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Banglalink

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HISTORICAL BACKGROUND
The service sector has been growing rapidly after the World War II, as many nations shift from a manufacturing based economy to service economy. Telecommunication industry is playing an important role in the communication system that has become an obvious for this modern world. ‘Orascom Telecom Holdings’ which was established in 1998 is one of those dynamic telecom companies of the world. Till date, this Egyptian Telecom company is facilitating cellular phone service to the people of 9 countries. Banglalink™ is the new member of the esteemed GSM family of Orascom Telecom Holdings. The scenario of the telecom industry has totally changed as BanglalinkTM entered in the industry with the aim of serving mobile phone services to the mass population of the country so that the entire communication system of Bangladesh develop dramatically.
If we compare the present situation of ‘BanglalinkTM’ with Sheba Telecom Company, we find the emerging growth and cordial consumer acceptance of ‘BanglalinkTM’ which was never been seen and even thought during the operational period of Sheba Telecom Company. Brand preference and consumer acceptance of Banglalink TM has created this immense growth rate.
Banglalink™ is the new member of the GSM family of Orascom Telecom Holdings. Orascom Telecom Holdings is operating in 9 countries of the world. The subsidiaries include Egypt, Algeria, Pakistan, Tunisia, Iraq, Bangladesh, Congo Brazzaville, Zimbabwe, and Democratic Republic of Congo. The operational performance in 2004 was driven by a robust subscriber growth with a marked rise in commercial activities by OTH operations. The number of subscribers exceeded 15 million by August 2004, with prepaid subscribers constituting 73% of the total subscriber base. In Pakistan, Mobilink exceeded the 5 million-subscriber base. In Algeria, Djezzy exceeded 3.4 million subscribers
BANGLALINK ‘TIGER RUN’ IN OUR CELLPHONE SECTOR

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