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Automotive Industry in Malaysia

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Submitted By Bhavick
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Overview of the Automotive Industry
Malaysia automotive industry established on early 1960s. In the early 1960s, the development of automotive industry had become the attention from Malaysian government to build up the industrial base, at the same time to decrease dependency on the agricultural sector. Nowadays, automotive industry had become one of main income for Malaysia. The large demands from the resident of Malaysia make the automotive industry develop smoothly and rapidly, and well known as the biggest automotive customer market in South –East Asia. From the MAA 2012 report the total average sales of commercial car are 52,300 units every month (Kenanga research, 2013). There are 77 issues about manufacturing licenses by the Malaysia government but only have 35 manufacturers in operation at the year of 2012. In addition, almost 18 main well known car manufacturer in Malaysia market there are Proton and Perodua subsidise the most sales in the market and followed by Toyota, Honda and Nissan.
Risk of Entry by Potential Competitors.
In a country that is well developed such as Malaysia, we have competition from public transport companies. These include the KTM and several bus companies such as City Liner. When we look at risk of entry, it should be clear that a high risk of entry by potential competitors’ leads to an alteration of the profitability of the existing companies in the industry, simply because the more companies that enter, the smaller the market share of established companies. There are four main barriers to entry including, economies of scale, brand loyalty, absolute cost advantages and government regulation. In Malaysian automotive industry, we shall take a look at each factor separately.
There is no doubt that Proton’s Persona and Perodua’s Myvi model cars made a huge impact in the industry. Because of mass production, such as Proton claims that

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