...normative commitment in educational context is refer to academicians still stay in organisation because of their feeling commitment. These feeling come from many sources. For example, sent the academicians to training program, then the academicians feel more effort to commit their works and stay with the organisation. Rukaiza, Afshan and Syed Ataar cited from other article, continuance commitment negatively related to abseentism, job performance and organisation citizenship behaviour. However, it positive related to quality of work and performances in the organisation. Employee that have high continuance commitment, organisation citizenship behaviour is not importance to them. From the study effect of continuance commitment and organisational cynicism on employee satisfaction, the result show continuance commitment has significant relationship with job satisfaction. The employee that has high level continuance commitment believe that their skill and knowledge cannot easy transfer to other organisation. Strong combination between organisation and employee produce high continuance commitment (Rukaiza, Afshan and Syed Ataar, 2016). In conclusion, to prevent academicians from leaving the university, it is important for the organisation to build strong ties with the academicians. One option is to establish a strong normative commitment among academicians. Normative commitment strengthens academicians’ retention even when the university faces problems. Normative commitment is...
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