The Volkswagen Group
Background
The Volkswagen Group with its headquarters in Wolfsburg, Germany is one of the world’s leading automobile manufacturers with the world’s biggest car plant.
The group is made up of nine brands from seven European countries: Volkswagen, Audi, Bentley, Bugatti, Lamborghini, SEAT, Skoda, Scania and Volkswagen commercial vehicles.
Separately these brands have its own personality and functions as an independent entity on the market. The product ranges from low-consumption small cars to luxury class vehicles. In the commercial vehicle division, the product offering spans heavy trucks, busses and pickups.
The Volkswagen Group has operations in approximately 153 countries. Unlike other automobile companies, they do not use the word “Vision”, but somewhat they express it like this: Our strategy pursues a clear objective: By 2018, the Volkswagen Group is to be the world’s most successful and fascinating automobile manufacturer and the leading light when it comes to sustainability.
The internal mission statement of the Volkswagen group is not available to the public, but on November 25, 2010, the Volkswagen Group joined 21 German companies in agreeing to a "mission statement for responsible actions in business", which serves as a national mission for the Volkswagen group and focuses the Volkswagen leaders on the benefits of responsible business to consumers. The six principles of this shared mission statement are: * Business must serve the good of the people. * Business that serves the good of the people requires competition. * Business that serves the good of the people is based on merit. * Business that serves the good of the people takes place globally. * Business that serves the good of the people must be sustainable. * Business that serves the good of the people demands responsible.

The Volkswagen Brand