...1.Introduction For this group report, our 5 team members have interviewed 5 Business to Business(B2B) companies respectively. Through the gathering and analysis of the information provided by these companies (might not be complete due to trade secrecy), we will be covering on 3 topics : Supply Chains and Marketing Channels, Strategy and Value Proposition and lastly, Marketing activities using the Business Marketing Mix. We will be comparing the 5 companies based on the above topics, discussing their similarity and differences and derive our analysis in the following report. The 5 companies are as follows: 1. i-Qlick Marketing Co. Ltd. is a authorized agent for all Canon products such as; printers, cameras and calculators. They help Canon in distribution and also to provide after sales services 2. Glow Marketing Pte Ltd is a marketing firm which specialises in Food & Beverages (F&B) marketing. An example of their service is planning of marketing campaigns. 3. Richland Logistics Services Pte Ltd is a Third Party Logistic (3PL) service provider, provides services such as distribution management and warehousing. 4. Taskcon Enterprise Pte Ltd is a IT service and solution provider. They provide IT related services such as network sercurity, to businesses. 5. Gilead Sciences Singapore Pte Ltd is a biopharmaceutical company that focuses on research for new medication for illness and diseases. Overview of the 5 companies Name of ...
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...Case #1 Columbia Industries Inc. Centennial School of Business B2B Marketing & Channel Management BUSN-301-001 Columbia Industries, Inc. Columbia Industries is one of highly established, largest manufacturing of code- approved products. It was started in 1948 in British Columbia. Columbia Industries went on to flourish and in 1194 opened a branch in Toronto. They then decided to globally expand opening a new branch in Los Angeles. In 1997, the company faced a problem which needed to be addressed quickly and as soon as possible. 1. Problem Identification: In 1999, the plant manager, industrial engineer and the plant engineer recommended to the company’s general manager that they require 7 new lift trucks. Lift trucks were essential at the warehouse as they are used to move heavy objects from one place to another. The issue with the old lift trucks were that there were safety concerns and one of the driver had recently experienced a near accident while working. Another reason for the requirement of the new lift trucks is that the Vancouver plant has experienced a rapid sale and demand in the past few years. But because of the unavailability of proper lift trucks, the company were unable to address the customer’s needs in the given time and eventually had to lose valuable customers. Therefore, Columbia Industries require 7 new truck lifts which has the ability to do the job and provide a very reliable service. They should also consider the cost of these lift...
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...Enterprise E2E Specification SUPPORTING DOCUMENTS Document Number URL TABLE OF CONTENTS SUPPORTING DOCUMENTS .................................................................................................................................................. 3 1 INTERFACE SPECIFICATION ........................................................................................................................................... 5 1.1 INTRODUCTION................................................................................................................................................................. 5 1.2 HIGH LEVEL INTERFACE REQUIREMENTS ................................................................................................................................ 6 1.2.1 SMP (Provisioning) ............................................................................................................................................... 6 1.2.1.1 1.2.1.2 1.2.1.3 1.2.1.4 1.2.2 1.2.2.1 1.2.2.2 1.2.2.3 1.2.2.4 1.2.2.5 Device Add ......................................................................................................................................................................... 6 Device Suspend .................................................................................................................................................................. 6 Device Swap ...........................................................
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...supporting factors. It is also well understood that there is a strong relationship between logistics and distribution and marketing functions, particularly in product-based organisations. In addition to deepening our understanding of how successful partnerships throughout the source– make–deliver continuum can be optimised, this research also seeks to identify how a supporting element in terms of industrial branding and marketing can lead to relational sustainability. Hence, this paper outlines the relationship between logistics partnership success (LPS) factors and the inherent link to industrial branding establishment and business sustainability within the Malaysian automotive industry (specifically, car manufacturers). Adopting a multiple case study approach, findings...
