...AT&T Wireless Case – ACCT 503 1. [10 points] Describe the cost behavior in the wireless industry. What are the implications of this cost behavior for cost-volume-profit (CVP) relationships? Cost behavior is how a company’s costs change given a change in that company’s activities. Variable costs are costs that change proportionately with the changes in a company’s activities. In contrast, the costs that do not change with a change in a company’s activities are known as fixed costs. In the case of AT&T, costs are focused primarily into the fixed category. This means that as the company’s activities shift, its costs remain relatively unchanged. This combination of high fixed costs and low cost variable costs gives AT&T and the rest of the industry a large amount of operating leverage. The high operating leverage of AT&T means that the company utilizes a higher risk strategy which leads to higher profits as volumes increase. Essentially, as long as AT&T maintains a volume that covers at least its fixed costs, any additional volume translates into profit. This works both ways however, if volume decreases below the threshold for covering fixed costs then every decrease in volume yields proportionately equal losses. According to the case, there is little cost associated with text messaging. The case states that text messaging has an incredibly low variable cost, estimated at only a few cents per text. So basically, once AT&T has covered the cost of the...
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...The Basics of SMS Messaging The Basics of SMS Messaging Introduction to SMS Short Message Service, better known as SMS or text messaging, is a telecommunications service that allows the sending of short (160 characters or less) text-based messages between mobile phones. SMS is generally available on all wireless networks globally and can reach virtually all of the 4 billion mobile phones in use today, making it the world’s most pervasive data communications technology. SMS messages can be typically sent and received within seconds throughout the world. And with more than 1 trillion SMS messages sent in 2009 in the US alone, volumes are widely forecast to continue their strong growth rate globally for years to come. SMS offers businesses a compelling communication channel for effective, two-way interaction with customers and prospects. It can extend brand awareness, create customer loyalty and deliver timely content or critical information, providing the immediacy and interactivity no other medium can offer. Attracted by the unique characteristics offered by SMS, businesses are increasingly utilizing the anytime, anywhere mobile channel as part of a multichannel communication strategy. Types of SMS Person-to-Person (P2P) and Application-to-Person (A2P) are the two categories of SMS messages. While P2P messages connect one individual to another, A2P messages are used by companies that want to interact with consumers via an SMS application. This document deals solely with...
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...Governors State University OPUS Open Portal to University Scholarship Student Theses Spring 2011 Exploring the Effects of Text Messaging on the Spelling Skills of Ninth and 12th Grade Students James G. Muhammad Follow this and additional works at: http://opus.govst.edu/theses Part of the Communication Technology and New Media Commons Recommended Citation Muhammad, James G., "Exploring the Effects of Text Messaging on the Spelling Skills of Ninth and 12th Grade Students" (2011). Student Theses. Paper 32. For more information about the academic degree, extended learning, and certificate programs of Governors State University, go to http://www.govst.edu/Academics/Degree_Programs_and_Certifications/ This Thesis is brought to you for free and open access by OPUS Open Portal to University Scholarship. It has been accepted for inclusion in Student Theses by an authorized administrator of OPUS Open Portal to University Scholarship. For more information, please contact opus@govst.edu. Exploring the Effects of Text Messaging on the Spelling Skills of Ninth and 12th Grade Students By James G. Muhammad B.S., Bowling Green State University, 1976 THESIS Submitted in partial fulfillment of the requirements For the Degree of Master of Arts, With a Major in Communication and Training Governors State University University Park, IL 60466 2011 ii Acknowledgements I am forever grateful to Dr. David Rhea for his counsel, guidance...
