...Intro • ABL, in 2011 largest supplier of non-alcholic beverages • Manufactures soft drinks, fruit drinks and milk based drinks • 2008 CSDs growth stagnating and shareholder confidence in the company was wanning • MD Tom Dwyer sought to reduce reliance on CSDs by investing in product development of the other NAB and diversified into the Australian snack food market, complementary food product to NAB B The Aust bottled water manufacturing industry • 2011 fastest growing NAB • Growth stage, increase in per capita consumption • Consumers have become health conscious and change their preference from CSDs to healthier beverages such as water 1. Demand and consumption trends • Total NAB revenue in Aust was over 10b in 2011 • Aust consumed 963 litres of bottled water in 2011 • However it is lower as compared to other similar markets have higher rate of consumption, hence potential for growth • Increasing awareness of the obesity problem in Aust and established focus toward health and wellbeing is ensuring strong future growth for healthy beverages • Introduction of sugar-free or diet CSDs not appealing to older Australians • Bottled water advantages: small sized plastic bottles easier to carry, resealable and has become a fashion accessory. 2. Industry segmentation 2 types still and sparkling water • Still water • 76% consumption, consumed for hydration and thirst satisfaction • Fat free, calorie free thirst quencher • Consumers not satisfied with tap water •...
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...Australian Beverages Limited A. A brief introduction of ABL Australian Beverages Limited (ABL) commenced soft drink manufacturing in 1937. During the 1970s and 1980s, the company expanded its beverage portfolio by entering into other non-alcoholic beverage categories, such as fruit and milk-based drinks. Entry into the snack food market was recently undertaken in response to declining consumption of carbonated soft drinks (CSDs), the company’s traditional area of business strength. This move also enabled ABL to leverage its strong distribution capabilities to supermarkets, convenience stores and hospitality channels by adding such complementary food products to non-alcoholic beverages. Nevertheless, CSDs still accounted for 90 per cent of company revenue in 2004. Tom Dwyer, the current managing director, has been with the company since 2005. He joined the company at a time when CSD growth was stagnating and shareholder confidence in the company was waning. In order to restore shareholder confidence, Dwyer established a strategic planning team within the company to assess the current product portfolio and identify organic and acquisition growth opportunities. Having finalized the integration of a snack food business acquisition just over 12 months ago, Dwyer is now aware that he needs to identify further growth options given predicted continuing decline in the CSD market. In January 2010 he asked the strategic planning team to undertake a detailed review of ...
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...Australian Beverages Ltd 1. Identify the industry, product segments and value chain Industry – Australian bottled water manufacturing industry Product segments includes stilled water and sparkling water Value chain – (upstream) Access to water supply > Manufacturing > Packaging > Distribution > Retailers > Consumers (downstream) 2. Current life cycle position of the industry Australian bottled water manufacturing industry is at the growth stage of its life cycle. It is evolved out of the soft drink manufacturing industry during the 1990s, hence considered a relatively new industry. It is the fastest growing category in the non-alcoholic beverage market in Aus in 2011. Growth is demonstrated that despite from a relatively low base compared to other more established beverages, it shows increase per capita consumption. This is shown in Table 1 that bottled water growth from 2001 to 2011, increasing significantly from 6.4% in 2001 to 13.3% in 2011 (i.e. a 107.8% increase over the period). It is also projected to increase by 30.8% from 2011 to 2016. Despite having Energy drink, ready to drink tea/coffee, sports drinks and milk drinks are also experiencing growth; however bottled water has the largest market share of all the other growing non-alcoholic beverages. A recent report by Global Earth Policy Institute shows that global consumption water rose 56.8% to 164 billion litres from 2007 to 2011. Australians consumed 963 million...
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...Understanding the external environment (Industry attractiveness) 1. Identify the industry, product segments and value chain. The industry is the Australian Non-alcoholic beverage industry. Currently, Australian Beverages Ltd is the second largest competitor behind Butlers Corporation. Industry consolidation has been occurring but is not expected to continue in the future due to the relatively high market shares held by major competitors. Core operations cover processing and bottling (not retailing). Product segments include CSD (in decline stage), Diet CSD, Fruit Drinks, Milk Drinks, Energy Drinks, Sports Drinks, and Ready to drink coffee/tea. Entry into the snack food market was recently undertaken. 2. What is the current life cycle position of the industry? The Australian Non-Alcoholic Beverage Industry is at the mature stage of its life cycle. Whereas, the bottled water manufacturing industry is currently in growth stage. Major segments of the bottled water industry are still water and sparkling water. 3. What have been the key issues affecting historical and future industry growth? What was their impact or their likely impact and the overall assessment of the industry’s future growth? Key Issues influencing growth, using PESTEL Model (Analysis of industry as a whole including bottled water industry. Trends in broad industry also impact the bottled water industry) FACTOR ISSUE Historical / Future NATURE OF IMPACT (+ / = / -) Politics Import Tariffs – only affects...
