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Australia Beverage Ltd

In: Business and Management

Submitted By Veralee
Words 1339
Pages 6
Australia Beverage Ltd (ABL)

1. What type of organisation is ABL? o ABL was established in the 1938’s. The company is now a publicly listed entity, having been listed since 1996 on the ASX. o Tow Dwyer (TD) is the MD who joined in 2008. During that time, the company was experiencing low shareholder confidence and low growth of its traditional area which is carbonated soft drinks (CSD). TD was able to relief the company with successfully strategic planning and now ABL became the second largest non-alcoholic beverage manufacturer in Australia.

2. What industry, product segments/markets does ABL operate in? o ABL is in the Australia non-alcoholic beverage industry. ABL is the second largest non-alcohol beverage manufacturer in Australia and is not far behind the industry leader, Butlers Corporation. Their core activities is producing a diverse range of non-alcoholic beverages from carbonated soft drinks (CSD), milk drinks, fruit drinks, sports drinks, ready-to-drink tea/coffee and energy drink as well as snack food products. o Unlike other competitors, ABL is currently not in bottled water industry but the company see an opportunity in going into producing bottled water to offer a wide range of products in order to move from the second largest non-alcoholic beverage manufacturer to the largest non-alcoholic beverage manufacturer. The bottled water industry consists of two segments which is still water and sparkling water. Further, a recommendation is required by TD whether the ABL should enter the bottled water industry by establishing its own operation or by targeting an existing competitor for acquisition.

3. What have been the key issues affecting historical industry growth of the bottled water industry? What was their impact?

Using the remote environment analysis model, these historical growth rates to date have been affected by the

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