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Australian International of Kenyan Descent

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Ummu Hani | [Course Title] | [Date]
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PART 1: BACKGROUND
One World Language Center (the real name has been changed to provide anonymity) has been in operation since February 2013. Situated in the heart of Kuala Lumpur, it provides English language training for non-native speakers. The focus of their business is almost exclusively for international students. As part of its service, the center also manages the applications for VISA for the students, whose needs ranges from a month’s to a year’s stay.
As a part of its marketing strategy, the center is located centrally at a prime location; its course syllabus and content is provided by the renowned Headway; it employs only native-speaking teaching staff; and its price is the most competitive amongst all similar language centers.
Currently the center has over a hundred students but intends to expand its capacity further to 300 as it is has just acquired and renovating more office space in the same building. members of the organization | | | No. | Designation | Description | 1 | Owner | * Australian international of Kenyan descent * Multiple international businesses, including currency exchange, properties and retail markets * Responsible for recruitment of all employees, administrative and teachers * Solely responsible for salary scale of employees, and budget preparation | 2 | General Manager | * Djibouti international * Recently promoted from an operations manager, now doing the work of both the GM and the OM * Manages 3 marketing staff, an accountant and 2 clerical staff, as well as the teaching staff * Manages the student VISAs with external agent | 3 | Marketing | * Young, attractive international women * Multiple spoken languages * Directly responsible for sales,

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