...Case 8 Scorecard or Dashboard 9 Bibliography 10 Appendices A Appendix 1: Overview of Mercure Resort Sanur’s Competitors A Appendix 2: Daily Revenue Report of Mercure Resort Sanur on 26 November 2013 B Appendix 3: NPV Calculation C Appendix 4: Co-operation Contract D Appendix 5: Assessment Sheet E Executive Summary A report titled Feasibility Study (Mercure Resort Sanur) purposely serves as a business improvement proposal for PT Synergy Hospitality Solutions Bali’s client, Mercure Resort Sanur. A 26-year-old hotel franchise, Mercure Resort Sanur is the only Accor’s portfolio along coastal Sanur village with five hectares of lush tropical gardens. Coming in a strategic improvement project, PT Synergy Hospitality Solutions Bali is dedicated to...
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...Indonesia has more than 17,000 islands, and it’s the largest archipelago in the world. Each island has different cultures and languages. Regardless of all the diversity and an overwhelming size, the heart and soul of Indonesia can be represented by two islands, Java and Bali. This includes Indonesia's capital city of Jakarta. Balinese culture is one of the most outstanding aspects of Indonesia. Even though Bali and Jakarta are located in the same country, the cultures are significantly different from each other. The majority of Balinese cultures are based on their religion which is Hinduism. Therefore, Balinese have kept most of their traditional culture for centuries. On the other hand, Jakarta is a metropolis city and a lot more diverse and westernized compare to Bali. Some of the most outstanding features of Balinese culture include ceremonies of marriage, birth and death, holidays, social customs, unique time concepts, meaning of colors, ethical values, verbal and non-verbal communications. This paper will explore a more detailed overview of Balinese culture compare to the westernized culture of Jakarta. II. Balinese Culture compared to Jakarta Bali’s island is located just south of the equator and east of Java. Bali consists of active volcanoes, tropical rain forests and is surrounded by a variety of beautiful beaches. This island has turned out to be a popular tourist attraction for many visitors from around the world. It has an estimated population of two percent of the total...
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...Bali as a work of Art Art as central activity of Balinese life We have no art, we do everything the best we can Why Bali focus on art? Bali is example of sociocentric culture Persona-based self: It is the dramatis personae, not actore, tha Dramatis persone: Persona = Mask, the mask the not only put on the faces, point the certain role A face a people wear represent the role that they suppose to play. For example: mask life, role on stage, a part on drama, unique person with personal thought feeling and desire. Why Balinese are different: Egocentric: First name, highly individual, unusual names replace common names NAME Name get more unique this day Bali: 4 types of name: First name utterly individual: often nonsense syllable, not much used, in adulthood becomes private, secret. Children most often called by birth order name: Wayan, Njoman, Made, Ktut. Ideal 4 kid in a family, 5th kid start again with Wayna and so on Name is not gendered, third king id tiltle name is high statues used after marriage. Teknonym: naming in terms of a relationship. Name to their youngest descendant: father of…, grandfather of …., keep changing if get younger and younger decendant. Freud’s theory of Repression: Oedipus crisis: boy fears castration, also indentifies with his dad ( introjects), also introjects social rules (which dad symbolizes). Scary person threatening punishment comes into self, scare one inside your head. Boy Felt angry about dad, believe dad had aggressive...
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...Management state that the different internal functions of a WTS interact to form the ‘single functional structure’. The internal systems required to constitute a WTS were outlined by Leiper in 2004: at least one tourist, at least one tourist generating region, at least one tourist route region, at least one tourist destination, as well as a travel and tourism industry facilitating movement within the system. Whole Tourism System theory is the concept of a number of both internal and external ‘interdependencies, energy flows and interactions’. The 1930s saw the emergence of systems theory to describe phenomenon that are ordinarily too complex. To explain the factors and elements of a World Tourism System this essay will use the Australia to Bali tourist system as an example to explain how each element functioning singularly creates a WTS. Within a whole tourism system tourists play the most valuable role. Tourism is essentially human experience and the enjoyment an individual gains from a destination. The geographical elements within a WTS are the tourist generating region, tourist destination region and the transit route region. The tourist generating region (TGR) within a whole tourism system is related to the demand part of tourism; here people gather information on destinations and this region is the ‘push zone’ for an individual to set off on travel. A tourist destination region (TDR) is generally the main component in convincing people to travel. The TDR is where the main...
