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Baggers Report

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It is crucial that any new business start-up carefully considers the significance of various key managerial issues surrounding the multiple departments, that when functioning coherently, formulate the organisation as a whole. The aim of this report is to identify the essential requirements of four key areas within Baggers Originals Ltd following the re-launch of the company. The report will address questions which may be raised regarding financial resources; such as how to avoid problematic cash flow difficulties and how to increase the profitability of the business. Secondly, I will consider the best ways to market the Baggers brand both with and without the use of electronic platforms such as social media and the internet in order to drive sales, to create an increased awareness of the brand and place the company at the forefront of the customers mind. Additionally, the final two considerations will relate to the operational aspects of the business including the staffing and managerial procedures, as well as the analysis of which key areas of the business should be particularly focused upon in terms of the future growth of the company.
Financial resources refer to the ‘money available to a business for spending in the form of cash’, securities such as shares and credit facilities such as a bank overdraft. Sound management of these financial resources is a necessity in order to ensure the long term viability of the business. When deciding which procedure is best to follow regarding the raising of finance, SME’s (Small/Medium sized Enterprises) such as Baggers Ltd. should always look to a number of different sources. Less than 10% of business start-ups in the UK receive funding from banking institutions, and further research shows that one-third of small, European firms do not borrow at all from banks (Burns and Whitehouse, 1995). Due to the reluctance of many bank

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