...Minnesota Lions Eye Bank Abstract The Minnesota Lions Eye Bank (MLEB) is a non-profit organization responsible for the recovery, processing and distribution of ocular tissue used for transplant and/or research purposes in the state of Minnesota, western Wisconsin and eastern North Dakota. The primary products the produces are corneas, sclera and whole globes. In North America and Asia there is a large demand for ocular tissue for transplant as well as research and training purposes. In order to maximize financial resources the MLEB must utilize a Market-Product grid to identify markets and the products in most demand in the implementation of direct marketing techniques to targeted consumer populations. The target consumer populations include fellowship-trained ophthalmologist in cornea surgery, ocular researchers and eye bank professionals. Market-Product Analysis: Minnesota Lions Eye Bank The Minnesota Lions Eye Bank (MLEB) is a non-profit organization and one of the most reputable eye banks in the world, (Minnesotalionsvisionfoundation.org, n.d). It is a well-known leader in the United States for providing eye tissues for transplant and research purposes. The MLEB serves the communities of Minnesota, western Wisconsin, and eastern North Dakota by recovering cornea and sclera allografts from consented donors for transplant and research/training, (Minnesotalionsvisionfoundation.org, n.d). Since being founded in 1960 the Minnesota Lions Eye Bank has provided more than...
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...The importance of Integrated Marketing Communications during financial crises in the Republic of Macedonia Author: Ass. Prof. Ilijana Petrovska, Ph.D. University American College Skopje Address: Ul. 3 Makedonska Brigada bb, 1000 Skopje, Macedonia Tel / fax: +389 2 2463156 Mobile +389 78 383 112 e-mail: petrovska@uacs.edu.mk Co-author: Prof. Nada Sekulovska, Ph.D. University “Ss Cyril and Methodius”, Fakulty of Economics, Skopje Address: Bul. Krste Misirkov b.b., 1000 Skopje, Macedonia tel. 00389 2 3286 849 e-mail: nadas@eccf.ukim.edu.mk The importance of Integrated Marketing Communications during financial crises in the Republic of Macedonia Abstract The purpose of this paper is to implement a research regarding the marketing communications of the financial institutions during the last financial crises in the Republic of Macedonia. The last world financial crises had a big negative impact on the world economy, especially in the financial industry. However, the Republic of Macedonia didn’t suffered big financial implications in the financial industry, mainly because the investments in this sector are still underdeveloped and also the current financial actors are not active in the world financial markets. However the financial institutions’ marketing communications is showing changes in the world and in Macedonia, too. With the monitoring of the world banks’ marketing communications, the main conclusion is the change in the communications...
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...HSBC Wants to be known as the “world’s local bank.” This tagline reflects HSBC’s positioning as a globe-spanning financial institution with a unique focus on serving local markets. Originally the Hong Kong and Shanghai Banking Corporation Limited, HSBC was established in 1865 to finance the growing trade between China and the United Kingdom. It’s now the second largest bank in the world. Despite serving over 100 million customers through 9,500 branches in 85 countries, the bank works hard to maintain a local presence and local knowledge in each area. Its fundamental operating strategy is to remain close to its customers. As HSBC’s former chairman, Sir John Bond, stated, “Our position as the world’s local bank enables us to approach each country uniquely, blending local knowledge with a worldwide operating platform.” Ads for the “World’s Local Bank” campaign have depicted the way different cultures or people interpret the same objects or events. One TV spot showed a U.S. businessman hitting a hole-in-one during a round in Japan with his Japanese counterparts. He is surprised to find that rather than paying for a round of drinks in the clubhouse, as in the United States, by Japanese custom he must buy expensive gifts for his playing partners. In another international TV spot, a group of Chinese businessmen take a British businessman out to an elaborate dinner where live eels are presented to the diners and then served sliced and cooked. Clearly disgusted by the meal, the British...
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...Case HSBC HSBC wants to be known as the “world’s local bank.” This tagline reflects HSBC’s positioning as a globe-spanning financial institution with a unique focus on serving local markets. Originally the Hong Kong and Shanghai Banking Corporation Limited, HSBC was established in 1865 to finance the growing trade between China and the United Kingdom. It’s now the secondlargest bank in the world. Despite serving over 100 million customers through 9,500 branches in 85 countries, the bank works hard to maintain a local presence and local knowledge in each area. Its fundamental operating strategy is to remain close to its customers. As HSBC’s former chairman, Sir John Bond, stated, “Our position as the world’s local bank enables us to approach each country uniquely, blending local knowledge with a worldwide operating platform.” Ads for the “World’s Local Bank” campaign have depicted the way different cultures or people interpret the same objects or events. One TV spot showed a U.S. businessman hitting a hole-in-one during a round in Japan with his Japanese counterparts. He is surprised to find that rather than paying for a round of drinks in the clubhouse, as in the United States, by Japanese custom he must buy expensive gifts for his playing partners. In another international TV spot, a group of Chinese businessmen take a British businessman out to an elaborate dinner where live eels are presented to the diners and then served sliced and cooked. Clearly disgusted by the meal...
