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Authentic Assessment

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Submitted By jurquhart
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Alan Mulally 1

Running head: Alan Mulally

“Alan Mulally, CEO Ford Motor Company ”

Jacqueline J. Urquhart

Instructor: Brenda B. Adams

Leadership and Organizational Behavior-Bus 520

02/09/ 2011

STRAYER University

Alan Mulally 2

Abstract

Amid plummeting auto sales multi billion dollar loses, Ford, the once epitome of efficiency in auto manufacturing, was relegated to mediocrity by 2006. It became evident that an insider could no longer fix Ford and that an outsider was needed. Alan Mulally, the former CEO of Boeing Co.’s commercial airlines was hired as CEO in September of 2006. I will discuss the role of leadership and how it can impact organizational performances. Additionally, I’ll discuss how Mulally’s leadership style at Ford and Iwill provide examples of how his actions fit this style. Also I will discuss how goal setting helped Ford improve it’s performance. Additionally, I will assess Mulally on each element in communication openness including message transmission, trust, agenda’s and goals. Finally, I will evaluate the effectiveness of Mulally’s leadership style and recommend whether he should continue this style or, or use a different style.

Alan Mulally 3

The role of leadership is to ensure ideas and values are developed; more importantly, living by values that support those ideas and that vision, influencing others to embrace them in their own behavior, and

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