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Automobile Analysis

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Submitted By kevin2929
Words 469
Pages 2
Social:
Brand image plays an important role in the decision of the customers in choosing the auto car brands they will buy. It can be seen on the effort of different Japanese companies towards activities and tools to improve qualities, particularly Six Sigma. Furthermore, going back to the issue of global financial crisis, it has a great impact on the social and behavioral aspect of the customers. Because there are a huge number of people who loses their job and other financial sources, they tend to save or use it in more important things.
On the other hand, motor cars are also connected with the health aspect. As of now, there are different health organization that are motivating people to walk as a perfect form of exercise, thus making sure that people are physically active. This is further affected by the improving public transportation facilities in different countries, including those developing countries. On the other hand, people are becoming aware of the negative impact of energy consumption in our environment, particularly regarding the popular issue of global warming. People are focusing on things that will help them to save the environment, thus the emergence of hybrid cars is becoming popular. Furthermore, seeking gas relief, Americans are turning to hybrid cars, which is combination of traditional internal combustion engines with electric ones. It also helps to lessen heavy traffic pressure and decrease bloated pollution levels (Singleton, 2004).

techonological:
The automotive industry is focusing on research funding in order to give emphasis on innovation which enables them to maintain their competitive advantage. Aside from that, it is being affected by the maturity of the technologies that are being applied. This is important because technology is evolving in just one blink of an eye. The internet can help both the internal and external

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