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...as well as alcoholism and drug abuse. Admittedly international tourism does have the potential to foster greater understanding and tolerance between people who are from different countries with different cultural background. however, this is unlikely to occur while it remains such a potent symptom of western cultural domination and moral decadence The even more disturbing, though, is the environmental degradation that international tourism has cause in many parts of the world. A particular good example of this is the Great Barrier Reef in Australia - the countless boats, divers and snorkelers that have visited the reef over the past few decades have gradually destroyed vast section of coral. Similarly, world renowned Kuta Beach in Bali has become heavily polluted in recent years. In order to be sustainable, greater regulation of global tourism is required. In conclusion, the challenges presented by the booming international tourist industry are numerous and complex. Although they are by no means insurmountable, it’s highly unlikey that they will be resolved in the foreseeable...
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...battles over status rather than battles over money. To my beliefs, it seemingly appears that the article could be considered slightly agnostic due to the fact that Geertz believes ones status and character can be defined through the distinguished success of their fighting cock. However, I would like to argue that this should not be taken as truth. In other words, I suggest that in the event and processes of cockfights are only symbolizing the idea of establishing power of ranks in Balinese villages. The main purpose of the article is the interpretation of different cultures. At first, Geertz was failing to conduct his research adequately due to the lack of recognition of existence that he and his wife were receiving from the people of Bali. Eventually however, after participating to flee from a raid at the local cockfight, the villagers found amusement in the tourists’ actions, breaking the tension, and then generally accepting Geertz and his wife. This was the turning point in the author’s quest and it is what made the observations and interviews possible between Geertz and the villagers. The author is writing about the problem of explaining why...
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...Bali & Java Resorts, Retreats and Pool Villas ElEgant REsoRts & Villas of Bali The island of the gods The island of Bali is among the most popular stops in Indonesia - the island’s people, culture, rhythmic dances, volcanoes, sculptured rice paddies, spectacular beaches, and beautiful scenery, combined with a stunning array of accommodations, make it a delectable place to visit. The Balinese dedicate themselves to a vibrant and elaborate set of beliefs and an intriguing culture. Scores of sacred holidays and festivals are celebrated each year with ritual and pageantry. Ubiquitous palmleaf offertory plates are replenished daily with flowers and fruit to honour the deities and placate evil spirits. Thousands of temples and altars dot the fertile landscape, rising from rice terraces and family compounds in rural hamlets that have remained mostly unchanged for a thousand years or more. Humble caretakers for the gods, the Balinese have also been blessed with the inherently unselfish gift of hospitality. So Bali is an obvious choice for the plethora of heavenly hideaways that the island has to offer. The name “Ubud” comes from a word that means “medicine” the area is well-known amongst locals for the medicinal plants which grow there and for Como to locate two well-being resorts there makes perfect sense. When to go Bali has a tropical climate with a year round average temperature of 31 degrees Celsius. Bali has two seasons; the dry season that officially runs from...
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... Journal of Asian Studies: Email alerts: Click here Subscriptions: Click here Commercial reprints: Click here Terms of use : Click here Architecture of Bali: A Source Book of Traditional and Modern Forms. By Made (Michael White) Wijaya. Honolulu: University of Hawai Press, 2002. 224 pp. \$50.00(cloth). Mary-Louise Totton The Journal of Asian Studies / Volume 63 / Issue 02 / May 2004, pp 566 - 568 DOI: 10.1017/S0021911804001615, Published online: 26 February 2007 Link to this article: http://journals.cambridge.org/abstract_S0021911804001615 How to cite this article: Mary-Louise Totton (2004). Review of Made (Michael White) Wijaya 'Architecture of Bali: A Source Book of Traditional and Modern Forms' The Journal of Asian Studies, 63, pp 566-568 doi:10.1017/S0021911804001615 Request Permissions : Click here Downloaded from http://journals.cambridge.org/JAS, IP address: 192.43.227.18 on 22 Mar 2014 566 THE JOURNAL OF ASIAN STUDIES undoubtedly agree that the great strength of his scholarship lies in his vision. At his best, although he may not footnote every thought, each paragraph contains the seeds of a PhD dissertation. So, graduate students and Wang Gungwu fans take note: at times in this volume, he is indeed at his very best! L IAM C. K ELLEY University of Hawai‘i at Manoa Architecture of Bali: A Source Book of Traditional and Modern Forms. By M ADE W IJAYA (M ICHAEL W HITE ). Honolulu: University of Hawai‘i Press, 2002. 224 pp. $50.00 (cloth). Made...
