Premium Essay

Bank of America

In: Business and Management

Submitted By freeloopyy
Words 1584
Pages 7
1. Alternatives: First, it should build apps for other platforms also not only for iPhones and they should plan to add more functionality to these apps like credit card balance check or payment of credit card bills. It should also allow users to take benefit of mobile banking service regardless of being online user. Instead of concentrating on binding people to use both mobile and online banking they should concentrate more on customer satisfaction. Mobile banking is a very convenient channel to interact with clients as compared to other channels, as it is fast and can be accessed at any time from any place around the globe. BOA might have an adverse effect on its market share as compared to its peers/ competitors who are dominating the mobile banking market by providing more features/ functionality to the mobile applications. BOA can reduce operational and transaction costs in long run by providing more functionality in its mobile application and promoting its unique features. Moreover the cost of development of the application is very expensive.
Second, it should classify its market segments based on Exhibit 3b (Global Consumer and Small Business Banking, Global Corporate and Investment Banking, Global Wealth and Investment Management) then designs a specialized application based on the needs of the target market. The advantage is that it would step ahead of its competitors in providing customized solution for each market listed above. In turn, it will increase customer satisfaction and that would lead to expand its current market in each segment. This will result in increasing mobile banking by integrating BOA’s business line spreading its platform to increase more market coverage.... 2. Case Analysis of Bank of America: Mobile Banking
Case Analysis of Bank of America: Mobile Banking
Marcus J. Durr
Professor Trittipo
AMBA 650 Section 9047
January 31,

Similar Documents

Free Essay

Bank of America

...Bank of America Corporation is an American multinational banking and financial services corporation headquartered in Charlotte, North Carolina. It is the second largest bank holding company in the United States by assets. As of 2010, Bank of America is the fifth-largest company in the United States by total revenue, and the third-largest non-oil company in the U.S. (after Walmart and General Electric). In 2010, Forbes listed Bank of America as the third biggest company in the world. Despite its success Bank of America is facing some issues with entering the Chinese credit card market. Some problems Bank of America is facing is, the strong sense of values to cultural beliefs among the Chinese customers, some card issuers show little loyalty to their primary cards, and are unprofitable to the market. There are various steps Bank of America should take in order to remain a segment leader. The first step Bank of America should take is to gain the support of the government by getting the Chinese people to understand the benefits of having credit a card. They should do surveys showing why Chinese customers not interested in credit card usage. They should also become very well acquainted with other banks that have already entered China to see how they became successful. The second process is to develop an infrastructure to have more atm’s and banks so they are easily accessible for the Chinese customers. Have more atm’s in place where Chinese customers can access them for example...

Words: 381 - Pages: 2

Free Essay

Bank of America

...Bank of America research paper Kim Adams Wilmington University Bank of America's history dates back to 1904, when Amadeo Giannini founded the Bank of Italy in San Francisco to cater to immigrants who were denied service from other banks. Shortly following the opening of Bank of Italy the San Francisco earthquake struck, causing most banks to halt all lending practices. Giannini managed to rescue funds to start lending within a few days of the disaster to those who was willing to rebuild. Bank of America was formed when Giannini consolidated his Bank of Italy with Bank of America. As of 2010, Bank of America is the 5th largest company in the United States by total revenue, as well as the second largest non-oil company in the U.S. (after Walmart). In 2010, Forbes listed Bank of America as the 3rd biggest company in the world. (CNN Money) As one can imagine, all industries from mom and pop stores to multi million corporations have felt the wrath of the economic downturn. To make the statement that any bank is performing desirably would be a slight exaggeration. Prior to the recession, banks (including Bank of America) were content with relaxed lending guidelines, contracting out any brokers, and questionable appraisers. The above noted coupled with American’s constant desire for more, set the United States up for a perfect storm. The share price, like the US banking market in general, has dipped significantly from its relatively recent highs. The last twelve...

Words: 2595 - Pages: 11

Free Essay

Bank of America

...Bank of America 3/12/12 History of the company: The bank of America has become one the most well known banks in the world. In fact this success is due to it several historical merges, especially with the bank of Italy, founded by Amadeo Giannini in San Francisco in 1904. The founder and president of Bank of America agreed to the merging on 1929. It operated under the name Bank of America, and in 1958 the bank harnessed the technology that lets credit cars to be linked directly to bank accounts by introducing bankamericard, and this was the progenitor of VISA. Bank of America first expanded to the borders of California with its acquisition of Seattle-based Seafirst Corporation in 1983. From this, the company expanded in Idaho, Arizona, Washington and Oregon, and it was the largest in history. In 1998, the company was purchased by NationsBank, which moved the headquarters to charlotte North Carolina. The bank suffered serious losses when the director was not able to pay back the large hedge fund it loaned. NationsBank structured the purchase as a merger and renamed the merged company the bank of America Corporation. The company had assets totaling 570 billion dollars, with 4800 branches situated across 22 states. It is currently the largest bank in the United States. Comentario [RN3]: I got lost with the dates during your presentation. There are some more here, but the history could have been made clearer with specific dates and actions. Comentario [RN2]: This sentence...

