...Further, the operational plans could have an influence on the development and expansion of the company. (Operational Planning, 2007) However, the business strategy and operational plans may demand update periodically in order to adapted in the protean business environment, and strategy processes may become valuable assets to keep the data up to date. The process is the operation that collects and analyzes data from both inner and outer of the business. (George and Hill, 2012) Two of the most worthy tools for the strategy process are SWOT and PESTEL analyses. The PESTEL analyze has a trend of data from external environment, and the SWOT analyze is tend to analysis internal elements. (Boddy, 2011) The cases for comparison are Aston Martin and Land Rover. Aston Martin and Land Rover are both car industry company from the UK, and the companies have long stories. The history for Land Rover is likely begins in 1861, (Unknown, 2013) and the Aston Martin company was found in 1912. (Dowsey, 2012) After more than a hundred years of production and evolution, the two companies have become two of the...
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...1. Introduction 1.1 Organization and product Aston Martin goes back to the year 1913 where leadership is not considered as an inheritance but a continuous challenge of which flexible thinking in production is pre-requisite. The company was incorporated by the passion started by Lionel Martin and Robert Bamford which raced the exquisite cars. It is the ‘harmony of apparent contradictions’ that makes Aston Martin so unique. The concept assures exclusive luxury and comfort combined with racing performance - a truly outstanding experience. Aston Martin transformed from a small-scale manufacturer of sport cars to one of the world’s best known luxury brands of which consists of a niche market. It has currently expanded into the mobile market by creating a mobile phone that is transparent. It consists of transparent glass that has full touchscreen compatibility and implements a SIM card slot, a chipset and a battery, further it also connect to the car and its display, with the latter showing a map of local venues and friends from the Vodacom SA network. The camera in your car can snap a photo by using hologram technology and post it on Facebook letting everyone know you own an Aston Martin 1.2 History A rich and prestigious heritage defines Aston Martin as something truly unique within automotive history. Aston Martin was founded in 1913 by Robert Bamford and Lionel Martin as 'Bamford & Martin Ltd', the company developed into an iconic brand portraying luxury and elegance...
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...1. Introduction In recent decades, Aston Martin has developed to be an iconic marque symbolized with luxury and elegance since 1913 (Aston Martin, 2015). However, Aston Martin has slowed down the market demand in Europe and North America (KPMG, 2013: 12). Nevertheless, Aston Martin plans to do an investment to expand the global market (Tift, 2015), Meanwhile, because Turkey is the fastest rising country for luxury cars, it seems advisable to target Turkey as a potential developing market (Porturkey, 2013). This report will attempt to evaluate the expansion of Aston Martin in Turkey with macro PESTLE analysis, followed by SWOT analysis, a market entry strategy and concluding recommendation for future marketing strategies based on the previous analysis. 2. PESTLE analysis 2.1. Political Turkish politics has become more stable and 50 political parties has compete in freedom, Turkey's political development is moving towards the EU accession process, the rule of law and civil liberties have been actively improved (Abylkassymova et al, 2011: 8; World Bank, 2015). Moreover, Turkey has significantly low trade barrier due to its customs union with the EU, Foreign companies are attracted by low income tax of 20%, which is an important driver of foreign direct investment(FDI) (Abylkassymova et al, 2011: 11). Furthermore, Turkey is a place where relatively easy to begin a business, as reported by the World Bank’s Doing Business Report 2015, which ranks Turkey above Italy and...
