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Astrazeneca Executive Summary

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AstraZeneca, being an outstanding name in the pharmaceutical industry is an obvious choice because of its high market presence and wide range of products.The company is a research based biopharmaceutical business, interested in making strides into new technologies and medical innovations. AstraZeneca has some of the most well equipped labs and researchers in the industry, with a subsidiary called MedImmune, which is directly involved in vaccine research and development. Certainly the right partner for a company which is about to change the process of vaccine delivery and make life easier for both medical practitioners and parents.

Listerine on the other hand is a household name. Over the years it's effective marketing strategies and wide range of products have enjoyed worldwide acclaim. It has hitherto specialized in the dental care industry. …show more content…
We will have TV commercials on ABC family, CBS, Fox and Lifetime in the evenings when parents would have come back from work. The TV commercials will show the reaction of kids to getting injections versus Vacci-Strips. It will show the screaming and fussing that is associated with receiving injections and how Vacci-Strips solves that problem. We will also advertise on kiss FM in the mornings. By the time we are ready to start roll out, every pediatrician, parent and potential parent should be wondering how this new miracle product is going to make their lives easier and better. Subsequently, a sustained advertising campaign would help make Vacci-Strip a household name and the first choice of parents and pediatricians when it comes to vaccinations.

Taglines and jingles will help in easy recollection of the product and its benefits. We would take advantage of these to help make the brand a fun and exciting one. Our tagline “bye bye to needles, bye bye to pain” will reiterate the benefits of

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