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Bank of America Case Study

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Executive Summary
Bank of America

Bank of America Corp.
Group Members:
Mary Bruton
Shawn Harsaran
Carlos Leal
Tom Egurrola
Jennifer Stanis Broward College
MAN4720

September 09, 2013 Professor James Popino

According to Bank of America, they’re focusing on creating real, meaningful connections with individuals, businesses and communities to help them connect with what matters most. Bank of America is proud to partner with 57 million customers, bringing them skills and expertise, to help make their financial lives better. (Bank of America company overview, n.d). These ideas and objectives are further exemplified through Bank of America’s mission and vision statements, as well as its objectives and strategies.
Mission Statement
According to David (2011), the mission statement answers the question “What is our business?” A mission statement is more than a statement of specific details; it is a declaration of attitude and outlook. Bank of America’s mission statement is “We built Bank of America to meet the fill range of financial needs for people, businesses, and institutional investors; to attract the best employees to serve our customers and clients; to support the communities where we do business; and to create long-term value for our shareholders.”
Vision Statement
According to David (2011), a clear vision provides the foundation for developing a comprehensive mission statement. Bank of America’s vision statement is “Our vision is for Bank of America to be the world’s finest financial services company. We think that this is an appropriate and achievable goal”.

Objectives
One of Bank of America’s primary objectives is to strengthen the economic and social well being of communities. They strive for the preservation of affordable housing in neighborhoods, lending to minority and women owned business, and

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