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...Individual Case Analysis - Porsche 1) What are the most important general environment factors to be considered for the industry and the company and what is their effect (positive-negative-neutral)? What is your evidence for the importance of these factors? • Technology – Neutral – Though Porsche is a high end car with a high desirability it is not a market leader in technology. It is not behind the market either. It does have very advanced engine and tractions systems, and Porsche’s patented Doppelkupplung, or double clutch. None of which is necessarily ground breaking. They did however purchase Volkswagen Groups and were able to acquire new technology which puts them at more of an advantage. • Demographic – Positive - Porsche is a luxury brand and is dedicated to selling high end products to those with the means of purchasing it. Porsche has acquired the majority of Volkswagen Group to gain market share in the lower-end luxury brands as well and to synergy in its own brand. Even with the poor economy, Porsche is excelling in sales to the upper class. 2) What are the most important of the five industry forces affecting the industry and the company and what is their effect (high-moderate-low)? What is your evidence for the importance of these forces? Is the industry attractive for new entrants and incumbents? • Intensity of Rivalry Amongst Competitors – High – There are numerous competitors of similar market size which increases rivalry. This is a slow growth industry...
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...outstanding products and services. Vision: To become the world’s leading consumer company for automotive products and services. Core Values: We do the right things for our people, our environment, and our society, but above all for our customers. Goals: To become a more globally integrated and competitive firm, to build more of the products that people really want and value. Products: Automotive and Financial Services Competitors: Toyota, GM, Chrysler External Analysis: (General) Social Political/Legal Economic Environmental Technology Favorable Unfavorable Unfavorable Unfavorable Favorable Industry Analysis: Market Size: Global, Life Cycle Stage: Mature, Growth: Low, Rival Scope: Global, Rival Concentration: High, Vertical Integration: Moderate Porters 5-Forces(Bargaining power vs. Ford): Barriers to entry: Low, Competition: High Suppliers: Low; Buyers: Moderately High, Substitutes: Moderate Internal Analysis: Resources– Tangible- Physical Infrastructure, 246,000 employees world-wide., liquidity...
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...Automobile Industry in UK - An Internal and External environmental study Introduction: The automobile sector in United Kingdom (UK) is very vibrant and innovative with Seven commercial vehicle manufacturers, nine bus and coach manufacturers, eight major premium and sports car producers, seven mainstream cars manufacturers; eight formula one teams; thirteen R&D centers; and over 100 specialist brands and niche manufacturers. Some of the best premium and sports cars manufactured in UK are Aston Martin, Bentley, Daimler, Jaguar, Lagonda, LandRover, Lotus, McLaren, MG, Mini, Morgan and Rolls-Royce. UK automotive industry is producing over 1.5 million vehicles and 2.5 million engines every year. Another key point about the UK automobile industry is that it exports around 75 % of its production which makes UK the largest exporter of cars in the world. Apart from automobile manufacturing, UK also has notable presence in motorsport industry and auto racing industry. UK motorsport industry contributes with an annual turnover of £6 billion out of which more than 50% is exported with about 4500 companies involved in this industry. UK automobile sector has undergone tremendous change since its inception in the 19th century. From being the second largest manufacturer of cars in the world (next to United States), it went down to be the 14th largest producer of cars by 2012 because of the rising competition from countries like...
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...1. Introduction The business report below presents full information about Pirelli & C. S.p.A(Società per Azioni (Joint Stock Company)). It includes company`s profile, current financial and sustainability performance, business research analysis which is divided into 2 types itself. One of the research provides company`s Strengths, Weaknesses, Opportunities and Threats on the Global Market whereas other research reports about the market analysis within the Pirelli`s home market. The report on company`s current profile includes a reliable information and research analysis that corresponds the data in ‘The 2014 Pirelli Integrated Report (2014 Annual Report)’ which is announced in the company`s official site. 2. General description of the company Internationalism, technology, talent, speed and culture are part of Pirelli's past, present and future. (2014 Annual Report) Company`s history 1872 there was founded the limited partnership company ‘G. B. Pirelli & C.’ in India rubber manufacturing industry by the engineer Giovanni Battista Pirelli(1848-1932) which initially produced rubber textiles, tubes and belts for machinery. Then it expanded its business with producing undersea cables. In 1922 the company was added to the Italian Stock Exchange. The head office is located in Milan, Italy. Company`s profile Pirelli & C. S.p.A specialized in producing Consumer (for cars and motorbikes) and Industrial (for trucks, buses and farming vehicles) tyres. According to the ‘2014...
