...Dino Chavez, 1501114 M. McKenzie English 1302, Period 4 21 May 2011 Human versus Machine In today’s world full of exponential technological growth, it is only a matter of time until the world irreversibly changed to conform to this technological growth. The present growth and apparent future growth due in part to the rise in popularity of biomedical engineering. But what exactly is biomedical engineering and how is it causing our world to show substantial growth in technology? Biomedical engineering is the application of engineering principles and design concepts to medicine and biology. Because it is a highly interdisciplinary field, as one (inner) field of biology, medicine, or engineering expands, so does biomedical engineering. All of this technological growth does, however, pose a question: Will the vast technological growth cause a change in mankind? The rise in popularity of biomedical engineering will lead to machine taking over mankind or human immortality and dissolution of human identity. With the rise of biomedical engineering present, machines are making their presence. Lev Grossman states: “So if computers are getting so much faster, so incredibly fast, there might conceivably come a moment when they are capable of something comparable to human intelligence.” With the incredible power that is continually contributed to computers and other machines, is there a limit to how powerful machines will become? Without a limit to the amount of memory and...
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...I. Plan A. Analyze the Situation 1. What is your general purpose? My purpose is to let Maribel Rivera know that she cannot be the speaker this year at the convention. 2. What is your specific purpose? My purpose is to keep a good relationship with Ms. Rivera, yet reject her offer. It is key to explain WHY we are rejecting her offer. 3. Exactly what do you want your audience to think, feel, or believe after receiving your message? To avoid offending Maribel, we have to make sure she knows the only reason she is being rejected is the theme. 4. Who is your primary audience? Maribel Rivera. 5. What is the audience’s background? Ms. Rivera is a huge supporter of our company in many aspects. She also supports the convention. 6. What are the audience’s reactions likely to be to your message? Disappointment is expected, but we wish for a mild excitement as well as acceptance. B. Gather Information 7. What information does your audience need to receive? She needs to receive that although we’re saying no, it’s ONLY because of the theme this year. 8. What facts must you gather in order to create an effective message? State the theme of the convention, as well as thank her for her continued support. C. Organize the Information 9. What is your main idea? Reject her offer, yet maintain a good working relationship. 10. Will you use the direct or...
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...In this chapter, we use Keynote to build and display presentations. B B B B B B Building a Simple Presentation Building Your Own Slide Adding Transitions Organizing Slides Playing Your Presentation Presenting on an External Display 13 Presentations with Keynote You can’t have a suite of business apps without having a Presentation tool, and Keynote is that tool on the iPad. The basics of using Keynote are the same as for Pages and Numbers. So let’s get right to making presentations. 250 Chapter 13 Presentations with Keynote Building a Simple Presentation Keynote works only in horizontal screen orientation. So after you launch Keynote, turn your iPad on its side. 1. 2. Tap the + button to create a new presentation. 3. Tap Create Presentation. 4. Choose a theme. We use Gradient for the task. 5. 1 Tap the Keynote icon on the Home screen. If this is the first time you are using Keynote, the sample presentation should be front and center. Double-tap the line of text that reads Double-tap to edit. 2 3 4 5 Building a Simple Presentation 6. 7. Tap the subtitle area and type a subtitle. 8. Tap the Close Keyboard button. 9. 7 6 Type a title using the on-screen keyboard. 251 Tap the small button in the bottom-right corner of the picture to open a photo albums browser. 10. Choose a photo. 11. Tap the large + button at the bottom-left corner to bring...
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...questions, you may use short phrases and sentences for your answers. Then add a page break, and write a message as directed in the Negative and Bad News Message tab and save the document as one file. Student name I. Plan A. Analyze the Situation 1. What is your general purpose? To write a Negative and Bad New message. To convey the message to the audience in a way that will not have negative consequences for E227 Global Solutions in the future. It has to be in a way that the audience will have a better understanding for the message being conveyed 2. What is your specific purpose? To inform Maribel Rivera that we are going to be going with a different keynote speaker that has to do with this year’s convention. Rejecting her offer to be the keynote speaker. 3. Exactly what do you want your audience to think, feel, or believe after receiving your message? We want her to think that she is a valued key note speaker, and that we appreciate all that she has done for us, especially since the conception of our conferences as well as stepping in as an emergency presenter on several occasions. 4. Who is your primary audience? Maribel Rivera and corporate ally. 5. What is the audience’s background? Owns small company currently developing technology that may change the way we interact with our electronic devices. 6. What are the audience’s reactions likely to be to your message? Offended possibly, since...