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...Introduction The chosen organisation is HSBC Bank Middle East Limited (HBME Ltd) which is the largest and most widely represented bank in the Middle East. It has been a principal member of HSBC Group since 1959 having originally been called The British Bank of the Middle East (BBME). Operating in 8 countries within the region it provides a range of banking services for both corporate and individual customers. Middle East banking sector forecast to 2013(Bharat Book Bureau 2010) indicates that the banking industry in the Middle East region is considered one of the world’s fastest growing industries. Banks play an essential role within an economy and can contribute to its health and stability. Most world economies, including the Middle Eastern economies, attempt to focus their efforts on growing and stabilising their banking sectors. Al Shaher, T.,Kasawneh, O.,Salem, R.(2011) This assignment will focus on the United Arab Emirates (U.A.E) region of HBME Ltd. This region due to current U.A.E Central Bank restrictions has a cap of 8 branches which serve 5 of the emirates with a multitude of smaller Customer Service Units. All the usual banking services and products are available including offshore banking and Investments, personal and private banking, commercial and investment bank capabilities. The bank serves a truly multicultural society with over 200 nationalities co existing peacefully within the U.A.E (UAE Interact 2009). Banks play an essential role within an economy and can...
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...Types/variations of CRM 7 Implementations of CRM 10 Importance of CRM in banking 12 Challenges in CRM implementation 14 3. CRM initiatives at SBI 16 CRM and SBI Life 16 4. CRM initiatives at HDFC Bank 19 About HDFC bank 19 Challenges 20 CRM solutions 20 Results 21 VbV facility for HDFC customers 21 Offers 21 RAP computer telephony integration 22 5. Research Methodology 23 Objective 23 Methodology 23 Demographics of sample 23 Data Analysis 24 Qualitative Analysis 25 Quantitative Analysis 27 Data Interpretation 29 6. Conclusion 30 7. References 31 Introduction to Banking Sec 5 (b) of the Banking Regulation Act, 1949 defines banking as “accepting for the purpose of lending or investment, of deposits of money from the public, repayable on demand or otherwise, and withdrawal by cheque, draft, order or otherwise”. Prior to initiation of reforms in 1991, Indian banking industry suffered from lack of competition, low capital base, inefficiency and high intermediation costs. Ever since the bank nationalization of 1969, the banking sector had been dominated by the public...
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...hi today we are going to discuss communities on my dreams and such as we see this is from chapter or anything market segmentation targeting out the full apartment book on marketing and management our salvation perspective so let's get started them originally hsbc stands for hong kong and shanghai banking corporation limited it was established in eighteen sixty paid to finance our growing food between China and United Kingdom and then serves around three million customers who its branches in countries as you can see in this map its present in almost all around the world except in some African countries and in sequence it was born there in china in the year I just bc was the world's second largest bank in terms of external assets but now including special dipping stands at this and for a place only remain in Chinese band apart from this the province assets of the bandits . million dollar as per this is all of us / starts and at the same time our economic our country's economic means gdp is two point one trillion dollar so we can see in the college's bc his father a doubt our country in terms of economic valuation so the total transactions handled by the band all around the low is more than a country's gdp you that's that's enough to explain the immensity of this band so now the question arises out of the able to expand to certain our skin and so many different country serving people from all backgrounds...
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...Communication Strategy 15 (1) Receiver/Comprehension 15 (2) Channel/Presentation 15 (3) Message/Yield 15 (4) Source /Attention 16 Creative Strategy 17 Advertising Campaign Theme 17 Television and Radio Media 18 Magazine and Newspaper Media 19 Support Media 19 Media Objectives 20 Media Messages 21 Website 24 Sales Promotion 24 Campaign Research and Evaluation 25 Conclusion 26 Recommendations 27 References 28 Bibliography 29 Appendices 30 Introduction NAB Smart Everyday Accounts gives you access to your own money via NAB Visa Debit. Like a credit card, it enables you to make purchases online, over the phone, overseas, or wherever Visa is accepted, but all the time using your own money. The NAB Visa Debit card is the key to an evolving E-commerce world. The campaign is being developed to attract the new generation of 16-18 year olds, who don’t have a credit card and are wishing to make online purchases. It is important for pre-adolescent to feel independent of his or her own money. And for many 15-17 year olds who aren’t aware of the NAB Visa Debit card and wishing to make an online purchase, they have no choice but to borrow their parent’s credit card. To help solve this issue and have NAB evolving with trends, the marketing team has come up with an awareness campaign for the NAB Visa Debit Card that will run for just over a year across all...
