...Running head: AUDIENCE ANALYSIS PAPER Audience Analysis Paper Charnette Randle University of Phoenix Abstract This paper will discuss the how important effective communication is when dealing with diverse group of people. This paper will discuss how an audience analysis must be done to capture the audience attention. This paper will also analyze the audience characteristics, communication channels and various ways to deliver an effective message. Audience Analysis Paper Someone who is efficient at giving presentations may have many reasons for being efficient. It could be that they are very knowledgeable about the information they are presenting or they may be really confident about their ability to speak in front of large crowds. Something else that may add to them being efficient is the knowledge of whom the audience is and how to communicate effectively to different groups of people. Proficient communicators understand the different characteristics of the audience, the diversity in groups, and the appropriate communication channels. In addition, they look for ways to ensure their messages are effective and understood. For starters, the presenter must determine who the audience is that they are presenting to and their different roles of the audience. These roles would incorporate the primary audience, the secondary audience, the auxiliary audience, the gatekeeper, and the watchdog. The primary audience will decide whether to accept your recommendations...
Words: 1219 - Pages: 5
...Audience Analysis Paper COM/285 October 2011 Effective communication is essential, globally throughout the business world today. To be effective, one must master the art of communicating verbally, both internally and externally. Communications can take on several forms in business, including but not limited to e-mails, memos, podcasts, wiki’s and speaking to large audiences. Weather communication is verbal or written; one must know the audience they are addressing in order to get their message across and maintain tone control. When initiating an in person meeting one must first consider the audience in which they are addressing and the material that needs to be addressed. I have been asked to present an in person quarterly sales result meeting in front of a group of managers, employees and customers. In order to successfully present this meeting I first must research the information to be communicated, and then preform an audience analysis to ensure my message is effectively communicated to the audience intended. Stakeholders defined in the business dictionary “is any person, group, or organization that has a direct or indirect stake in an organization because it can affect or be affected by the organization's actions, objectives, and policies”. For the purpose of this report the employees, managers and customers will now be referred to as the stakeholders. When...
Words: 1078 - Pages: 5
...Audience Analysis Paper In the world of business one of the most essential roles is effective communication. During your journey to the top you will have to give presentations, training, and meeting to others. These individuals could include other entry level employees, assistant managers, managers, or even owners of the business. The more you know about the individuals attending the presentation, the better you can prepare the presentation to meet everyone needs and expectations. (Laskowski, 1996) The way you effectively present yourself along with the deliverance of the information will have a direct reflection on your success. In this paper we will talk about characteristics to consider of the audience, the appropriate communication channels, and how to deliver your information effectively. When you consider the characteristics of the audience you look for the personality types, their gender, family background, education, religion, age, and economic status. These characteristics are called demographic characteristics. (Pearson Education, 1995-2010) Psychological profiles of your audience may come to some importance as you shape your message. These characteristics include opinions held by many are beliefs, sense of right or wrong or views of the goodness/badness are values. Inclination to vote is predispositions to behavior, we call attitude. Actions taken are behaviors. They are not often consistent with attitudes, beliefs and values. There are also situational characteristics...
Words: 1150 - Pages: 5
...Audience Analysis Paper Your Name COM/285 Date Abstract Analyzing an audience during a speech requires more skills than being able to communicate well verbally. In this paper different types of communications styles will be reviewed. This includes recognizing the characteristics of the audience, appropriate communication channels, and ensuring that the most effective message comes across. Audience Analysis Paper This paper is intended to show the importance of using communication to conduct meetings such as in a board room filled with stakeholders, managers, salespeople and customers giving information pertaining to the quarterly sales of the company. When delivering the speech there are many dynamics that come into play and the paper will discuss all things to be considered while addressing the audience (joseph, 2011) Characteristics of the audience In a global market there are many things to take into consideration while preparing for a speech. The obvious consideration would have to be demographics and all of the inner components of the area including ethnicity, race, and cultural origins. Working in a global market place may mean the meeting being conducting could quite possibly be seen half a world away so the proper acknowledgment of the characteristics of the audience is key. To properly deliver the speech to an attentive audience requires one to address the age, gender, and education, religious...
Words: 1101 - Pages: 5
...Audience Analysis Paper Abstract This paper will discuss how important effective communication is when dealing with diverse groups of people. This paper will discuss how an audience analysis must be done to capture the audiences’ attention. This paper will also analyze the audience characteristics, communication channels and various ways to deliver an effective message. Audience Analysis Paper Someone who is efficient at giving presentations may have many reasons for being efficient. It could be that they are very knowledgeable about the information they are presenting or they may be really confident about their ability to speak in front of large crowds. Something else that may add to them being efficient is the knowledge of whom the audience is and how to communicate effectively to different groups of people. Proficient communicators understand the different characteristics of the audience, the diversity in groups, and the appropriate communication channels. In addition, they look for ways to ensure their messages are effective and understood. For starters, the presenter must determine who the audience is that they are presenting to and their different roles of the audience. These roles would incorporate the primary audience, the secondary audience, the auxiliary audience, the gatekeeper, and the watchdog. The primary audience will decide whether to accept your recommendations or will act on the basis of your message. It is very necessary to reach your primary...