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...Case Study IT Business Dot Com Alibaba. Com Extracted from Alibaba.com Presentations SME : Small and Medium Sized Enterprises IPO : Initial Public Offering The business model of Alibaba is very simple. It is to help sellers meet buyers. More specifically, it provides an Internet based business‐to‐business (B2B) platform where sellers(suppliers / manufactures) can meet buyers (outsourcers / wholesalers) on a global scale. The company offers two platforms, one in Chinese for Chinese businesses, and another in English for the other international customers. Customers are both the sellers and the buyers, who are able to post “storefronts” to advertise their products or needs. Alibaba offers several services. By June of 2007, Alibaba had over 19.8 million registered users, with 16.6 within its Chinese market place. 219,098 of these 19.8 users where paying members. As stated by Alibaba, the workflow includes: 1. Suppliers and buyers post their listings, matching the inputs from the company’sstrategic perspective. 2. Listings are searched, contacts are made, and information is exchanged between thesuppliers and buyers. This will often include product specifications and capabilities. This corresponds to the information manipulation the company’s servers and softwareuse to generate the value for the customers. 3. Customers then negotiate with each other, which is the “outbound” part of theworkflow. 4. All of the communications for suppliers and buyers is ...
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...the technology infrastructure of UPS ranging from the data centers to the PCs currently in operation. The study also more closely analyzes the software and database structure of UPS along with an analysis of the company’s E-commerce activities. It includes an interview with Tom Creech, the North Florida District E-commerce manager at UPS. Finally, research was conducted to evaluate the emerging technologies that UPS is implementing and employing to support the business strategy and maintain its competitive edge. INTRODUCTION A case study is a "published report about a person, group, or situation that has been studied over time." If the case study is about a group, it describes the behavior of the group as a whole, not behavior of each individual in the group. Case studies can be produced by following a formal research method. In doing case study research, the "case" being studied may be an individual, organization, event, or action, existing in a specific time and place. Case studies are analyses of persons, events, decisions, periods, projects, policies, institutions, or other systems that are studied holistically by one or more method. The case that is the subject of the inquiry will be an instance of a class of phenomena that provides an analytical frame — an object — within which the study is conducted and which the case illuminates and explicates. So, this case study analysis focuses on the Information Technology that is used by the United Parcel Service (UPS). Information...
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...Keller Graduate School of Management Case Study 1: Guest Satisfaction at the Convention Center Hotel Week 3 Irene Garcia Vilardosa HOSP582 Survey of Hospitality Management Dr. Pratt Introduction In order to be successful in the market it is not sufficient to attract new customers. Managers should also concentrate on retaining existing customers implementing effective policies of customer satisfaction and loyalty. In hotel industry, customer satisfaction is largely hooked upon quality of service. A management approach focused on customer satisfaction can improve customer loyalty, thus increasing the positive image of the touristic destination. Hence, exploring the importance for customers of hotel attributes in hotel selection is indispensable. Problems with front office In order to solve the customers dissatisfaction issues related with check in and check out, Frank should take into account the reservations and have more employees working at front desk when the number of reservations is higher so they do not have to be waiting for a long time. During major arrivals and departures days, the staff has to be increased so that the guests are quickly addressed and they can continue with their trips or business without wasting too long. Problems with housekeeping When dealing with a situation as described in which rooms are not ready, there are usually two possible options to consider. Either the housekeeping staff is not enough considering the number of...
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...Case analysis on British Columbia Box Limited (Revised) (A B2B Analysis) This case study involves a purchase decision to be made by the plant manager of Columbia Box Limited Vancouver regarding machine, flexo folder gluer. The BCB is part of an international company which specialized in packages of all types and the main product of the Vancouver plant was folded carton for consumer goods. The flexo folder gluer would combine printing with folding and gluing operations. The need arose because the existing machine was more than 18 years old and needed frequent repairs. The plant manager was contemplating a new purchase or up gradation of the old machine. Purchasing the new machine would cost half a million dollar but the sales volume did not justify this expenditure. Hence the plant manager had to make a choice between up gradation and purchase. Each decision had its own positives and negatives. The purchase would require an investment of half a million dollar but would increase the productivity, whereas the up gradation would not be capital The plant manager and the sales manager were developing a five year plan which included a significant plant expansion. The sales manager had assured Flynn of generating an additional million dollar sale if a flexo gluer of a larger size was available. Hence Flynn decided that this would justify the capital investment and went ahead with the purchase decision. There were other advantages of purchase over up gradation such as decreased set...
