...TABLE OF CONTENTS 1. EXECUTIVE SUMMARY 3 2. INTRODUCTION 4 3. SITUATION ANALYSIS 5 3.1. PESTEL Analysis 3.1.1. Political factors 3.1.2. Social factors 3.1.3. Economic factors 3.1.4. Technological factors 3.1.5. Environmental factors 3.1.6. Legal factors 3.2. Porter’s Five Forces 3.2.1. Bargaining power of customers 3.2.2. Pressure from substitute services 3.2.3. Bargaining power of supplies 3.2.4. Threat of new entrants 3.2.5. Competition and rivalry among firms 3.3. SWOT Analysis 3.3.1. Strengths 3.3.2. Weaknesses 3.3.3. Opportunities 3.3.4. Threats 4. CURRENT MARKETING STRATEGIES 11 4.1. Current Marketing Strategies of Planet Fitness Health Clubs 4.1.1. Relationship Marketing 4.1.2. Good advertising promotion tool 4.1.3. Direct marketing 4.1.4. Couponing 4.2. Differential Advantages 4.2.1. Stable Direct Foreign Investments (FDI) 4.2.2. A good brand name 5. RECOMMENDED STRATEGY REFORMULATION 13 5.1. Recommended Objectives and Goals (SMART) 5.1.1. Price regulation 5.1.2. Provision of ample quality services 5.1.3. Separation of Virgin Active from its competitors 5.1.4. Incorporation of voice-over customer (VOC) techniques 5.2. Recommended Marketing Strategies 5.2.1. Corporate branding 5.2.2. Incorporation...
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...Contents I. Introduction 3 II. Triple bottom line analysis 3 1. Profit 3 2. Planet 3 2.1 Environmental stewardship 3 2.2 Financial contribution to the planet safeguard. 3 3. People 4 3.1 Employee benefits 4 3.2 Empowering African women (gender balancing) 4 3.3 A new perspective on aids 4 III. Stakeholders analysis 5 1. Company analysis 5 1.1 Strengths 5 1.2 Weaknesses 5 1.3 Oliberte’s key internal stakeholders 5 2. Community analysis 6 2.1 The government of Ethiopia 6 2.2 Certifying bodies 6 3.1 Main customers 7 3.2 Mint footwear san Diego 7 4. Competitor analysis 7 4.1 Some competitors 7 4.2 TOMS 7 IV. Conclusion 7 V. References notes and Bibliography 8 ANALYZING OLIBERTE LIMITED’S SUSTAINABLE MARKETING I. Introduction Oliberte Limited is a Canada based B-corporation specialized in leather shoes manufacturing. The particularity of this company is that its shoes are entirely crafted in Africa with hormones free livestock material. The following essay is an analysis of Oliberte’s 3BL and stakeholders. II. Triple bottom line analysis 1. Profit Oliberte started its business in 2009 with a sales figure as high as 200 pairs of shoes. The sales increased up to 10,000 pairs in 2011 and 15,000 in 2012 with the launching of its own new factory in Addis Ababa. Though the company claims on its official website to have exceeded its sales projection, Mr Dehtiar the founder and president of Oliberte was expecting the 2012 sales to be between...
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...Whole Foods memorandum to: business Policy subject: Whole Foods Case Analysis ------------------------------------------------- date: [ 9/2/2012 ] INTRODUCTION The following is a situational analysis of Whole Foods. I will be explaining the company’s background, current situation, SWOT analysis, key issues and alternatives and my recommendations for the company. CURRENT SITUATION In 1980, Whole Foods Market evolved from a local supermarket that sold natural and health foods in Austin, Texas, into the world’s largest chain of natural and organic foods supermarket. In 2009, the company has sales revenue of $8 billion and in 2010, had 289 stores in the United States, Canada and Great Britain. Over the past 32 years, Whole Foods has become the leader in organic and natural foods throughout the United States, helping the people of the United States become more aware of their food habits.. John Mackey, co-founder and CEO, believed that marketing high quality natural and organic foods to more and more customers in more and more communities would help spread the word that our diets are very important to way we live, allowing people to see how they can enjoy a long, healthy and pleasurable life. Mackey states that he wants Whole Foods to become an international brand synonymous with carrying the highest quality natural and organic foods available and being the best food retailer in every community in which Whole Foods stores were located. He wants Whole Foods to set...