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...to pay for a hotel, especially when she was told that Braelyn could be in the hospital for weeks. At that point someone told her about the Ronald McDonald House. The Ronald McDonald House is a safe place to stay within walking distance from the hospital; it is like a hotel with a dorm set-up that has rates based on your income. The Ronald McDonald House if mostly funded by donations. One way to donate is through cause marketing by buying a Happy Meal. Cause marketing (also referred to as cause-related marketing) is a type of marketing that involves the cooperative efforts of a “for profit” business and a nonprofit organization for mutual benefit. According to adage.com, the field of cause marketing began in 1983, when American Express raised money for the restoration of the Statue of Liberty. Adage.com states that “During a 3 month period, American Express offered to contribute one cent for each card transaction and $1 for each new card issued and backed the offer with a substantial media campaign.” An article on about.com entitled Cause Related Marketing: What you Need to Know goes on to say that “the results are now legendary. The Restoration Fund raised over $1.7 million and American Express card use rose over 27%. New card applications increased 45% over the previous year”...
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...DEPARTMENT OF MARKETING MANAGEMENT MODULE: MARKETING OF FINANCIAL SERVICES (MMRK812) [pic] LECTURE NOTES CHAPTER 1: AN OVERVIEW OF THE FINANCIAL SERVICES SECTOR IN ZIMBABWE 1. Introduction Zimbabwe’s financial sector is relatively sophisticated and consists of the Reserve Bank of Zimbabwe (RBZ) at the apex of banking institutions, commercial banks (e.g. CBZ, NMB, FBC, ZB, MBCA, Kingdom, Trust, Stanbic, Barclays, Chanchart), merchant banks, building societies (e.g. CABS, CBZ building society, FBC building Society etc), the People’s Own Savings Bank (POSB), insurance companies (e.g ZIMNAT, NICOZ DIAMOND, Old Mutual, First Mutual, Nyaradzo), pension funds (e.g Allied workers pension fund, NRZ pension fund), asset management companies (Imara and Edwards), developmental financial institutions, the Zimbabwe Stock Exchange (ZSE), microfinance institutions (e.g MicroKing) and money transfer agencies (e.g Western Union, Moneygram, Homelink). Discount and finance houses have closed and their functions taken by commercial and merchant banks. The growth of the financial services sector is largely attributed to the financial liberalization of the early 1990s, through the Economic Structural Adjustment Programme (ESAP). 2. Structure of the banking sector Number of operating banking institutions (including POSB) declined to 25 from 26 following the voluntary surrender of a banking license by Genesis Investment Bank whilst one merchant bank (Renaissance)...
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...Public Sector ADVERTISING CAMPAIGN-TRANSIT OFFICERS | | Martha mwaniki Xian Luo Yanhao Li Tan Wang Mohammed Babiker | | ECU | 4/18/2012 | | Table of Contents Team Agreement 3 BRIEF OVERVIEW 4 Objective 4 Marketing strategy 4 SWOT ANALYSIS 5 Transit Officer SWOT Analysis 5 Primary audience 6 Target Audience Profile 6 CREATIVE STRATEGY 8 Digital Campaign 14 Television Campaign 15 Team Agreement Research & Target audience profile & Poster : Xian Luo Report & Creative Strategy : Martha mwaniki Marketing Objective & Strategy & Poster : Yanhao Li Digital Campaign & Logo : Tan Wang Television Campaign : Mohammed Babiker BRIEF OVERVIEW Whether you are trying to expand your new business or fill an employee spot or two in your current business, you will need to create recruitment advertisements to target your potential employees. In this campaign we are recruiting new Transit officers to the public transport sector. Being a Transit officer is not for everyone and not everyone who sees him or herself being able to be an officer. In this recruiting campaign we want to vouch new officers on the team who are looking for a new career that is challenging and yet rewarding. In order for this campaign to be effective we have come up with creative advertising appeals and strategies to attract and or influence the new recruits to join the team. In order for this campaign to work we must attract...