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...Communication and Promotion When Bali tourism is booming, Bali itself already has brand name that most are contributed by tourists who has come to visit Bali island. But after the bombing of October 12 there was certain decrease in Bali’s tourism market. To recover this situation Bali tourism board want to develop there brand image and in connection with government and stakeholders they are doing some campaign to improve their position in tourists market in the world. A. The new slogan of Bali Tourism Organisation is ‘’ We have to protect Bali in sustainable way, this is our joint responsibility. This destination is the benchmarking for (National) tourism and also the tourism gateway to Indonesia.’’ They want to make Bali the best tourism destination in the world without sacrificing the cultural values and traditions that are in place. 1. Bali Tourism Organisation want to make Bali the best tourism destination in the world without sacrificing the cultural values and traditions that are in place 2. According to the new brand Bali Tourism Board wants to make Bali known as ‘’World’s place of harmonious peace.’’ This is the new logo of Bali Tourism Board: Please put the logo picture here 3. The brand concept of Bali was based on the ancient Baliness Hindu principle of Tri Hita Karana, the harmonious and balanced relation between three primary element: mankind, nature and God. ...
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...In 21th century, many things have become more convenient and easier to complete. Traveling around the world is possible in modern world. In the past, you need to apply to Visa. Now, more and more governments offer tourist Visa to foreign. You can enter any country easily. However; this also lowers the safety inspection. It may cause some problems, such as terrorist activities. The situation has two. One is that the foreigners go to other countries and do threaten there. Another one is the local people force tourists to pay money or put them in danger. The local people just want to show something scared to government so they scarified the tourists. For example, it happened in the tourist district of Kuta, Bali, Indonesia, on 12 October 2012. The attack was claimed as the deadliest act of terrorism in the history of Indonesia according to the current police general. 202 people were killed, including 88 Australian, 38 Indonesian and 5 Swedish citizens. About 240 people were injured. (Amy Zalman, Ph.D., 2002) This was caused by a violent Islamist group. They caused another bombing in 2005. When this happened, it made the market of tourism in Indonesia go down sharply, not only affected one area but also whole Indonesia. This is an unexpected situation but a really big issue in Asia Pacific. It happened in many countries. Another example is Manila hostage crisis which happened on August 23, 2010. A Filipino hijacked a tourist bus carrying tourists from Hong Kong, in an attempt...
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...so that they can find out what products and services are available across the island. It must also be noted that Diamonds International market their products exclusively to visitors especially high-end visitors who require pricey items. The ad suggests that the Longines watch appears to be a high-end product because the former Ms. Universe Aishwarya Rai is wearing it. Normally Ms. Universe winners are synonymous with high-end products and fashion. Miss Universe also appears in strictly expensive product commercials. (New York Times 2008) The environment that she is in modelling the watch as well as the dress she is wearing indicates that the product is an extremely pricey product. It is these features likewise the distributor Diamonds International that suggest that the item is a luxury item; made for the wealthy and well fortuned market in the watch industry. Longines uses a previous miss Universe, Aishwarya Rai to display their product. The watch capitalizes on the fame of the star to showcase the confidence and stature, a person can have when they wear this watch. In wearing this item they can feel like a winner... like Rai. The print advertisement uses the wrists of the model to showcase the piece available for purchase...
