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Avon’s Foreign Markets

One of the world’s largest direct-selling companies is, Avon, and it is available to women in over 100 countries (Avon Markets, 2014). There are five types of marketing orientations; production, sales, customer, strategic marketing and social marketing. Production, internationally for Avon is managed by its country managers, who decide what products to sell in their markets (Daniels, Radebaugh & Sullivan, 2011, p. 622). Avon sales its product in the United States and 100 countries around the world (Avon Markets, 2014). The customer is very important to Avon, who the majority being women has been very successful, and that is their target strategy, women, but currently, Avon does have products for men. There were several needs for its customers due culture and age, and Avon wanted to capitalize their efforts. The strategic marketing orientation consists of producing different items to fit the customer’s needs. Avon combined sales, customers and production to sell its products in the United States. Social marketing is used in their campaigns for Breast Cancer and Domestic Violence Programs (Avon Foundation, 2014). Through social marketing, Avon is also using celebrities to help sell its products (Daniels, Radebaugh & Sullivan, 2011, p. 624). Avon depends on its global markets more than it American markets. Avon sells on every continent, except Antarctica and derives most of its sales outside of the United States (Daniels, Radebaugh & Sullivan, 2011, p. 621). Some of Avon’s competitors today are L’Oreal, Revlon, Estee Lauder and Mary Kay and these companies are trying to corner the market, which led to Avon going global (Avon’s Top Competitors, 2014). Moe women were going to work in the United States, which drove down door-to-door sales, while the United States outlook looked gloomy, the outlook in foreign

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