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...LETTERS References 1. Shah S, Elmer S, Grady C. Planning for posttrial access to antiretroviral treatment for research participants in developing countries. Am J Public Health. 2009; 99(9):1556–1562. 2. National Institutes of Health. Guidance for addressing the provision of antiretroviral treatment for trial participants following their completion of NIH funded antiretroviral treatment trials in developing countries. 2005. Available at: http://grants.nih.gov/ grants/policy/antiretroviral/index.htm. Accessed October 20, 2009. 3. Shaffer DN, Yebei VN, Ballidawa JB, et al. Equitable treatment for HIV/AIDS clinical trial participants: a focus group study of patients, clinician researchers, and administrators in western Kenya. J Med Ethics. 2006;32:55–60. 4. Posse M, Meheus F, Van Asten H, van der Ven A, Baltussen R. Barriers to access to antiretroviral treatment in developing countries: a review. Trop Med Int Health. 2008;13(7):904–913. 5. MacQueen KM, Namey E, Chilongozi DA, et al. Community perspectives on care options for HIV prevention trial participants. AIDS Care. 2007;19(4): 554–560. SHAH AND GRADY RESPOND Onyeabor’s letter highlighted some of the ethical complexities inherent in posttrial access. Although we agree that ethically, individuals benefiting from antiretroviral therapy should continue to receive it, the challenge for all of us involved in the ethical conduct of research is to be clear about how this should occur. Many study participants in developing countries...
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...The Social Science Journal 51 (2014) 57–69 Contents lists available at ScienceDirect The Social Science Journal journal homepage: www.elsevier.com/locate/soscij Addiction to mobile text messaging applications is nothing to “lol” aboutଝ Abdullah J. Sultan ∗ Department of Management and Marketing, Kuwait University, P.O. Box 5486, Safat 13055, Kuwait a r t i c l e i n f o Article history: Received 3 December 2012 Received in revised form 5 September 2013 Accepted 5 September 2013 Available online 2 October 2013 Keywords: Text messaging Social communication Social phobia and anxiety Addiction Extraversion a b s t r a c t The recent use of mobile text messaging applications, such as Blackberry Messenger (BBM) and WhatsApp, has increased greatly throughout the world. Unfortunately, this advanced technology is not without problems. In this study, the researcher argues that BBM and WhatsApp may generate noticeable improvements in consumer’s lives but may simultaneously cause serious social and personal problems, including addiction to these applications. Amazingly, this topic has received little if any attention from consumer behaviorists, who need to understand the psychological factors that affect BBM and WhatsApp consumers. Hence, the current research examines two personality traits—extraversion and social anxiety—that influence consumer attitudes toward these applications. The results of a survey from 552 BBM and WhatsApp consumers in Kuwait...
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...Chapter 4 Case: the dangers of using text messages Case Questions 1. Which of the five moral dimensions of the information systems identified in this text are involved in this case? Rights and obligations are involved since the person must know the proper use of the phone and be aware of the problems it can cause and be caused by not making a proper use of the phone. Also the quality of life since it covers all general aspects of life into which the values and ethics and social responsibility assumed by the person using the phone inappropriately is very high. Two . What are the ethical , social and political generated by this case? Ethics . - Because the individual in this case the driver used irresponsibly communication system while driving. Social . - It is understood that while driving and cause accidents with third cause a problem to society for all the impact it generates. Political . - Because in some U.S. states prohibit the use of cell phones while driving but in other states do not . Three . What ethical principles described in the text are useful for making decisions about the use of text messages while driving ? The responsibility , to enforce our obligations as citizens and thus ensure our security and therefore the security of others. If all motorists take the wrong decision to send messages would be many accidents and casualties . You have to be aware that we are not the only ones on the road . As Albert Einstein said : "I fear the day when...
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...Text Messaging: The Effects on Our Society A Report By: Blake Hogan, Emily Gilbert, Megan Leckington, and Chris Morris 1 Abstract: In today’s day and age, most everyone in our society has and uses a cell phone. Most of those who use cell phones also use the SMS text messaging that these phones feature. This study takes a look at some of the effects and potential problems arising from the use of this text messaging. A survey of students and instructors at Lane Community College found that 70% of those surveyed believed that texting had harmful effects on students writing skills. However, studies that were analyzed found that texting is actually beneficial. While 54% of teenagers text others on a daily basis only 33% of teenagers talk to others face-to-face, yet it is too early in research to draw a conclusion on whether texting is harmful to their social skills. Most people know that text messaging while driving is very dangerous, yet the studies analyzed as well as the surveys conducted show that some people are still willing to take that risk. Table of Contents: Abstract…………………………………………………………………………………….1 Table of Contents………………………………………………………………………….1 List of Figures……………………………………………………………………………...1 Introduction………………………………………………………………………………..2 Methodology………………………………………………………………………………...