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...insects/animals, but still find it acceptable to put it into a human body) Ethical Issues (Ethical and Unethical) * Effects on human health- What researchers have found to do to the human body? * Effects on Environment- What has the population and researches witness it to do to soil and our environment? * Effects on animals/insects- What are genetically modified crops doing to animals and insects exposed to these genetically modified pesticides. Facts * Human Health * Allergies- number of people whose allergies have increased or worsen since the use of genetically modified crops. * Reduction in fertility- how many people have been affected? Studies? Percentages? * Cancer Causing- What cancers have been proven to exist from these genetically modified pesticides? * Environment * Toxicity levels are higher- Where? Numbers? * Hazards- What kind of hazards are they causing to the environment? Are they reversible or not? How can we treat the soil to protect it? * Animals/Insects * Pollinators- How does this affect nature’s natural course? * Killings of animals such as Bees, Bats, ect…. * Monarch Butterflies- Finding the big issue Options and Analysis (Major Ethical Principals) * Consequentialism * Define theory- Moral right of an action. Weigh good vs bad and how an action will produce later on in the outcome. * Egoisms * Define Theory - Self Interest towards...
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...Marketing Principles, Product Marketing Plan Executive Summary 1. Introduction 2.1 Company 2.2 Brand 2.3 Product 2. Internal (Micro) Analysis 2.1 Customer 3.External (Macro) Analysis 3.1 Political 3.2 Economic 3.3 Social 3.4 Technology 3.5 Environmental 3.6 Legal 3.7 Demographic 4.Marketing SWOT 4.1 Strength 4.2 Weakness 4.3 Opportunities 4.4 Threats 5. Marketing Strategy 5.1 Segmentation 5.2-1 Measurable 5.2-2 Accessible 5.2-3 Substantial 5.2-4 Differentiable 5.2-5 Actionable 5.3 Targeting 5.4-1 Importance 5.4-2 Distinctiveness 5.4-3 Preemptive 5.5 Positioning 5.6 Recommendation 6. Marketing Mix 6.1 Product 6.2 Place 6.3 Price 6.4 Promotion 6.5 Recommendation 1.Introduction: Company, Brand and Product 1.1 Company The company chosen was Veganburg, which was conceptualized and opened its door of its first outlet to consumer on 10 October 2010. Veganburg works on fast food concept and tries to recreate a new concept out of the term: fast food – serving tasty vegan meals that is great in taste and nutritional value. 1.2 Brand Veganburg is set on making plant-based diet inspiring and exciting. Veganburg had also played a part in the global restoration by going meat-free. A meat free diet will in turn not only be beneficial to the consumers but also for our mother Earth. Animal agriculture accounts for some of the most pressing environmental problems we are facing today, such as greenhouse...
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...Earth’s orbit that change the amount of solar energy our planet receives.” (NASA.GOV) Going through the history in our planet’s timeline, global warming seems to be an issue that is rising as time moves forward. People are more focused on materialistic things and are less worried with the planet. Not thinking about the future but only about what we are living in the present, we as human beings are considered selfish. Unfortunately, the imbalance that we are creating between our lives and earth is already showing the catastrophic signs in the form of cyclones, flood, tsunami, etc. If the imbalance continues to increase, one day the conditions will put a question mark on the existence of this planet. Several current trends clearly show that global warming is directly impacting the sea levels, the melting of ice caps and significant worldwide climate changes. “When it comes to connecting the dots between climate change, extreme weather and health, the lines are clear.” (NRDC.ORG) In short, global warming represents a fundamental threat to all living things on earth. We need to start to think not only about ourselves and take action instead of pretending that nothing different is happening in the world that we are living in. Just to understand a little more about what is happening, “Global warming is primarily a problem of too much carbon dioxide (CO2) in the atmosphere—which acts as a blanket, trapping heat and warming the planet. As we burn fossil fuels like coal, oil and natural gas...
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...Company Analysis: Whole Foods Market Introduction Whole Foods Market is American supermarket chains headquartered in Austin, Texas. Today, the company is the world’s leader in selling natural and organic foods and has more than 360 stores in the North America and the United Kingdom (Whole Foods, Inc. 1). As a company, they seek the finest goods available, while maintaining the most faithful quality of natural and organic food items. In essence, they have an impeccable commitment to sustainable agriculture. Their motto is “Whole Foods, Whole People, Whole Planet” (Whole Foods Declaration). The company markets food products and dietary supplements along with body care items, articles of clothing, educational books and household items which include furniture, carpets, lighting, etc (Whole Foods, Inc 1). Some of their specialty items are meat, fish, cheeses, wine, vitamins, vegetables, fruits, prepared meals, animal nutrition products (Whole Foods, Inc 1). The company has an overall good reputation when it comes to customer’s health and diet. With the expansion of the Whole Foods Market, organic food is becoming more popular in families’ kitchens across the globe. One might wonder what contributes to Whole Food Markets nationwide success. As a whole, ethics, social responsibility, sustainability, competitive advantage, technology and innovation are some of the contributing factors to Whole Food Market’s success. Application of Chapter Concepts Ethics One of the factors that...