Words: 1208 - Pages: 5
...Audience Analysis Paper An audience analysis is a very important first step to successfully preparing for a presentation. Analyzing an audience to present to a group of stakeholders can be quite a tedious task, and the difficulty lies in anticipating responses and needs. Stakeholders are a very diverse group ranging from management to customers, so making sure to prepare the presentation in a way that each subgroup can understand is the critical aspect of performing and communicating successfully. This paper explains the necessary steps to complete an audience analysis. Focusing on presenting quarterly sales information to managers, salespeople, and customers, all preparations are discussed to ensure proper communication that can be understood by everyone in the audience. To begin an audience analysis, it is necessary to determine what characteristics of the audience must be considered. In this case, it is especially important to first identify the primary differences between the subgroups of the stakeholders. Managers, salespeople, and customers will be present, and all have varying needs that will be expected in the presentation of the quarterly sales information. According to Locker and Kienzler (2008), the primary audience usually acts on the information presented and secondary audiences will ultimately be the implementers of ideas stemming from the presentation. In the stakeholder group who will be present at the meeting, the managers are the primary audience and the...
Words: 1121 - Pages: 5
...Audience Analysis Paper Ivan Justiniano COM285 Prof. Lourdes Lebrón-Bayrón, MS, CDC® Audience Analysis When addressing an audience while giving a report, a class, a conference or any kind of speech, one must take into consideration what type of person or persons are being addressed and which type of information is or should be given. Different audiences require different deliveries and different types of information. Taking into account the requirements of this essay, we will focus on the three types of audiences and one type of information. Our scenario revolves around a quarterly sales report given to managers, salespersons and customers. The managers are an audience that pretty much needs to know everything about sales, to include actual sales and projections, sales quotas and salespersons performance and shortcomings. They should also have knowledge of salespersons productivity reports. In addition managers should have information regarding products, prices, special sales and the results and performance of each. The managers are responsible for the quality of the sales staff, and some of the information given in the Quarterly Sales Report could be deemed as confidential and only for the eyes of the management team. As far as salespersons is concerned, they should only have information about new products, changes in pricing and descriptions of old products, what is being sold, prices and special sales offers and, if provided, information and demographics regarding...
Words: 979 - Pages: 4
...Running head: AUDIENCE ANALYSIS PAPER Audience Analysis Paper Adrian Perez Business Communication Kelly Parker Audience Analysis Paper In any organization or business, different types of meeting will take place with the organization which will involve different situations. It is critical to prepare for a business meeting especially when it involves stakeholders, your managers, salespeople, and customers. The main key to a successful meeting regardless of what is being presented is communication. How will the message be received? What type of audience will be attending? Is the message effective? All these points are important when preparing for a business meeting. There are different characteristics of the audience to consider when preparing for a meeting. When getting ready for the meeting, identify what kind of audience will attend. There are five different types of audiences to consider. One of them is the gatekeeper, which can stop the message and will not be received by other audiences. The primary audience decides if message will be accepted. The secondary audience can maybe implement ideas after they have been approved. The auxiliary audience will not interact with the message. Last but not least, the watchdog audience has political, social, or economic power, which can base future actions on the message. All these types of audiences are going to influence the message coming across. There are two important...
Words: 854 - Pages: 4
...Effective communication is vital in any business position. For sales people, communication is even more imperative because of their interaction with customers and employees. In this paper I will discuss the distinctiveness of an audience that would be required if I was presenting a quarterly sales information meeting to a group of stakeholders, which would also include the managers, sales people and its customers. I will also be discussing the communication channels that would be most suitable for specific meetings and some concerns that I may need to keep in mind because of the diversity of the audience attending the meeting. When preparing a presentation of quarterly sales information you will want to discuss different topics, particularly pertaining to the corresponding audiences. Face-to-face presentations are common in sales and usually involve speaking to a large group of individuals. For instance, a face-to-face presentation might include showing graphs, spreadsheets and/or a PowerPoint presentation to the group of people from the company that has investments within the company. One consideration that you should consider most important with this channel of communication is that it allows the salesperson conducting the presentation to adapt to the audiences needs. If the meeting is being held for the stakeholders of the company, the presentation would be held differently than if the information or products were being presented to the managers, salespeople or even the...
Words: 1168 - Pages: 5
...Audience Analysis Paper Angela Clark Com 285 Stephen Johnson Audience Analysis Paper In order for any company to be successful knowing how to communicate successfully will help convey the message that is trying to be sent. Clark Incorporated has called a quarterly sales meeting so that quarterly sales could be discussed. In attendance will be stakeholders, which will include managers, sales people and customers. This audience will be presented sales figures from the past, present and hopes for future sales increases and how we plan to increase sales and customer count by the next quarterly sales meeting. Some of the characteristics of the audience that I have to consider if this is going to be a successful meeting is that specific tasks needs to be assigned. Dead lines need to be clear and meetings need to be scheduled often. Listening to each other and reacting to emotions and words, finding ways to use all team members in ways to make sure that everyone feels a part of what is going on. When it comes time for a decision the decision will be made by the team as a whole and not by one individual person. Every member present must listen to any criticism and try to make improvements as needed and if a conflict arises than that conflict must be dealt with directly and as soon as possible. Some other factors may also include the various ages of audience members and the language of the audience. The definition of communication channel is the medium through...