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...SWOT analysis of Ford and Toyota SWOT ANALYSIS “Opposition is an inevitable part of change and one that can significantly impact your community organizing. However, if you know how to take stock of the opposition inside and outside of your effort or group, you are more likely to plan and act effectively.” That's where SWOT analysis comes in. SWOT can help you handle both ordinary and unusual situations in your community health or development initiative, by giving you a tool to explore both internal and external factors that may influence your work. SWOT analysis, founded by Albert Humphrey, is a compacted planning method used to determine the strengths, weaknesses, opportunities and threats involved in a business or in a project. SWOT analysis can be used for product, place, industry or person. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective. There are lots of advantages of using SWOT analysis. When a single person is considered, it is a useful technique for understanding his Strengths and Weaknesses, and for identifying both the Opportunities open to him and the Threats he faces. When SWOT analysis is used in business context, it helps you carve a sustainable niche in your market. it can helps to uncover opportunities for the business. And by understanding the weaknesses of the business, threats can be managed and eliminated that would...
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...To understand the important role that business plays in the economy and its influence on your standard of living, imagine a world in which you personally had to produce everything you consume. You would have to grow your own food, sew your own clothes, cook all of your meals, and build your own car, computer, cell phone, house, and furniture. It would be impossible to actually complete all of these activities on your own. Only a fraction of these activities could be completed because it takes a lot of time and resources to learn how and to build a car, computer, house, and so forth. Time and resources are scarce, and people have to make choices about how they spend them. Because business is present in the economy, we are able to consume and enjoy many more goods and services than we otherwise could if we had to produce everything on our own. You eat food that is grown and often prepared by someone else. Your clothes are sewn by someone else. Your car, MP3 player, computer, and cell phone were produced by someone else. The movies you watch and the music you listen to were all created by someone else. If you produced everything on your own, you would have little access to medical and dental care. These items are a part of everyday life and would not be available if not for markets and business. For-profit and nonprofit organizations play important roles in the economy. For-profit organizations produce goods and services, and provide employment with the primary goal of generating...
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...that Porsche produced its first branded sports car. Within two years, the Porsche 356 series rolled off the production lines. By 2007, Porsche was the world’s most profitable automaker on a per unit basis, 5 a feat that was especially impressive considering it produced just over 100,000 automobiles annually. A.2 Industry Porsche’s takeover of VW was seen by many as a wise move for the small, independent car company that, unlike rival brands Jaquar, Ferrari, Lamborghini, and Lotus, had managed to avoid being gobbled up by the auto industry’s behomoths the likes of General Motors, Chrylser and Ford. In 2005, Porsche in partnership with VW produced a luxury sedan called Panamera which would compete against models produced by Mercedes, Aston Martin and Audi. The typical consumer of Porsche is those men that are young, wealthy and adventurous who enjoys life. But single clients in the automotive industry have a bargaining power, there are substitute products exist. Engineering and design were considered the hallmarks of Porsche’s competitive advantage. Providing outside engineering services for carmakers had always been an important part of Porsche’s business model. Some of the big players for the automotive industry included...
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...CASE ANALYSIS ON FORD MOTOR COMPANY Name: sunil sharma Madonna ID: Subject: Business Policy Subject Code: MGT_4950_WB_58_01_2014_10 Date of Submission: The Ford Motor Company Brief Profile The Ford Motor Companyis an American multinational automaker headquartered in Dearborn, Michigan, a suburb of Detroit. It was founded by Henry Ford and incorporated on June 16, 1903. The company sells automobiles and commercial vehicles under the Ford brand and luxury cars under the Lincoln brand. In the past it has also produced heavy trucks, tractors and automotive components. Ford owns small stakes in Mazda of Japan and Aston Martin of the United Kingdom. It is listed on the New York Stock Exchange and is controlled by the Ford family, although they have minority ownership. Ford Motor Company was founded in 1903 by Henry Ford in Detroit, MI. Not only did Ford revolutionize the development of the automobile as a product, he is also the visionary behind the idea of mass production. Ford's ability to make automobiles affordable for the masses is cited as a driving force behind both the automobile industry and the creation of a middle class in America. Ford introduced methods for large-scale manufacturing of cars and large-scale management of an industrial workforce using elaborately engineered manufacturing sequences typified by moving assembly lines; by 1914 these methods were known around the world as Fordism. Ford's former UK subsidiaries Jaguar and Land Rover, acquired in 1989...