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...This is an outline of the three-step writing process, which should apply to your analysis of a Week 5 scenario presented in the Negative and Bad News Message tab. Answer the case questions related to each step directly on this form. For the three-step process questions, you may use short phrases and sentences for your answers. Then add a page break, and write a message as directed in the Negative and Bad News Message tab and save the document as one file. • Plan • Analyze the Situation • What is your general purpose? To inform Maribel Rivera she will not be key not speaker. • What is your specific purpose? Not lose business with Maribel Rivera, while informing her she will not be key speaker. • Exactly what do you want your audience to think, feel, or believe after receiving your message? We still wish to continue business with them and appreciate the business we’ve had already. • Who is your primary audience? Marble Rivera • What is the audience’s background? Former speaker/ technology company. • What are the audience’s reactions likely to be to your message? Disappointment • Gather Information • What information does your audience need to receive? The email explaining why she won’t be key speaker. • What facts must you gather in order to create an effective message? Our reasons behind why we’re going with Dr. Binter. • Organize the Information • What is your main idea? Keeping her happy and evolving our company at the same time. • ...
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...Spencer XECO/212 December 9, 2012 Jonathan Keisler Supply and Demand Cars are a good that almost everyone has. I just purchased my new car, an Audi A4. When it comes to any car manufacturing company they try to gauge what the market will do within the year and make enough vehicles to supply to their customers. Many of the manufacturing companies have started making their new models and sending them out to dealerships to be displayed and many models there for purchase. Then there are some companies that will only make enough models to have a few for purchase and the rest can be custom ordered by each customer to their liking which is something consumers see as a benefit and can raise the demand of certain vehicles. This also allows for the manufacturing company to better meet the demand without having an overabundance of supply. When a car manufacturing plant has a lot of cars left but no demand for them they just lost a ton of money. Cars are not cheap to put together hence the price we pay for them. The demand for cars is relative to price as well. The cars that are more affordable are more in demand and the supply of them will be greater as well to keep up with demand. Examples of these vehicles are Honda, Toyota, Chevy, Ford, and Subaru. Once you get into the higher priced vehicles or luxury class, such as Mercedes, BMW, Audi, and Volvo, the demand decreases, because of the price, and in turn so does the supply. In today’s economy another item that drives the demand of a...
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...strategy and related tactics were first illustrated by specific examples and then surveyed in light of contemporary public relations and mass communication theories. [China Media Research. 2013; 9(3): 64-73] Key words: Audi, brand, reposition Introduction Audi, a subsidiary of German car manufacturer Volkswagen, entered the Chinese automobile market in 1988. In the late 1990s, or one decade after its China debut, Audi, with the help of Ruder Finn, a New-York based independent PR firm, began to implement a brand repositioning strategy in China. By the mid-2000s, thanks to its unremitting PR efforts, Audi has successfully repositioned itself from a government car brand to a premium car brand targeting successful business professionals (Ruder Finn, 2007). Since the launching of its China production in 1988, Audi was designated as the “premium government car brand” dedicated to serve high-rank government officials. In contrast, middle and low ranking government officials were only allowed to use Red Flags and Santana. Consequently, during the 1990s, Audi was largely perceived as “the government car brand” among Chinese general public (Li, 2005). The implications of such brand image are two-fold. As a government car serving exclusively the high-rank government officials, Audi symbolizes unchallenged status and power. Meanwhile, such...
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...INTI INTERNATIONAL UNIVERSITY FACULTY OF BUSINESS, COMMUNICATION AND LAW MKT 2103 / MKT2105 – CONSUMER BEHAVIOUR AUGUST 2014 INDIVIDUAL ASSIGNMENT (20%) Analyse the case study given and answer the following questions. While most automobile companies talk about bankruptcy, merger, collapse, and liquidation, Volkswagen AG is posting solid earnings. Based in Wolfsburg, Germany, and Europe's biggest automaker by sales, Volkswagen (VW) managed the global eco-nomic recession well by focusing on emerging markets such as China and Brazil and continually reducing costs. VW is the leading auto firm in China, not Toyota or Nissan. VW's market share in Western Europe rose to 20 percent in 2009 from 17.9 percent a year ago. While shrinking demand for new cars in major markets and high raw-material costs, and unfavorable exchange rates have reduced earnings of most European automakers, VW anticipated these conditions through excellent strategic planning and continues to take market share from rival firms worldwide. The German truck maker and engineering company MAN AG is VW's largest single shareholder at 30 percent, and its business too has been good. MAN'S third quarter of 2008 saw profit jump 34 percent, lifted by strong sales of trucks, diesel engines, and turbo machinery. VW is currently spending $1 billion to build a new plant in Chattanooga, Tennessee, for the production of a midsize sedan in 2011 with initial capacity of 150,000 cars annually. VW's plans for 2018 include...
