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ASSIGNMENT

SUBMITTED TO:
SIR TAUSEEF AHMAD
SUBMITTED BY:
BC11-423
CLASS:
B.COM (Hons)
SECTION:
C-Morning

JOB TITLE: Marketing Manager
JOB CODE: BC11-423000
JOB TYPE: Full Time/Permanent (First Shift (Day))
LOCATION: Lahore
Skills required * Good verbal and written communication skills * Good numerical skills * A good head for business * Strong organisational skills * Team-working skills * The ability to delegate and motivate others * Creative ability * The energy and enthusiasm to deal with campaigns * The ability to work to deadlines and cope with the consequent pressure * Self-confidence to sell ideas and brief agencies and the marketing team
JOB DESCRIPTION
The marketing manager manages the day to day marketing activities of the organisation and long term marketing strategy for the company.
JOB DUTIES
•Managing all marketing for the company ad activities within the marketing department.
•Developing the marketing strategy for the company in line with company objectives.
•Co-coordinating marketing campaigns with sales activities.
•Overseeing the company’s marketing budget.
•Creation and publication of all marketing material in line with marketing plans.
•Planning and implementing promotional campaigns.
•Manage and improve lead generation campaigns, measuring results.
•Overall responsibility for brand management and corporate identity
•Preparing online and print marketing campaigns.
•Monitor and report on effectiveness of marketing communications.
•Creating a wide range of different marketing materials.
•Working closely with design agencies and assisting with new product launches.
•Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
•Analyzing potential strategic partner relationships for company

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