Strength

International Roots djuice comes from Norway and for the last five years it has been busy in Pakistan providing telecom services to the funastic youth of Pakistan. In terms of major operations, the hit list of countries includes Sweden, Ukraine, Hungary and Bangladesh. Juice brings its international telecom services to the table, providing a variety of community activation platforms – from F&F to SMS bundles with the best rates that the youth can’t simply resist.

Youth Brand In 2000, djuice became Telenor’s international prepaid youth brand and today is the No. 1 mobile youth brand in this big, big world. Since Pakistan has more than 50% population between the ages of 12 to 20, the youth market is very important for telecom sector.

Variety of Packages
To provide the desired benefits to its customers, Djuice has developed separate packages depending upon the preferences of its consumers. These packages grab the attention of the youth according to what is suitable for them.

Low Rates
The target market, the youth is too priced and value conscious. Primarily because they are the ones who make the most rational choice and secondly because of the global economic crunch.

Promotional Campaigns djuice’s Promotional campaigns are normally teenager centric. TVCs are characterized by Cool and unique themes with unique offers. Although Djuice has no Brand Ambassador (celebrity) right now, but it plans to have a contract signed in the near future. Djuice keeps its customers involved in its day to day new offers and activities through SMSs, Emails and Facebook fan page. Djuice is also sold through Mobile Vans, stalls and by conducting promotions at school, colleges and Universities. Adding to this Telenor recently has launched the “Internet. More” campaign to promote GPRS/EDGE based services to be used more

Network Coverage
Djuice by Telenor has been able to provide better network coverage and better voice quality in times of need also. In times of emergency when networks are overloaded, Telenor has been able to provide better service. Consumer can vouch for that and this past learning tends to motivate youth to go for djuice

Market Share
Telenor having the second largest market share in Pakistan goes for defensive as well as attacking price strategies. Telenor has market share of 23.99%.In order to maintain its current market share and as well as increase it simultaneously, the most important factor that plays part in pricing of the djuice is competitor’s price. All other networks have their special unit dedicated to Youth and hence Telenor’s djuice sets its price keeping the prices of Ufone’s Uth and Warid’s Glow

Distribution
Djuice has got nonexclusive distribution. djuice is available with everywhere which includes Franchises, Retailers, and Sales & Services center. djuice has more than 60000 SIM distribution agents, 125000 Scratch Card agents, 110,000 easy load top-up.

User Friendly
Djuice has created a user friendly environment. Relevant content can be distributed to a subscriber wherever he or she is located

Causes
Djuice is involving the youth for its causes like 'March for Education' and 'Agents of Change'

Weakness

Being Left Behind in Competition
Over the last decade the telecom sector has matured and become very competitive. That is why even market leaders like Telenor cannot adopt defensive strategies against its competitors. Recently Djuice has dropped to second place after Ufone launched its Youth Brand.

Offers invalid on special occasions
All Bundle/Discount/Bonus Offer subscriptions are not be valid for Special Occasions. Special Occasions include 6 Days of Eid ul Fitr and Eid Ul Adha along with their respective Chand Raats and 1 day of New Year. Instead of this, there should be special offers for these special days.

Network Issues
Djuice at time is facing a lot of network problems like calls being disconnected after a short period of time, bad network coverage, message sending problems. The thing that appears worst to the youth is late delivery of sms as compared to other networks.