Words: 2133 - Pages: 9

Free Essay

Bank of America

...TP027192 INTAKE CODE: UC2F1501IBM BM061-3.5-2-BEG MODULE NAME: BUSINESS ETHICS GOVERNANCE TOPIC: BANK OF AMERICA’S MOST TOXIC ASSET (CASE B) INDIVIDUAL ASSIGNMENT LECTURER: FARAHIDA BINTI ABDUL JAAFAR DATE ASSIGNED: 06th MARCH 2015 DATE DUE: 17th APRIL 2015 Table of Contents INTRODUCTION. 3 Summary. 3 Ethical Dilemma. 3 Affected Stakeholders. 4 ANSWER FOR QUESTION 1. 4 ANSWER FOR QUESTION 2. 5 ANSWER FOR QUESTION 3. 6 ANSWER FOR QUESTION 4. 7 ANSWER FOR QUESTION 5. 8 ANSWER FOR QUESTION 6. 8 CONCLUSION. 9 REFERENCES. 10 BANK OF AMERICA’S MOST TOXIC ASSET (CASE B). INTRODUCTION. Summary. Ken Lewis was a Chief executive officer of Bank of America, he was appointed as American Banker’s "banker of the year "after purchasing Countrywide Financial and Merrill Lynch. The bank acquisition of Merrill Lynch in 2008 made Bank of America the world's largest wealth management Corporation and a major player in the investment banking market. The deals were applauded and made Ken Lewis even more worth being named as American Banker’s “banker of the year” During first week of January 2009 both Countrywide Financial and Merrill Lynch were bankrupt with assets in their balance sheet which set a new standard for toxicity in financial market, resulting in forfeiture for the bank and requiring financial assistance from the Federal Government. Bank of America was forced to welcoming U.S. taxpayers as the company’s largest shareholder. BOA stock was down by 65...

Words: 2993 - Pages: 12

Premium Essay

Bank of America

...Assignment #1 Bank of America Melissa Shuler February 14, 2012 HRM 532 Dr. Marie-Line Germain Outline the talent management program that led to success for the company. Before we can go into the talent management program that led to the success for the company we must know how the company began. The Bank of America was formed in 1904 when the founder of Bank of Italy, Amadeo Giannini which was solely out of San Francisco in an effort to cater to immigrants that were denied services by other banks based upon their status. According to the article there was a fire in 1906 that was caused by an earthquake that completely took out the bank. In order to make sure things were going to get back to the way they once were, Giannini handed out loans to those who were willing to help rebuild and hoped that things would get back to the way they were and then the loans were repaid (Goldsmith, 2010). Amadeo Giannini had ambitious plans to create a bank trading at a national level. He expanded BankAmerica operations into the western U.S. states, in the process moving into the insurance market (with the support of his holding company, the Transamerica Corporation). However, Giannini’s plans were somewhat thwarted by two factors. Firstly, BankAmerica and TransAmerica’s relationship was curtailed by the 1956 Bank Holding Company Act, which forbade banks from possessing non-banking organizations. Secondly, federal banking regulation dictated that banks should not be active interstate...

Words: 1299 - Pages: 6

Free Essay

Bank of America

...Brittany Murphy http://www.bankofamerica.com/ More than 175,000 Bank of America associates provide financial products, services, ideas and solutions to customers and clients in 50 states and the District of Columbia. The company is poised to take on Citigroup as the largest provider of financial services and investment services by expanding its investment services network in the coming year. Bank of America has been experiencing tremendous growth against all odds and has made quite a name for itself despite the traditionally aristocratic, sometimes stuffy banking environment. Examine Bank of America's Website. Identify the key members of the Bank of America executive management team. Brian Moynihan, Catherine Bessant, David Darnell, Anne Finucane, Charles Holliday Jr., Christine Katziff, Terry Laughlin, Gary Lynch, Thomas Montag, Charles Noski, Andrea Smith, Ron Sturzenegger, Vruce Thompson are all key members on the Bank of America executive management team. My first impression of these highly educated people was how much of an impact each individual makes to the company. For example Brian Moynihan, the Chief Executive Officer leads one of the world’s largest financial institutions. Catherine Bessant is the Global Technology and Operations executive at Bank of America and is a member of the company’s executive management team. She is responsible for delivering end-to-end technology and operations across the company. She is also responsible for managing the bank’s...