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...Television Radio Outdoor- Billboards, Magazines Newspapers Brochures Internet Lux has made it a point to use every above source for its advertisement. However the most frequent source used is television. Lux was launched in India in 1929. Its slogan was “the beauty soap of film stars.” The first advertisement was by actress Leela Chitnis as the brand ambassador. It has heavily advertised in India using Bollywood actresses as its brand ambassadors from Asha Parekh, Mala Singh, Hema Malini, Rekha, Kareena Kapoor Khan, Aishwarya Rai Bachchan, Priyanka Chopra and Katrina Kaif in the latest ads. The brand had used male actors only twice in its advertisements – Shahrukh Khan was featured on the completion of the 75th years of Lux soap brand in 2005. Lux ad with the brand ambassador Leela Chitnis. Shah Rukh Khan with the four Ladies Aishwariya Rai Bachchan with Abhishek Bachchan. Abhishek Bachchan came along with Aishwarya Rai Bachchan in the year 2009 which was aired along with a promotional offer. Katrina Kaif has been roped in to becoming the brand ambassador of Lux. In the advertisement of July, 2012, that stars both Katrina Kaif and Shahrukh Khan in the campaign, endorsed two variants of the Lux soap – Lux Peach and Cream and Lux Strawberry and Cream. The fragrance of the new Lux soap stands for love and sensuality and the ad uses the slogan – “Bekaboo” meaning uncontrollable. The duo was seen for the first time in an ad because of their recently...
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...newspaper articles, gossip magazine stories during the last couple of decades, which featured the infamous casting couch – India TV and Suhaib Ilyasi have definitely convinced the public that it is indeed in existence. Thanks to the media, we now know that there exists an industry where you have beautiful people, aggressive bosses and ambitious new entrants – yes, the Indian TV industry too which is equally affected. The Bollywood beefcake Salman Khan has never been far away from controversies or brushes with the law. He has been in the news for killing an animal of an endangered species in the forests of Rajasthan.He has always been in the news for all the wrong reasons, be it roughing up scribes, man –handling his ex-girlfriend Aishwariya Rai or his...
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...Television Radio Outdoor- Billboards, Magazines Newspapers Brochures Internet Lux has made it a point to use every above source for its advertisement. However the most frequent source used is television. Lux was launched in India in 1929. Its slogan was “the beauty soap of film stars.” The first advertisement was by actress Leela Chitnis as the brand ambassador. It has heavily advertised in India using Bollywood actresses as its brand ambassadors from Asha Parekh, Mala Singh, Hema Malini, Rekha, Kareena Kapoor Khan, Aishwarya Rai Bachchan, Priyanka Chopra and Katrina Kaif in the latest ads. The brand had used male actors only twice in its advertisements – Shahrukh Khan was featured on the completion of the 75th years of Lux soap brand in 2005. Lux ad with the brand ambassador Leela Chitnis. Shah Rukh Khan with the four Ladies Aishwariya Rai Bachchan with Abhishek Bachchan. Abhishek Bachchan came along with Aishwarya Rai Bachchan in the year 2009 which was aired along with a promotional offer. Katrina Kaif has been roped in to becoming the brand ambassador of Lux. In the advertisement of July, 2012, that stars both Katrina Kaif and Shahrukh Khan in the campaign, endorsed two variants of the Lux soap – Lux Peach and Cream and Lux Strawberry and Cream. The fragrance of the new Lux soap stands for love and sensuality and the ad uses the slogan – “Bekaboo” meaning uncontrollable. The duo was seen for the first time in an ad because of their recently...
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...Clothes Account of Sumita’s development The short story “Clothes” is written by Chitra Banerjee Divakaruni and is about a young Indian woman called Sumita. In the beginning of the text she is an innocent, nervous and open-minded girl. She is very modest and obedient to her parents’ wishes. She has accepted to marry a man, depending on his accept at the bridal viewing, only to please her beloved mother and father. She has to get a purification bath in the women’s lake so she can be completely clean, pure and innocent. She is changing and becoming a wife. Somesh, her future husband, works at 7-Eleven and is very understanding, kind and patient with her. When Sumita is on the aeroplane heading to America, she thinks about a sari. She is comparing it to the lake, which symbols a new beginning. She is in her mind getting ready for a new beginning, a new life in America. Gradually Sumita’s way of dressing herself changes and her inner self does as well. She is becoming more independent. When she wears typical American clothes like jeans and t- shirts, instead of dressing herself in the Indian traditional sari, she gets a boost of confidence: “I’m wearing a pair of jeans now, marvelling at the curves of my hips and thighs (...)”1 In America, she thinks about getting an education. Somesh supports her in her decision to become a schoolteacher. She has high hopes for herself and believes in herself – things she has never had much of before, when she was in India. She has...
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