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...CASE STUDY 2 : PACIFIC BRANDS : Re Building Brands Module 3: Internal Environment Pacific Brands Limited (Pacific Brands) is an Australia based provider of everyday essential brands. The company manufactures, sources, markets and distributes underwear, hosiery, socks, intimate apparel, workwear, corporate uniforms, bed linen, quilts, pillows, mattresses, foams, footwear, carpet underlay, fashion apparel, and sporting apparel and goods markets. Business Strategy Pre-2009 The company was established with private equity funding and corporate strategy, which was aligned, was to achieve growth by a continuous introduction of new brand with the manufacturing base in Australia. The company was host to over 900 labels, 350 brands and had about 8000 staff. Consequences: $ 800mn debt and market cap. down to $100mn. Due to the globalization the local manufacturing base became redundant. It was far too complex a strategy with the kind of existing capabilities of the company. Pacific Brands was yet another large company that went on a spending spree at the top of the market when debt was cheap. Operationally, Pacific Brands has also demonstrated some peculiar strategies. It was strange that it had retained any manufacturing in Australia as most in this industry decided years ago the economics of producing such goods here did not stack up. Post -2009- major restructuring plan. - Shifted Mfg base to China – to offset high local mfg costs. - Reduced/streamlined...
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...Australian Beverages Ltd Facts: a) Started business since 1937 b) In 2013, the company was the second largest supplier of non-alcoholic beverages. c) Due to declining consumption of CSDs, ABL focus on growing new products and entering new non-alcoholic beverages categories. d) Integration of a snack food business over 12 months ago, this latest acquisition enables AML to leverage its strong distribution capabilities to supermarkets, convenience stores and hospitality channels. e) In 2013, CSDs accounted 68% of company revenue. f) Listing in ASX in 1996 g) Moved into Non-CSD’s in 1984 starting with fruit drinks (acquisition of fruit juice manufacturer in VIC) h) Entered milk market in 1990 (acquisition of manufacturing facilities from a dairy co-operative) i) Strategy: To satisfy Australia’s thirst by being a manufacturer of non-alcoholic beverages for every occasion in every location. Aim: ABL intends to further reduce dependence on CSD’s by 2017 and increase market share of non-CSD so that CSDs will represent less than 40% of company revenue as part of its multi-beverage strategy. Facts - Water manufacturing a) The Australian bottled water manufacturing industry is currently in the growth stage. b) A recent report by the Global Earth Policy Institute concluded that global consumption of bottled water rose 56.8% to 164 billion litres from 2009 to 2013. c) Many old Australian are not switching to sugar-free versions but...
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...1 执行总结 ................................................................................. 4 1.1 1.2 1.3 1.4 1.5 1.6 项目背景 ....................................................................................................... 4 项目分析 ....................................................................................................... 4 公司与战略 ................................................................................................... 5 市场分析 ....................................................................................................... 5 营销策略 ....................................................................................................... 6 投资与财务分析 ........................................................................................... 6 2 背景分析 ................................................................................. 7 2.1 2.2 2.3 2.4 二恶英毒性 ................................................................................................... 7 二恶英危机 ................................................................................................... 7 二恶英检测的强制性 ................................................................................... 9 现有二恶英检测：检测难、检测贵、耗时长 ......................................... 10 3 项目分析 ............................................................................... 11 3.1 3.2 3.3 3.4 3.5 3.6 3.7 3.8 产品简介 ..................................................................................................... 11 核心技术 ....