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...Communication In The Surgical Workplace Barbre-Anne Wasdin Lynn University Communication In The Surgical Workplace Introduction and Problem Statement Communication is critical in the workplace. "Communication is how lives are started, money made, wars begun and ended, freedom realized" (DiMaggio, 2014, June 1). There are several different ways to communicate: verbal communication, body language, and electronic communication. The way you speak to someone or the position of your body can dictate how a person construes a conversation. "It's more than the words you use. It's how and when you choose to share information. It's your body language and the tone and quality of your voice" (Morgan, 2014, September 3). In surgery, there are many people you have to communicate with on a daily basis such as patients, their families, surgeons, nurses, scrub techs and ancillary departments. The purpose of proper communication in the workplace is vital as misplaced information could mean the difference between life, death or severe injury. According to Hynes (2015), "Dale Carnegie was one of the first writers to link communication skill with managerial effectiveness" (p. 175). In our O.R., there are several different sub-departments besides the primary surgical department. There are departments such as endoscopy, sterile processing, pre-assessment, outpatient, and recovery. There are approximately seventy-five to eighty employees, and everyone works various...
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...Cody Rigsby \ 1. We decided that that pricing strategy three “a whole new plan” would be the most effective at positioning Virgin mobile as the brand for adolescents and young adults in the United States. This pricing strategy is easy for young consumers to understand and afford. The phones are at the most expensive $100, which a high school student can afford with half of their part-time job paycheck or a teenager who has an allowance can save up for a month and buy. It is also at a reasonable price for parents to spend on a phone if they were to purchase a handset as a gift or for their child’s safety as a way of instant communication between parent and child. This plan is also an excellent strategy because it throws out the idea of contracts, which 14-17 old teens cannot obtain without a parent to co-sign. This allows a teenager whose parent may not want them to have a cellular phone to get a cell phone or parents whom are not willing to jeopardize their credit or risk a high cell phone bill to fulfill their teenagers wants. This strategy will also be a great tool at building brand loyalty at a young age. If a teenager is given the freedom to have a cell phone at an early age by Virgin mobile and feels comfortable and trusting of the provider they will come back to the brand when their are of legal age to a contractual cell phone plan and opt out of it by choosing Virgin Mobile. Cell phones are a form of constantly innovated technology and young consumers are...
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...use has changed from a percieved item of luxury to an every day necessity for many people. This study therefore examined how the adoption of mobile phones has impacted in changing the behaviour and attitude of users. Kumasi Polytechnic was used as the study area. A total of 250 respondents were randomly selected for this study. Using indepedent sample t-test and a descriptive case study in which a combination of qualitative and quantitative techniques were used to analyze the data, the study finds positive evidence of positive influence in mobile adoption in enhancing communication is significant. Mobile phone has changed the way people communicate and live by influencing peoples’ life in a wide scope predicated to change society in a larger and deeper way more than its intended use as communication tool. The adoption of mobile phones have some negative effects such as enhancing crime, diversion of attention, increased social anxiety and capturing obscene audio-visuals and these are significant according to the t-test. It is also significant to note that kidnapping with mobile phone is not common in Ghana as this is affirmed by the t-test. Mobile phone has become part of our daily life and efforts should be made to mitigate its negative influences. Keywords: Mobile phone, social, Polytechnic, Ghana. INTRODUCTION One of the most technologically pervasive...
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...Political implications of cell phones are – Proposed bills, cell phone unlocking, and political gain Bills are proposed when a product has caused danger to our society. Examples of this are the texting while driving ban in 39 states and the driving while talking on your cell phone, the hands free law, in 10 states. A growing concern now is the possible health effects of cell phone radiation. Though, nothing is conclusive, a few states jumped in and started proposing for bills to be passed. Cell phone unlocking is a hot topic today. Consumers believe that if you purchase your phone, it is yours to do what you wish. Congress didn’t agree and exempted cell phone unlocking from the Digital millennium copyright act. The act actually makes it a federal crime for you to unlock your purchased cell phone without permission from your carrier in which you purchased it from. This makes you have to purchase a new phone everytime you want to switch carriers. Politicians have stepped up an joined new technology. I never would have thought about is, but yes, there is an App for that. In the past election, 80 % of voters used their cell phones to gain details about politics and 8% of voters had an App from a campaing, political party, or interest group related to the campaign. You might have received in the last election a campaign pitch on your cell phone using all your minutes. Though there are guidelines for the campaigns to follow, they found loop holes to reach you all day...
