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B&N Observation

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Barnes & Noble Observation project

Company Profile: Barnes & Noble is a publicly traded company listed on the NYSE under the symbol “BKS.” Barnes & Noble offers customers premier destination for book, eBooks, Magazines, toys & games, music, DVD and Blu-ray, and related products and services.
Barnes & Noble (B&N) is the leading book retailer in the United Stated, with over 1,300 stores across all 50 states and Washington D.C. as well as holding 36.4% of the market share. The company consists of thee segments, which includes a retail segment, a college bookstore segment and its e-reader segment. Barnes & Noble also owns a publishing company, Sterling Publishing, a leading publisher of nonfiction books. “Barnes & Noble acquired B&N College in September 20009; it is now a wholly owned subsidiary. B&N College has 700 stores and operates on college and university campuses across the United State.” (IBISWorls) “Of these 700 stores, 664 are traditional college book stores and range in size from 500 to 48,000 square feet. The other 36 stores are academic superstores ranging in size from 11,000 to 75,000 square feet. B&N College caters toward students and faculty and offers textbooks, course-related materials, emblematic apparel, schools supplies and more. In June 2014, the company announced that it will be separating its Nook and retail store businesses. The transition is expected to be completed by early 2015.”

Competitors: Barnes & Noble has many competitors such as Amazon.com, Walmart Stores Inc., Books-A-Million Inc. and Follett Higher Education Group. Out of all the companies in the industry Barnes & Noble holds the measurable market share with 36.4% and the next highest competitor holding a 9.2% market share. Some profiles of Barnes & Nobles competitors can be seen below. Follett Higher Education

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