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...A. The Implications for corporate governance and financial institutions In Enron’s case, we may see that the principle weakness of corporate governance today is the excessive concentration of power in the hands of top management. Enron involve allegations of massive accounting fraud and huge losses in shareholder value. In May 2002, the Business Roundtable released its Principles of Corporate Governance. This is a set of principles intended to assist corporate management and boards of directors in their individual efforts to implement corporate governance best practices. 1) Role of CEO - i) The CEO, with senior management, operates the corporation on a daily basis. In addition to having the requisite skills and experience, the CEO should be a person of integrity who takes responsibility for the corporation adhering to the highest ethical standards. ii) CEO certification. CEO has to assess the adequacy of the procedures and the diligence of carrying out the procedures for verifying the accuracy and completeness of information provides to investors. 2) Role of board of directors – i) Effective directors are monitors the business operations. The board’s most important function is the selection, compensation and evaluation of a well-qualified and ethical CEO. ii) The non-management members of the board, under the oversight of a committee made up of independent directors, should annually review the performance of the CEO and participate with the...
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...Summary Leigh Dayton argues about the risk of using cannabis in her article “Dope Head” which was published in The Weekend Australia on November 5-6, 2005. She states that cannabis leads to an increased risk of mental health problems and provides some research and evidence to proof her points of view. First, the author supports her argument by referring two academic experts’ opinions to blame cannabis. Second, the author outlines some research findings which support more evidence and concludes that regular cannabis use may increase risks of psychosis. Moreover, she states out another finding that cannabis can be used to relieve distress. Third, the author notes that young brains have higher potential being damaged from cannabis and the age at which people start to use cannabis is decreasing. According to a professional journal provides by the author, the cannabis is stronger than before. Next, the author demonstrates the reason why young brains are particularly at risk. She states that is because adolescent brains are still growing and they are subject to extensive internal change. Also, she refers an expert’s research to support that reason. At the end, she outlines more findings that drug and alcohol use affects growing brains, especially parts of the brain at the front of the skull are particularly affected. Further, the author states some possible reasons that why dope smoking may impair the formation of healthy wiring in brain. Last, the author gives...
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...Australia - a Land for Men 2 3. Women in Australia 2 3.1 The “Bush-Woman“ in “The Drover‘s Wife“ 2 3.2 The role of Australian Women 2 3.3 Australian Feminism 2 4.Conclusion 2 5.Bibliography 3 6. Declaration of Authenticity 1. Introduction “[...] she fought a bad bullock that besieged the house for a day“ (Lawson 6). This would probably be a challenge for a man not for a woman. But in Henry Lawson‘s point of view this and fighting snakes and diseases are things women in the Australian bush are capable of doing as presented in The Drover‘s Wife. Henry Lawson (1867-1922) is the finest author and poet in Australia's colonial period and had a big focus on the Australian bush and life. He is famous for his works such as The Drover‘s Wife which got first published 1892 in The Bulletin - an Australian magazine of great importance. In his short story The Drover‘s Wife Lawson presents a mother with her children in a dangerous living situation in the Australian bush, “Lawson‘s story created the archetype of the pioneer bush-woman, a heroic mother left on her own by the drover husband, resigned to her fate, battling against the elements and winning“ (Carrera-Suarez, 140). Lawson, who lived in the Australian-Bush himself is able to judge which attributes are important to survive in it and so created the image of the drover‘s wife. His view of women...
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...these three issues is because there will be a large loss of market share if readers, or may better say customers, in the society change the opinions about underlying values and beliefs of News Limited and loss confidence of their future behavior; the change of laws may limit its expansion; and the unethical employment may lead to social issue in the long term. The phone-hacking scandal of one of the News Corporation subsidiaries- News of the World reflects the whole entire business. One of Murdoch’s former top executive said Murdoch invented and established this culture in the newsroom, where you do whatever it takes to get the story, take no prisoners, destroy the competition, and the end will justify the means. As being Australian arm of News Corporation, News Limited tends to be suspected that they share the same underlying value and belief as all the other subsidiaries of Murdoch’s media empire, which drives them to behave similarly. Professor Rolph, from faculty of Law at University of Sydney, said even though there is no evidence that this conduct has occurred in Australia, what mostly like to occur is an enforceable act to privacy as a result. People will defend the news that is sourced unethically. However, the Former chairman and CEO of News Ltd, John Hartigan said, the culture in News Limited is so different from that in UK. People refer a lot of the media as “red tops’ in the UK. They are very aggressive newspaper; they are very sensational,...
