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Australian Food and Grocery Council Sustainability Commitment Case Study

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Australian Food and Grocery Council SUSTAINABILITY COMMITMENT CASE STUDY

COCA COLA AMATIL – PACKAGING & RECYCLING
Coca-Cola Amatil (CCA) is one of Australia's largest premium branded beverage and food companies. CCA is committed to conduct business in ways that protect and preserve the environment and to integrate principles of environmental stewardship and sustainable development into business decisions and processes. In 2011, CCA continued the $450 million Group-wide rollout of 'blowfill', or PET bottle selfmanufacture technology, with three additional lines commissioned in Australia. „Blowfill‟ has enabled CCA to design new lightweight primary and secondary packaging, PET bottles, and has enabled the saving of thousands of tonnes of raw materials. CCA‟s Mount Franklin Easy-Crush Bottle went into the market in 2011as the lightest weight Australian-produced 600mL water bottle made with 35 percent less PET plastic and a carbon footprint that is 27% less than the previous Mount Franklin bottle. The Mount Franklin Easy-Crush Bottle is 100 per cent recyclable and easily crushed when empty, making it easier to be recycled. This innovation was awarded Gold in the Australian Packaging Covenant Sustainability Award category of the 2011 Australian Packaging Design Awards. 'Blowfill' technology, along with CCA‟s investment in technology to manufacture the PET preforms and caps used in bottle manufacture, has enabled the company to lightweight its entire small carbonated soft drink PET plastic bottle range, making them the lightest bottles in the global Coca-Cola system. When the rollout of the “blowfill” technology across the Group is completed in 2015, it is estimated that more than 9,000 tonnes of PET resin a year will be saved. CCA has also contributed to major recycling initiatives with customers, including Westfield and Hoyts. Other efficient recycling achievements include: - Sustained investment in public place recycling infrastructure through the Packaging Stewardship Forum (PSF) which contributed to the installation of more than 5,000 new recycling bins and the provision of free signage support to 38 councils and communities across Australia to educate the community on litter reduction and recycling. - The continued roll-out the Coca-Cola Customer Recycling Program with in excess of 450 Coca-Cola branded wheelie bins rolled out across the country. - The Coke System's ongoing funding of Coca-Cola Foundation Community Recycling Grants to Keep Australia Beautiful which, in turn, offers financial assistance to local communities wishing to improve beverage container recycling.
The AFGC Sustainability Commitment is a ten year industry-wide strategy which sets targets to improve efficiency across water, waste, energy, emissions, packaging, social and sourcing. For more information contact afgc@afgc.org.au

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