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Baderman Island

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Submitted By GCPrncss
Words 1276
Pages 6
Baderman Island
HM/486
02 December 2013
University of Phoenix
Professor Lequrica Gaskins

Baderman Island Baderman Island offers guests an all-inclusive vacation, destination wedding, or conference experience. Part of the Baderman Island mission statement includes offering price ranges for all budgets while providing a premium guest experience. The property, on an island in the Kelsey River boasts a size of approximately 930 acres. The lodging options include The Tenney, a couple’s retreat featuring only suites, The Melancon Conference Center, equipped to handle groups of nearly any size, and The Baderman Main Hotel, which accommodates the largest variety of guests. The main hotel caters primarily to family vacationers, and the facility is designed to accommodate all ages. In addition to the various lodging options, Baderman Island also hosts food services including several fine dining restaurants, cafes, and bistros. Currently reservations for dinner at any of the fine restaurants can be made online. The island features spas, art galleries, and boutiques as well as gift shops. The convention center offers full event services including access to recreational pursuits popular with conference attendees. These include an 18-hole golf course, water sports, and a botanical garden. The garden property alone consists of nearly one third of Baderman Island’s total acreage. At 375 acres, the Botanical Gardens offer some of the most intriguing of Baderman Island’s day trip amenities. Reservations for island amenities are available on the website with easy to use links. The challenge for Tiki Consulting is the creation of an integrated marketing plan showcasing all that Baderman Island has to offer to every potential customer. Developing brand recognition (Clow & Baack, 2007, p. 437) showcasing Baderman Island, as a “go-to”

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