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...offered the bank tremendous opportunities for growth as seen by the growth in developing markets (HSBC.com, 2016). The profitability of developing countries has surpassed profits for developed markets such as USA and Europe. An illustration of the same can be seen by the asset and profit ratio in developed markets and developing markets which show positive numbers in terms of profit (Morris and Liu, 2015). Another benefit to operating in the emerging markets is the opportunity to tap into the wealth management industry. The banks origin in Hong Kong coupled with the presence of an already established wealth market in the region makes an opportunity for the bank to acquire more clients. HSBC’s has also taken advantage of its diverse cultural image and reduced cost of wages to outperform its operations in developed markets (HSBC.ca, 2011). The cost of running its operations in developing countries such as Brazil, Singapore, India and Thailand is much lower than in Europe. The reason for cheaper operations cost is as a result of reduced remuneration cost in areas of developing countries in comparison to the already developed countries. The risks associated with the bank include the inconsistent application of policies and regulations in the new markets (Henning, 2016). The problem of acquiring licenses in the developing markets poses a challenge to the bank (Wildau, 2016). The bank has also faced the problem of competing with already known banks such as national banks. Target Market...
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...M1-Compare marketing techniques used in marketing products in two organisations. Within this assignment i aim to compare the differences and similarities of two specific organisations, Apple and HSBC for the purpose of extended in-depth research i intend to use information collected independently via the internet and from the businesses themselves to attain a coherent comparison of said techniques used to market products. The organisations in question are businesses varying in sectors and specialities. Both of the businesses are mentioned in the best 100 global brand directory at number one (Apple) and number thirty two (HSBC) as shown below. Marketing techniques are tools used to ensure businesses reach their marketing objectives in the most efficient yet profitable manner. Survival, a technique that must be considered by the majority of start up/young businesses however, this aspect no longer applies to the businesses in question due to their success. Both businesses are similar considering that they must ensure they stay profitable, for example it is crucial that both businesses stay up to date with advances in technology, a form of product development. HSBC offer the “secure key” which intertwines safety of customer’s accounts and technological aspects of accessibility whilst being obtainable. Similarly to HSBC, Apple ensure they stay up to date in terms of safety for customers apps such as “find my iPhone” were launched whereby customers in the event of misplacing...
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...advertising (or) marketing (or) public relations help restore trust in the banks? Most of the world has been affected by what has been called the global recession. Banking deregulation is undeniably the main cause of the financial crisis. This essay is going to demonstrate why this is by covering key events, which have lead to the crisis, and highlighting some possible marketing solutions to the trust issue that has resulted from it. The Great Depression in the 1930s provoked the US government to introduce new regulations in order to reform banks and ensure that there would never be another crisis of its type again. These reforms came under the name of the banking act of 1933, commonly referred to as the Glass-Steagle act. Crucially most of the new laws meant that retail and investment banks were to be kept separate and investments could not be made if a return was unlikely. However, over 50 years later these laws became more relaxed as the banks were always pushing to be privatized, as they knew they would be able to make more money (Robert Weissman, 2009). It was then believed that the financial world had changed so much since the Great Depression that the regulatory rules were outdated and that the banks would be able to manage themselves, the decision was also influenced by $300 million of lobbying (PBS, 2003). The Glass-Steagle act was revoked in 1999 by president Clinton, this removed the separation that existed between Wall Street retail banks and investment banks and meant...
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...Introduction Short Message Service SMS is today's simplest and cost-effective way to reach a global mobile audience. Thousands of organizations are using messaging already to communicate with customers and employees. SMS was built into the European Global System for Mobile (GSM) standard as an insignificant, additional capability. Yet in many countries SMS was perceived as cheap, and it offered one-to-one, or one-to-many, text communications that could be read at leisure, or more often, immediately. SMS was avidly taken up by young people, forming new cultures of media use.(Goggin & Spurgeon, 2005). Text messaging is instantaneous, inexpensive and personal, and enables numerous applications. In the face of turbulent economic conditions and significant cost pressures, U.S. financial institutions, like their counterparts around the world, are focusing on improving the profitability of their customer relationships, lowering channel costs and enabling more self-service electronic banking. In recent years, the rise of mobile banking has opened a new path for financial institutions to lower the cost to serve their customers, improve their competitive position and increase customer acquisition and loyalty. At the same time, mobile banking establishes a foundation for delivering future products and services that can be monetized, such as mobile payments and remittances. Despite this new ROI opportunity, most institutions have primarily utilized this new channel to drive mobile banking...
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