AT&T is a very large multinational corporation that focuses on telecommunication products. They were founded in 1893 in Alexander Graham Bell (who invented the telephone) and are headquartered in Dallas, TX. They have grown into being the #1 provider of wired telephony and #2 in mobile telephony in the United States. They are currently experiencing a dramatic shift in their market presence as landlines continue to decline as mobile and broadband are taking over as their main growth markets. AT&T’s relevant market has and always will be in telecommunications. Telecommunications can be defined as connecting individuals and information through means of technology such as airwaves and wires. Since being founded in the late 1800s, their main focus has been to connect people for voice calls. However, with the invention of the internet, they have begun to focus their expansion efforts on internet communications and connectivity. The market that AT&T operates in is growing through a huge transformation. Consumers these days are relying less on hardwired “landlines” and are focusing more on a mobile presence. This has caused AT&T’s phone business to focus their growth on mobile. AT&T is experiencing a radical shift in both of these markets. Like their competitors, their landline business has been on the decline over the last 10 years. This trend will definitely continue as less and less people are signing up for landlines as they feel that there is really no point in having a phone that is tied to a house or business. Currently they are experiencing a 12% annual rate of decline in their landline business. At the same time, the mobile market is completely exploding as more and more people are signing up for mobile phones as it makes much more sense to have a phone that can be “mobile” which can be accessed anywhere, including their residence. They have grown this mobile