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...Volkswagen Passat was designed in a way that it will stand out and do well in its competition with the Toyota Camry which were also be launched at the same time. Knowing that Camry is the best-selling car in the past 13 years, VW was challenged and thought that they should get out ahead of this launch and win consumers’ interest ahead of the Camry. Therefore, VW came up with their key objectives in achieving their sales goals – To get the consumers talking about the new and redesigned Volkswagen Passat, to exceed the key measures in Nielsen’s post-game study, and to get the consumers’ interest 7-months earlier before it will be on sale. VW came up with the big idea that “The Volkswagen Passat can help you lead a richer life.” One of the reasons for this idea was the fact that car users want something more and beyond normal transportation yet meets their budget, but it is more about the truth that these buyers want to have a car that can help them have a richer life by having the gratification of affording a car for themselves and their families from their hard work – giving them some sort of a status. They chose the 2011 Super Bowl to announce the new Volkswagen Passat and I think that was a very smart thing to do considering that it is the biggest stage in US which will correspond to an enormous number of audiences. They also made an advertisement entitled “The Force” which clearly used one of the product’s features – the keyless remote start. They involved in the story...
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...German car maker has been installing “defeat devices “– software that allows cars to cheat in emission tests, making them appear than they actually are. What is Volkswagen accused of? Volkswagen’s software allowed it to beat the tests in a lab, but when on the road with emissions controls switched off, cars would pump out nitrogen oxide (NOx) at up to 40 times the legal limit. Crucially, the software “knew” when it was being tested, allowing it to switch emissions controls on and off. The Environmental Protection Agency (EPA) found that many VW cars being sold in America had devices in diesel engines that could detect when they were being tested. The EPA’s findings cover 482,000 cars in the US only, including the VW- manufactured Audi A3, and the VW brands Jetta, Beetle, Golf and Passat. Who is to blame? It’s not yet clear who is responsible for fitting the cheating software. Martin Winterkorn, the German company’s chief executive, accepted responsibility when he resigned, but denied any wrongdoing on his part. Prosecutors in Germany have opened a criminal probe into Mr. Winterkorn. Mr. Winterkorn is replaced by Matthias Mueller, the boss Porsche. Where did the incident happen and why did Mr. Winterkorn resign? This scandal has happened in the United States of America. Mr. Winterkorn denied having any knowledge of the emissions cheating when he resigned. He has announced that he has not aware of any wrongdoing on his part. He also said that the process of clarification...
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...Alaa Ghabris September 30, 2015 VW Case Topic: How VW failed. Volkswagen is a renowned German car manufacturer located in Wolfsburg. It is the second largest automaker in the world aimed at providing world class customer service. The issue at hand is how such a large company failed to meet worldwide expectations from its loyal customers. 1) What is the issue? The issue is that Volkswagen was cheating on emission tests by placing devices in the vehicles that could tell when they were being tested and change the performance of the car consequently to produce better results. 2) Why is it an ethical issue? It is an ethical issue because VW is a respectable company and all such companies are expected to stick to an ethical code of conduct (in this case externally enforced rules) and always pertain to the standards of the image it has created. By attempting to cheat the system of emission testing, unethical actions were taken. 3) What are the effects? The effects of this emission testing scandal were spread out to various stakeholder parties. The greatest groups affected within this scandal were government, nature and unions that support the greater good of it, shareholders, as well as customers themselves. The effects are the possibility of penalties and fines given by government per vehicle, the protests of environmental unions against the use of such ‘defeat devices’, disposal of management and other employees for the failure to uphold the interest of shareholder...
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...Passenger Cars 2.1.2 Audi 2.1.3 SEAT 2.1.4 SKODA 2.1.5 Porsche 2.1.6 Bentley 2.1.7 Bugatti, Lamborghini 2.1.8 Ducati 2.1.9 Volkswagen Commercial Vehicles 2.1.10 SCANIA 2.1.11 MAN 2.2 Financial Analysis of Volkswagen 第三章 Case Study of Volkswagen Emission Scandal 3.1 Case Situation 3.2 Cause of Incident 3.3 Consequences for Volkswagen 第四章 Business Analysis of Volkswagen 4.1 SWOT Analysis 4.2 结论（黑体小二） 注释（黑体小二） 参考文献（黑体小二） 附录（黑体小二） 谢辞（黑体小二） Abstract Environmental protection is becoming more and more important throughout the world. So the automobile industry tries to develop vehicles with good and positive emission output. In my thesis paper I will write about the Volkswagen emission scandal which happened this year in September. The Volkswagen Group is one of the biggest automobile manufacturer in the world. However Volkswagen manipulated the emission output through so called defeat devices. Through this fraud Volkswagen lost trust and faith of customers, employees, suppliers, investors, buyers and many other groups. I will try to analyze and explain the reasons why Volkswagen came to this situation. Introduction Volkswagen Group is a German corporation. It manufactures passenger cars, commercial vehicles, motorcycles and engines. It was the largest automobile maker in the world in 2011. The company owns 12 brands, which are Audi, Volkswagen, Bentley,...