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...中山大学数计学院 2013级软件工程专业(2015学年秋季学期) 《SE- +电子商务》期末考试方案 (考试形式：Final Assignment) 《中山大学授予学士学位工作细则》第六条 考试作弊不授予学士学位 方向： 姓名： ______ 学号： 出卷： 审核： Final Individual Assignment-2015 No. True/False Indicate whether the statement is true or false.（20 points, 1 point each） ____ 1. Transferring funds, placing orders, sending invoices, and shipping goods to customers are all types of activities or transactions. ____ 2. A value added network (VAN) is an independent firm that offers connection and transaction-forwarding services to buyers and sellers engaged in EDI. ____ 3. An HTML document is similar to a word-processing document in that it specifies how a particular text element will appear. ____ 4. Although an extranet is a VPN, not every VPN is an extranet. ____ 5. The three main elements of a Web server are the hardware, operating system software, and client software. ____ 6. Academic publishing has always been a relatively easy business in which to make a profit. ____ 7. Companies that have existing sales outlets and distribution networks often worry that their Web sites will take away sales from those outlets and networks. ____ 8. The benefits of acquiring new visitors are the same for Web businesses with different revenue models. ____ 9. A banner ad is a small rectangular object on a Web page that displays a stationary or moving graphic without a hyperlink to the advertiser...
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...Barnes & Noble Vs. Amazon To attain a competitive advantage over Amazon.com, Barnes & Noble needs to develop a proper strategy and implement a successful marketing plan. SITUATION ANALYSIS Barnes & Noble first must consider the issues and problems facing their company, and then perform an opportunity analysis to determine their strengths and weaknesses in relation to their customers, competitors, and company capabilities. In regards to the main concerns of Barnes & Noble, the company needs to worry about the uncertainties associated with the expected rapid growth of the Internet, the changing profile of Internet users, increased competition and indeterminate future developments in electronic retailing from publishers, wholesalers, and retailers, and intense price competition. By 2000, more than 80 million users will be on the World Wide Web, with an increase in females and a broader spectrum of education levels and age, changing the market demographics. Additionally, some book publishers, namely Simon & Schuster and Bertelsmann, have expanded online, while the national leading wholesaler, Ingram, is developing a website where wholesalers could ship directly to consumers. In the meantime, small publishers and universities have started to publish directly on the Web, avoiding print versions completely and thereby challenging the posterity of conventional books. Within the Barnes & Noble Corporation, their smaller traditional bookstores such...
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...Journal of Comprehensive Research, Volume 8, Page 13 Organisational Behavior ORGANIZATIONAL BEHAVIOR Dr. I. Chaneta Faculty of Commerce University of Zimbabwe ABSTRACT Mullins (2005) defines organizational behavior as the study and understanding of individual and group behavior and patterns of structure in order to help improve organizational performance and effectiveness. Cole (1998) states that organizational behavior is a term applied to the systematic study of the behavior of individuals within work groups, including an analysis of the nature of groups, the development of structures between and within groups and the process of implementing change. The definitions indicate that the principal issues addressed by organizational behavior are: - • Individual behavior and performance at work; • The nature and working of people in groups; • The nature of social structures and organization design at work; • The processes involved in adapting behavior to meet changing conditions. There is close relationship between organizational behavior and management theory and practice. Some writers suggest that organizational behavior and management are synonymous, but this is something of an over-simplification because there are many broader facts to management. Key Words: organizational behavior, external environment, individual behavior, sociological approach, organizational culture. Journal of Comprehensive Research, Volume 8, Page 14 Organisational Behavior INTRODUCTION ...