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... 1. Introduction Captain Arthur Phillip brought grape vines from Brazil and the Cape of Good Hope to Australia when his fleet arrived in Botany Bay, located in Sydney, in 1788, according to Wine Australian which is one department of Australian government. Since that Australia had made a history of producing and exporting wine. In 1854, a barrel of fortified wine was exported to London, which is the first reported Australian wine export (Wine Australia, 2012). Subsequently, Australian exports in wine have boosted at an extraordinary rate especially in recent years, reaching the record level in 2007. Today, Wine Australian also point out that Australia is the fourth largest wine exporter in the world, constituting about 4% of total world wine production, and export over 800 million liters to international wine market and as a result, it produces a contribution of around A$3 billion per year to Australian economy. Australian wine exports to more than 100 countries; mainly two biggest markets are United Kingdom and United State. Besides, there are other significant markets, such as Canada, New Zealand, Ireland, Japan, Singapore and India. Simultaneously, domestic consumers also have an enormous demand to Australian wine, consumed by about 500 million liters per annum. Hence, Australian wine brand value and reputation, namely “New World” wine, are also spreading around the world, constituting large percentage of market shares which previously owned by “Old...
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...million cases in 2001. The company's core brands, including Wynns, accounted for nearly 14 million cases. The United States represents a primary market for Southcorp, absorbing more than five million cases, while Europe accounts for nearly 7.5 million cases of Southcorp-produced wine. The company also owns small winery operations in the United States, where it has formed a joint venture partnership with Robert Mondavi, and in France, where it holds the James Herrick brand. Originally a beer brewer turned diversified conglomerate--the company's former holdings included a large water heater business--Southcorp has transformed itself into a focused wine group, completing the divestment of its water heater operations in 2002. Listed on the Australian stock exchange, Southcorp posted total group sales of A$2.82 billion (US$1.59 billion) in 2002. On 13 January 2005, Foster’s Group Limited announced the purchase of an 18.8% interest in Southcorp Limited from Southcorp’s largest shareholder, Reline Investments Pty Ltd, the Oatley family’s investment vehicle, for AU$4.17 per share in cash, valuing the stake at AU$584...
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...1. Threat of New Entrants: Medium - Coca-Cola is considered not only a beverage company but also a brand, so they own a significant market share providing Coca-Cola the ability to earn economy of scale that help maintain their total costs at a minimum level, which will create a quite difficult barrier for new beverages to enter the market. - As Coca-Cola has been founded and developed for a very long time, and now their products are considered to be one of the most famous and popular beverages around the world. With a huge number of Coca-Cola loyal customers who are not very likely to try a new brand, it will make things very hard for new businesses to enter the market. - As the prices of products are quite similar, the entrant of new competitors coming into the beverage industry are relatively easy because there is no consumer switching cost, consumers will not have to bear any additional cost when they switch to a new products, which will level the playing field and bring worries to Coca-Cola. 2. Threats of Substitute Products: High - As the prices of beverage products from different companies are at the same level so with the same amount of money customers pay for a Coca-Cola drink, they will have numerous other choices such as: Pepsi, Mountain Dew, 7Up, Dr. Pepper, or other types of drinks like Starbucks, Dunkin’ Donuts, etc. With various kinds of drinks, soda, juice products in the beverage market that taste almost nearly the same to each other, it would be very...
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... Lemonade Stand: Part 2 The company, John’s Lemons, is a lemonade stand engaged in the beverages business. Specifically, the company’s products are lemonades made up of lemon, sugar, water, and ice. Lemonades are popular drinks during the summer as it helps quench thirst because of the hot weather. Considering the low initial cost of putting up a lemonade business, there is substantial competition making it a highly competitive venture with a soaring market demand. Because of the tough competition, John’s Lemons formulated a plan that positions its products for success. As a result, this report outlines the company’s branding strategy, identification of possible new locations, promotional plans, and employee training opportunities. Branding Strategy For the purposes of creating a branding strategy for John’s Lemons, the remaining aspects of the marketing mix, namely, Product, Place, and Promotion, will be used. This will be done after identifying and dividing the market into various segments where customers will be grouped according to characteristics, needs, and behaviors. Product John’s Lemons will primarily offer lemonade to its customers. It is moderate in size and will be priced competitively. It will be known for its healthy, natural, flavorful, and well-known taste. The main objective is to create the image of a light and satisfying thirst quencher, a beverage that is not only appropriate and appreciated during the summer months, but rather, the whole...
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