Words: 956 - Pages: 4
...Audience Analysis Paper Week 2 LaKeeta Seals University of Phoenix Anita White - Instructor January 27, 2011 Audience Analysis To present quarterly sales information has to be substantial to an audience that is persuaded to a group that need to be interested in what is presented. The group of people is the stakeholders who are the managers, salespeople, and customers. The audience analysis is various groups of people who is convinced with interesting messages that will connect to what is being said from the presenter. The different characteristic of the audience is described along with which communication channels that is appropriate for the audience. A diverse audience also has to have some considerations and how to ensure that the message is effective to the people. It is a variety of different people who would listen in any particular meeting or conversation. This is called the audience. The audience has all kinds of characteristics to consider in the business world. The first option is a message that is presented to what kind of audience. The message is delivered to stakeholders, managers, salespeople, and customers. Each audience has different levels of messages in different situations. Managers and customers will have different characteristics when presenting a message to them. The characteristics of the audience are the primary audience and the secondary audience. The primary audience is the group of individuals who will decide rather or not to accept the...
Words: 903 - Pages: 4
...Understanding and analysing one's audience is one of the most important elements of effective communication. The process of gathering information about the people in one’s audience is known as audience analysis. It relies on acquiring information about the overall make-up of your potential audience. Such demographic and psychographic factors as the approximate age, likely gender composition, attitudinal bias or prejudices relating to cultural or religious beliefs; level of education; motivation for listening and prior knowledge of the audience on the topic will all influence the way you compose your communication. Audience analysis can help one gain valuable insight about his/ her readers, which can help to choose and develop a relevant, meaningful topic. It can be used to tailor messages to a specific audience with the appropriate content, language and method of delivery to ensure effective communiation. Audience analysis can be used to help one focus their content for a specific audience and...
Words: 625 - Pages: 3
...must consider the characteristics of the audience: age, gender, ethnicity, race, and cultural background, education, religious and political affiliations, economic status, sexual orientation, family background and group membership. Being aware of the audience, their characteristics, attitudes, interests and beliefs guide each step of the speech preparation process. Using these categories a speaker can sometimes predict the interests of audiences with certain characteristics. One student looked around her class of 23 males and 2 females and decided to give a definition speech on the word “bikini.” With a skimpy little model of a bikini as a visual aid, she had rapt attention from her mostly male audience throughout the speech. But on another occasion a county extension agent invited to speak to a group of homemakers picked the topic “Alternate Uses of the Coffeemaker.” Unfortunately this was a group of non-coffee drinkers. No one in the room owned a coffeemaker. So this demonstration fell flat on its face. A demographic analysis of your audience can be a useful guide, but it is not a foolproof method. While looking for similarities and common interests, you must always be aware of the rich diversity that some audiences exhibit. Audiences are still made up of individuals with unique characteristics and interests. Another component of audience analysis consists of the psychological dimensions of the audience. A psychological audience analysis looks at: • Knowledge • Interests...
Words: 550 - Pages: 3
...Audience Analysis Paper Audience Analysis Paper When confronted with presenting a quarterly sales meeting to stakeholders, including managers, salespeople, and customer the person would design communication with the audience in mind. Speakers must consider the characteristics of the audience, and explain the appropriate communication channels, also keep in mind the diverse audience presenting the information to. The speaker needs to ensure the message is successful. An effective communication strategy is always identifying different groups of people with whom you will need to communicate. The audience may need to be dealt with an approached differently. Manager’s knowledge of the subject matter is extremely high. Managers may need to know the effects on customers and profit numbers they are seeking. Salespeople’s experience on the subject matter is also excessive. Salespeople will want the details of the sales information so they will not speculate if sales enhanced. Customers will vary in age, occupation, income, and interests. However, customers are going to apprehensive with how product or service in the sales report is doing on the market. Stakeholders take interest in information on the quarterly sales chart, because it indentifies the increase or decrease in the company’s production. Many different types of communication channels can be used however face -to-face or in-person is considered extremely rich. Face-to-face and in- person meetings are considered...
Words: 746 - Pages: 3
...The first component of the AIM process is analyzing your audience needs, values, priorities, and how they are influenced. The second component is developing ideas which you need to collect all the possible facts. The third component is structuring the message to where you have a clear understanding of the facts you have presented (Cardon, 2013). Audience Analysis Business leaders are to think about their audience needs when it comes to conveying a message. And how the audience receives the message that is being delivered. The goal is to make sure that the audience has all the information they need to process and understand the message (Dunn,2015, p.31). In the workplace knowing how to analyze your audience is a good factor to have if you...
Words: 354 - Pages: 2