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...How should a worldwide auto maker regain trust after brands disaster? A case study on Volkswagen Group Daniel HARMAN 620019565 dh325; Jeffery YIM 620022358 jy28; Ka Ying MAN 640042125 km499; Wing Tim MAN 650052933 wm259; YuPeng Huang 650003422 yh379; Zhihan GUO 650058943 zg234 Outline Emissions scandal of Volkswagen Group and its importance Reasons for comprehending the scandal Analysis of the case Implications for international enterprises Recommendation References Emissions scandal of Volkswagen Group and its significance Emissions scandal of Volkswagen Group ● ● ● Pass emissions tests by cheating Have to recall 11 million of carsestimated cost would be €6.5 billion Share price dropped from €162.40 on Sep 18 to €106 on Sep 22 Volkswagen AG VOW.DE (XETRA) in Euro Source: Reuters (2015) Reasons for comprehending the case Source: Volkswagen (2014) Volkswagen Sustainability 2014 At A Glance, p34 Reasons for comprehending the scandal ● United States is the second largest auto market ● Volkswagen Group is the largest auto maker ● Many international firms face brand crisis and should know how to renounce Analysis of the case Institution based view The leading perspective in international business suggests that ● Firms’ performance is determined by the institutional frameworks to a great extent. Institutional transitions ● Fundamental and comprehensive change introduced to the rules of game ...
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...Ethics & Credibility in Business Communications COM/295 October 5, 2015 Dr. Lodessa S. Washington Ethics & Credibility in Business Communications Volkswagen is the latest car manufacturer to be caught in the act of purposely manipulating emissions tests results in some of their vehicles. Over the years, several other manufacturers including General Motors, Ford and Honda have also been exposed for the same unethical behavior (Biesecker, 2015). In Volkswagen’s case, the long-term impact to their brand, reputation and credibility is further compounded because their cheating was actually uncovered in 2014, but the organization continued to manufacture cars with the faulty software, and intentionally withheld their trickery from consumers who thought they were buying environmentally friendly vehicles. It wasn’t until the scandal became public last month that Volkswagen finally came clean (Plungis and Hall, 2015). In the United States alone, Volkswagen will have to endure both state and federal investigations, as well as the additional scrutiny of congressional hearings, but the greatest cost Volkswagen will have to pay is the long-term impact to their brand, reputation and credibility. Volkswagen is one of the top automobile manufacturers in the world, with worldwide sales reaching 5.04 million vehicles, from January to June of this year, surpassing Toyota who regularly has held the top sales position (Harrison, 2015). The company now finds itself in the...
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...UNIVERSITY OF TECHNOLOGY, SYDNEY FACULTY OF BUSINESS GRADUATE SCHOOL OF BUSINESS SCHOOL OF MANAGEMENT Written Case Analysis Case 8 Netflix versus Blockbuster versus Video-on-Demand Report to: Martin Completed as part of the requirements for Strategic Management (21715) Contents Executive Summary p. 3 Introduction p. 4 Volkswagen AG Pre-1993 p. 4 Issues facing the auto industry and Volkswagen AG in the 1990’s p. 5 Financial performance between 1993 and 2001 p. 6 Labour policies p. 7 Leadership p. 8 Recommendations p. 9 Conclusion p. 9 References p. 10 Appendices Executive Summary With the autocratic management style of Ferdinand Piëch, VW was able to expand and grow during a time when there were increasing cost pressures on automakers world wide. Innovations in the manufacturing process through integration and redesign of the value chain helped VW group reduce set up costs, manufacturing costs and labour costs while significantly reducing development times and costs of new models. Although Piëch was basically a one man band having control of the R & D, Quality, Production and Purchasing departments, his direction has left the incoming CEO with a solid base to further develop and grow the VW group. His vision and drive have placed VW in the position of number one automaker in Europe with market share well ahead of the nearest competitor. He has also globalised...
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