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...SEMESTER III |SL. |COURSE CODE |COURSE TITLE |L |T |P |C | |NO | | | | | | | |THEORY | |1 |MC9231 |Computer Networks |3 |0 |0 |3 | |2 |MC9232 |Microprocessors and its |3 |0 |0 |3 | | | |Applications | | | | | |3 |MC9233 |Software Engineering |3 |0 |0 |3 | |4 |MC9234 |Computer Graphics |3 |0 |0 |3 | |5 |MC9235 |Web Programming |3 |0 |0 |3 | |PRACTICAL | |6 |MC9237 |Graphics Lab |0 |0 |3 |2 | |7 |MC9238 |Microprocessor Lab |0 |0 |3 ...
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...Committee Members: ________________________ Glenn E. Richardson, Ph.D. _______________________ Eric P. Trunnell, Ph.D. _______________________ Rick Graham, Ph.D. Date:________________________ Abstract Objective. To prove the researcher’s hypothesis that mobile phones can be used as a self-monitoring tool. This will be accomplished by sending daily SMS (text) messages with reminders for the participants to track their daily food intake. Methods. Participants of Intermountain Healthcare’s Weigh to Health program, a weight loss program, were recruited to participate in this research study. As part of the study, the participants received daily messages for six weeks reminding them to track (self-monitor) their eating habits. An evaluation was conducted at the end of the six weeks to test the effectiveness of the research project. Results. Before the program was implemented, 66% of the participants were not self-monitoring their food intake. After the study, 1.) 83% reported that the text messages helped remind them to track their food intake and 2.) 50% of the participants reported on the evaluation that the daily text message helped them create a habit of tracking their food intake. It was...
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...Is It Worth the Risk? Social Media and Healthcare Robert Shaw NR360: Info Systems Chamberlain College of Nursing Fall 2015 Is It Worth the Risk? Social Media and Healthcare Social media has taken over the way that we interact with one another. It is leading the way in which we communicate with family, friends, coworkers and strangers. It is also the way we keep up with our favorite celebrities and gossip. Social media and the use of smartphones are becoming more prevalent in business and the healthcare field as well. According to Pew Research Center, “62% of smartphone owners have used their phone in the past year to look up information about a health condition” (April, 2015). Technology, just like all things come with flaws and setbacks. However, with the new technology being created every day, along with the increasing use of both smartphones and social media, using these outlets for patient-provider relationships can enhance overall patient trust and care. That being said, ensuring that patient privacy is not violated has to be the number one priority. Advances in technology and media can pose great triumphs for healthcare further down the road, as long as the appropriate measures are taken to ensure that HIPAA standards are being met at all times while using these outlets. Understanding HIPAA’s Guidelines for Securing Patient Information HIPAA’s Privacy Rule sets the guidelines for the use and disclosure of protected health information (HHS, n.d). This Privacy...
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...Used: American Psychological Association, 5 th edition ABSTRACT A literature review of research pertaining to cyberbullying was completed. ii Findings indicate that cyberbullying is becoming more prevalent as students spend an increasing amount of time using technology that keeps them connected to people at all hours of the day. There are many different ways in which cyberbullies reach their victims, including instant messaging over the Internet, social networking web sites, text messaging and phone calls to cell phones. There are different forms of cyberbullying including, but not limited to, harassment, impersonation, and cyberstalking. It has been found that there are differences between not only the prevalence of cyberbullying between males and females but also the ways in which males and females cyberbully. Like bullying, cyberbullying is a serious problem which can cause the victim to feel inadequate and overly self-conscious, along with the possibility of committing suicide due to being cyberbullied. Two such cases are included in this paper. There are numerous ways in which schools and parents can prevent cyberbullying and ways in which they can intervene if it has occurred. The Graduate School University of Wisconsin Stout Menomonie, WI Acknowledgments iii...
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