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...Tesla Motors Norbert Binkiewicz Justin Chen June 4, 2008 Matt Czubakowski 1 SWOT Analysis Strengths • • • • Good engineering and technology research capability Able to raise large amounts of capital First mover advantage; the first company to offer a relatively practical fully electric car, customers include high-profile figures like Arnold Schwarzenegger, George Clooney, and Jay Leno Designs and builds many of the components in its cars, including the power electronics, motor and battery packs Weaknesses • • • • Doesn’t have much brand recognition among the general public A very small company with small sales volume, so no economies of scale Possible supply problems with components, especially if demand increases The Tesla Roadster hasn’t been on the market for very long, the longevity of fully electric cars remains to be proven Opportunities • • • Threats • • • • Wrightspeed X1, a prototype high performance electric car that caters to the same market; the only direct competitor to Tesla that offers a similar product Large automobile companies entering the market with full and hybrid electric cars, the GM Volt and Toyota Prius The price of oil falling dramatically in the short run A competitor having a breakthrough in related energy technologies, like hydrogen powered cars, natural gas, or ethanol Moving towards the family sedan market and making a product that is meant for more of the automotive market Price of oil and gasoline skyrocketing, making the price...
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...Morgan Motor Company An analysis on Internal and external environment i|Page Table of Contents Executive Summary .................................................................................................................. iii 1.0 Current Situation.................................................................................................................. 1 1.1 Current condition ............................................................................................................. 2 1.2 Strategic Posture .............................................................................................................. 2 2.0 Corporate Governance......................................................................................................... 6 2.1 Board of Directors............................................................................................................ 7 2.2 Top Management ............................................................................................................. 9 3.0 External Environment: Opportunities and Threats ............................................................ 11 3.1 Physical Environment: Raw Material ............................................................................ 12 3.2 Societal Environment ..................................................................................................... 14 3.3 Task Environment .............................................................
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...Introduction of Ford Company "We are a globally diverse family, with a proud heritage, that's passionately committed to providing outstanding products and services." The mission Statement of Ford reflects the success and the fame that the company has acquired after surviving strongly in the automotive industry all these years. True they are a globally diverse family, as they have their manufacturing units all over the world. The sales figure of the company holds strong even during the times of economic downfall, all mainly because of the high standards of strategic planning by the marketing team. Ford Motor Company was founded in 1902 and the legend is popular for its exceptional achievements. The most popular of the Car coming out of Ford Motors is the Mustang, to the large scale manufacturing of using moving assembly lines show us how Ford Motors has been setting standards in the fields of innovation and quality. For CEO Mr. Allan Mullaly in a statement given to the contact magazine said that one of his for priorities in the ONE Ford plan is "accelerate development of new products our customers want and value." This does not seem to be a surprise as now in the market lies in the customer's hands where he would want the best of the line of products and for the cheapest price. And in this era where the growth in globalization is sky rocketing it is the sole aim of car manufacturers to grab customers towards their business or they might end up closing their company...
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...Contents Contents ........................................................................................................................................ 1 1 Abstract: ................................................................................................................................ 2 2 Introduction: ......................................................................................................................... 4 3 Competitors:.......................................................................................................................... 6 4 S.W.O.T. Analysis: ................................................................................................................ 11 4.1 Strengths: .................................................................................................................... 11 4.2 Weaknesses: ................................................................................................................ 12 4.3 Opportunities: ............................................................................................................. 13 4.4 Threats: ....................................................................................................................... 14 5 Undergone changes and their main implications: .............................................................. 15 6 Lessons learned: ....................................................................................................
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