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...year to year, they are undergoing an increase in demand. There are a number of factors that contribute to the industry’s growth. These factors include more consumers being educated, and conscious of health concerns of processed foods having a negative impact on their body and the environment (Dimitri & Oberholtzer, 2009). Trends in the retailing of organic foods would include the ups and downs in the farming industry, healthy lifestyles, the environment, and the fluctuating economy. Majority of consumers are now paying more attention to what they are ingesting. This is in large part to making sure what they are putting into their body is ensuring safety. This healthy lifestyle is not only being used for individuals, but also families. Obesity is increasing from year to year; even schools are taking a step into promoting a healthier lifestyle by changing the items they have for sale. For example, many schools are no longer sale sodas during school hours and have now selected baked chips or sun chips over your regular choice of bagged goodies. The ups and downs of the farming industry will always be a trend pertaining to the retailing of any foods. A bad season can lower the available supplies for businesses causing a shortage. Unexpected weather can cause a bad season. Hurricanes, tornadoes, or any heavy rainstorm can cause crops to be lost. Another belief of consumers is that organic farming has positive effects on the environment. If less preservatives are...
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...book “The ego and the id” he discusses this theory of instincts at length. Freud[1962] in his discussion of the two classes of instincts states that the first class is the sexual instincts or Eros. This is a "...selfpreservative instinct,..."(P30). On the other hand there is the death instinct whose task it is to, "...lead organic life back into the inanimate state;..."(P30). He is thus entering into the field of the philosophy of opposites. Human nature, life and the universe is unerringly a collection of opposites. The answer to the question, “Is it possible to have something that does not have an opposite?” begs unending cognition. Hyams(1998) notes this in her article on dissociation. She says that the world is full of polarities - good/bad, inhaling/exhaling, high/low and so on. In addition the is yin/yang, protons/electrons, left/right, black/white, matter/anti-matter and so on endlessly. Does something exist that does not have an opposite? I am yet to think of one. As soon as one defines ‘x’, then ‘not x’ is immediately defined as well. However that is for the philosophers to conjugate over. THEORY OF OPPOSITES Freud’s theory of these two instincts certainly is a theory of opposites. One problem with such theories is that they can become static. One discusses what is a manifestation of Eros (the life instinct) and what is a manifestation of Thanatos (the death instinct). Eros = love, procreation, win/win situations, peace and cooperation, god. Thanatos = hate, murder, game...
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...Keller Graduate School of Management Professor Gary Myers By: Chameer Moses Table of Contents Executive Summary 3 Executive Summary………………………………………………………………………………………....3 Situation Analysis 3 Market Summary4 SWOT Analysis4 Prioritized SWOT Analysis5 Competition6 Product Offering………………………………………………………………………………....6 Keys to Success…………………………………………………………………………………...6 Critical Issues…………………………………………………………………………………6&7 Marketing Strategy………………………………………………………………………………7 Mission……………………………………………………………………………………….. 7&8 Marketing Objective…………………………………………………………………………….8 Financial Objective…………………………………………………………………………. 8&9 Target Markets…………………………………………………………………………. ..9,10,11 Positioning…………………………………………………………………………………...11,12 Strategies………………………………………………………………………………………12 Marketing Mix………………………………………………………………………………12,13 Marketing Research…………………………………………………………………………….13 Controls………………………………………………………………………………………….14 Implementation process…………………………………………………………………….14,15 Marketing Organization……………………………………………………………………….15 Contingency Plan……………………………………………………………………………….15 Conclusion…………………………………………………………………………………...15,16 References……………………………………………………………………………………….17 Executive Summary Clif Bar, Inc. was found in 1992 by Gary Erickson. The nature of Clif Bar is the planet, food and community. They are working to reduce their ecological footprint in everything that they do, from the field to their final products. They are the “leading maker in all-natural...
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...Corporate Social Responsibility (CSR) is not an easily defined term. It is used in several different conditions, depending on how it applies and the objectives it serves. It only came into existence during the late 1970’s after the term stakeholder started being used, meaning – those whom the organizations activities have an impact on. Before, the role of CSR was not highly required or rather thought of, but consumers today are interested in companies, which are socially responsible. If companies loose sight of their consumer’s thoughts it will impact any potential of growth and hamper profitability leading it to cease in existence. This is why; CSR highlights corporate actions and business models related to social, environmental and economic facets within the world today. In regard to understanding CSR better and deeper we were asked to choose a company we could relate our readings and concepts from the Harvard Business Review by Porter & Kramer 2006 and by Zadek 2006. Initially I had trouble choosing a company as my interest in working is majorly in NGOs. I sought out to understand their CSR but after a couple of searching, I was made aware they mainly collaborate with corporate organizations to promote CSR. Such NGOs like Save the Children, ILO, UNDP all align themselves to create a guideline for companies to function with CSR in mind. So next I thought about considering a company that had built in values of CSR from the beginning- thinking understanding a company who had...