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...mconwaydatoon@rollins.edu You are encouraged to contact me whenever you have a question on any aspect of the class. You may contact me at any time throughout the semester. I am available basically when you need to meet. Sending an email may be the quickest way to reach me. Course Description This course will focus on the strategy and tactics needed for success in the international business environment. Strategic analysis will include the study of the economic, social, political, technological, and environmental settings of international business via text readings and case studies. Tactics will include completing a country-focused Political-Economic-Social-Technological (PEST) analysis and a company-focused Strengths-Weaknesses-Opportunities-Threats (SWOT) analysis. These skills will then be applied to a simulation in which teams develop strategies for selecting countries for market expansion and development. Required Texts 1. Global Business Today (6th Edition), Charles W. Hill (McGraw Hill, 2009) ISBN: 007338139x. 2. FOUR (4) Case studies ARE REQUIRED and available to download from Harvard Business School Press, Ref. Number: http://harvardbusinessonline.hbsp.harvard.edu/relay.jhtml?name=cp&c=c22021. You will need to register first and use a credit card to download the cases. It is not permissible to photocopy another student’s cases: this is infringement of copyright and it is illegal. Highly Recommended: • There are also three (3) additional OPTIONAL readings available...
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...UST Global, India: delivering software service solutions Balakrishnan Menon Balakrishnan Menon is a Professor in the DC School of Management and Technology, Idukki, India and Research Scholar in the School of Management Studies, Karpagam University, Coimbatore, India. 1. Introduction When the founder Chairman of US Technology Private Ltd (UST) Late Mr G. A Menon wanted to set up a software company in Trivandrum, the capital city of the communist party dominated state of Kerala in the year 1999, many people close to him warned that he was setting himself up for failure. The state of Kerala was, in those days, labeled as anti-investment and non-conducive to new entrepreneurial ventures, as it was dominated by a work force, controlled by militant trade unionism with a vested interest to keep their flocks together with age-old dogmas and philosophies. However, Mr Menon went ahead with his plan and set up the company in Trivandrum, as he was keen to do something for his home state, even when the top echelon in the Secretariat (head quarters of the state administration machinery) discouraged him. In subsequent years, UST became the largest software exporter from the state of Kerala, to USA and other countries. UST is a fully-owned subsidiary of California-based US Technology Resources LLC. Established on September 1, 1999 with barely 14 employees, the company was set up, as a 100 per cent Export Oriented Unit, to export software services and solutions, in Techno Park, Trivandrum...
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...CONTENTS: CASE STUDIES CASE STUDY 1 Midsouth Chamber of Commerce (A): The Role of the Operating Manager in Information Systems CASE STUDY I-1 IMT Custom Machine Company, Inc.: Selection of an Information Technology Platform CASE STUDY I-2 VoIP2.biz, Inc.: Deciding on the Next Steps for a VoIP Supplier CASE STUDY I-3 The VoIP Adoption at Butler University CASE STUDY I-4 Supporting Mobile Health Clinics: The Children’s Health Fund of New York City CASE STUDY I-5 Data Governance at InsuraCorp CASE STUDY I-6 H.H. Gregg’s Appliances, Inc.: Deciding on a New Information Technology Platform CASE STUDY I-7 Midsouth Chamber of Commerce (B): Cleaning Up an Information Systems Debacle CASE STUDY II-1 Vendor-Managed Inventory at NIBCO CASE STUDY II-2 Real-Time Business Intelligence at Continental Airlines CASE STUDY II-3 Norfolk Southern Railway: The Business Intelligence Journey CASE STUDY II-4 Mining Data to Increase State Tax Revenues in California CASE STUDY II-5 The Cliptomania™ Web Store: An E-Tailing Start-up Survival Story CASE STUDY II-6 Rock Island Chocolate Company, Inc.: Building a Social Networking Strategy CASE STUDY III-1 Managing a Systems Development Project at Consumer and Industrial Products, Inc. CASE STUDY III-2 A Make-or-Buy Decision at Baxter Manufacturing Company CASE STUDY III-3 ERP Purchase Decision at Benton Manufacturing Company, Inc. CASE STUDY III-4 The...
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...............................18 8. Overall Conclusion ................................................................................................................21 Reference .................................................................................................................................23 Appendix ...................................................................................................................................25 Effects of Social Medua in Cross Culturl Marketing 1 Abstract 1. Title Effects of social media in cross cultural marketing In this paper, I will be focusing over the importance of cultural studies taking place within the organizations. The way the organization deal with the cross culture problems and the challenges faced while dealing with cross cultural employees. This study in its own self is way...
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