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...Ratio = current assets / current liabilities BH current ratio for 2012 = 675426 /195179 = 3.4 BH current ratio for 2013 = 698812 / 178421 = 3.9 The result of the ratio compared for 2012 and 2013 shows Broward health had a steady flow cash and will be able to meet their obligations on time. Factors that can affect these results are time of the season for admissions, patient volume, and the amount of inventories, the economy and sales. Quick ratio measure liquidity gives the entity a more rigorous measure of available cash on hand and ability to pay current liabilities. A quick ratio of one to one means the entity can pay its bills without selling its inventory. Quick ratio can be measured using current Asset minus inventories over current liabilities. Quick ratio = current assets – inventory / current liabilities (BH) Current Asset for 2012 = $ 675,426 - $24,276 / $195,179 = 3.3 (BH) Current Asset for 2013 = $698,812 -$23,359 / $178,421 = 3.7 According to the results of the quick ratio between 2012 and 2013,) means that Broward health had an increase in ratio. Therefore, Broward Health is financially secure and can operate and pay their bills for a while without selling their inventories. Factors that can affect the result of quick ratio are payments and collections, bad debts, and sale of inventories. Solvency ratio: According to (Finker 2007) measures the entity capability to meet its payment obligation...
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...Ratio = current assets / current liabilities BH current ratio for 2012 = 675426 /195179 = 3.4 BH current ratio for 2013 = 698812 / 178421 = 3.9 The result of the ratio compared for 2012 and 2013 shows Broward health had a steady flow cash and will be able to meet their obligations on time. Factors that can affect these results are time of the season for admissions, patient volume, and the amount of inventories, the economy and sales. Quick ratio measure liquidity gives the entity a more rigorous measure of available cash on hand and ability to pay current liabilities. A quick ratio of one to one means the entity can pay its bills without selling its inventory. Quick ratio can be measured using current Asset minus inventories over current liabilities. Quick ratio = current assets – inventory / current liabilities (BH) Current Asset for 2012 = $ 675,426 - $24,276 / $195,179 = 3.3 (BH) Current Asset for 2013 = $698,812 -$23,359 / $178,421 = 3.7 According to the results of the quick ratio between 2012 and 2013,) means that Broward health had an increase in ratio. Therefore, Broward Health is financially secure and can operate and pay their bills for a while without selling their inventories. Factors that can affect the result of quick ratio are payments and collections, bad debts, and sale of inventories. Solvency ratio: According to (Finker 2007) measures the entity capability to meet its payment obligation...
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...Parker Gross MKTG 495 Case #3 – Monsanto I: Situation Analysis Monsanto is a company that some people may not be explicitly familiar with on a first name basis. However, the work that the company has done over the last century, with a larger emphasis on its most recent ventures, have been deeply engrained in our lives, our food, and our economy. Monsanto has those who advocate on their behalf in addition to their naysayers. While Monsanto has made huge strides in terms of biotechnology over the last couple of decades, their accomplishments, and the relevant methods, have not been free of criticism and controversy. In order to analyze Monsanto’s corporate environment, it is important to first explore their Strengths, Weaknesses, Opportunities, and Threats through conducting a SWOT analysis. <Insert Exhibit 1 Here (See end of file)> Now that Monsanto’s internal and external environments have been analyzed through the SWOT analysis featured in Exhibit 1, it is necessary to determine what information is still necessary, and what assumptions might need to be made in order to be better-informed to make a decision. II: Assumptions and Missing Information The first piece of information that comes to mind that is only briefly mentioned in the case but that is very important to know about is the availability of alternatives and the presence of competitors. Considering that Monsanto held a considerable market share and sold a staggering majority of GMO crops at the time...
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...examines how we cause air pollution, the amount we emit, and the effects our emissions have on human health, the environment, and the economy. Something that this article says that I have never thought of before is that we cause air pollution directly and indirectly. Solid facts are given as to how much pollution is emitted annually by families and by individuals as well. This source gives an in depth analysis on the types and sources of pollutants and the effects of these pollutants on human health, the environment, and the economy. This source provides a solid base for my paper and my other sources by providing background information to the multiple aspects of air pollution that I need to know. It provides information as to how the main cause of air pollution is actually caused indirectly by us through the goods and services we buy. “Most of this air pollution we cause results from the burning of fossil fuels, such as coal, oil, natural gas, and gasoline to produce electricity and power our vehicles” (Air Pollution). This source provides a pie chart to help readers visualize the sources of air pollution that we emit daily. It very clearly describes the pollutants such as: ozone, nitrogen oxides, carbon monoxide, volatile organic compounds, particulate matter, sulfur dioxide, lead, and mercury. It goes on to provide the sources of these pollutants and the effects they have on human health and the environment. This article will be very useful in my paper by giving me sound facts and...
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