Words: 484 - Pages: 2

Free Essay

Bank of America

...Bank of America’s CEO and Chairman Ken Lewis, in an effort to purchase Merrill Lynch at the cost of $50 billion misled shareholders by not disclosing all the facts pertaining to the merger. CEO and Chairman Ken Lewis could not have known the controversy and ramifications that would follow his deception or neglect. Or, as he stated himself, there was no intent of deception. The ethical issue here is whether or not Ken Lewis intentionally deceived the shareholders of Bank of America in order to acquire Merrill Lynch. Many question the ambitions of CEO Ken Lewis who had already acquired Countrywide Financial after their failure and now he is acquiring Merrill Lynch. It is reported that Lewis’ investment in Countrywide Financial was $2 billion and his takeover of Merrill Lynch was $44 billion. Reports say that over the last five years Mr. Lewis has spent $100 billion on acquisitions. (Bill Taylor) These acquisitions included MBNA, LaSalle Bank, Fleet Boston and U. S. Trust. It appears that Ken Lewis has built himself a nice little empire. The question here is whether Mr. Lewis acted unethical in his acquisition of Merrill Lynch. Did Ken Lewis bite off too much at the expense of others? We would need to look deeper into the circumstances surrounding his acquisition of Merrill Lynch. Merrill Lynch was a failing company and as part of Bank of America’s agreement to save it, the CEO of Merrill Lynch asked for bonuses for himself and other top management persons. At least 700 of Merrill...

Words: 1075 - Pages: 5

Free Essay

Bank of America

...strategy assessment; and recommendations to the Bank of America on how to maintain and strenghen its competitive position. Paper Introduction: strategic Management analysis bank of america Introduction The report presents the findings of a strategic management analysis ofBank of America Corporation a financial services company that participatesin most facets of the financial services sector Bank of America is anationwide financial services company in the United States and the companyis the country's third largest banking company when measure by totalassets behind CitiGroup in first place and J P Morgan Chase in secondplace Hoover's Inc This report begins with an assessment of the external Text of the Paper: The entire text of the paper is shown below. However, the text is somewhat scrambled. We want to give you as much information as we possibly can about our papers and essays, but we cannot give them away for free. In the text below you will find that while disordered, many of the phrases are essentially intact. From this text you will be able to get a solid sense of the writing style, the concepts addressed, and the sources used in the research paper. Reliability in Service|.2 |3 |.6 |4 |.8 |3 |.6 ||Delivery | | | | | | | ||2. 8 |4 |.32 ||customer acquisition system | | | ||6. High-level of consumer awareness|.1 |4 |.4 ||3. Strong and effective online |human resources management ||customer acquisition system | ||6. Bank of Americaranks somewhat ahead of J.P. High-level...

Words: 1815 - Pages: 8

Free Essay

Bank of America

...Before 1998, the Bank of America organization named “Nations Bank” and based of Charlotte, North Carolina. In 1998, NationsBank merged with BankAmerica which was in San Francisco-based and renamed the corporation "Bank of America". In America’s bank history many banks have been consolidated into the Bank of America. The biggest one is the “Bank of Italy”, founded in San Francisco by Amadeo Giannini in 1904. in 1929 those tow banks completely merged and based in Los Angeles. After the merge bank growth strongly and its succeed in developing an advanced branch banking system. The combined company was headed by Giannini with Monnette serving as co-Chair. Also they entered into the insurance industry, and branched their company into most of the western states. They also as well as Efficiency of technologies they enabled credit cards to be linked directly to individual bank accounts and also automatic check processing, account numbers. In 1958, the bank introduced the BankAmerica, which changed its name to VISA in 1977. As today’s known Bank of America announced their assets is 1.7 trillion. On August 23, 2007 the company announced a $2 billion dollar repurchase agreement for Countrywide Financial. Today in world stock market BOA Company’s stock price is $46.13 with 45,494,177 volumes. http://corp.bankofamerica.com/public/public.portal?_pd_page_label=products/bafi/default ----------------------- Bank of America Key Numbers |Company Type |Public (NYSE: BAC)...

Words: 277 - Pages: 2

Premium Essay

History Of Bank Of America

...Bank of America is a multinational and financial services banking corporation headquartered in North Carolina. The bank is one of the largest bank holding companies in the United States by assets, and serves clients and consumers in more than 145 countries. Also of note, in 2008 the Bank of America (the Bank) acquired investment bank Merrill Lynch; one of the largest investment banks and wealth managers in the world. In March, 2013 the Bank stated it intended to buy back up to $5B in common shares, and redeem approximately $5.5B in preferred stock. Heritage isn't just about history. It's about people and their stories. The stories that shape who we are, tell where we've been and show where we're going. At Bank of America, our history covers...

Words: 389 - Pages: 2

Free Essay

Downside to Bank of America

...Banking Bank of America Corporation is one of the Big Four banks in the United States servicing as an American multinational banking and financial service institution. It is the second largest bank holding company in the United States by assets and the fifth largest by total revenue. Bank of America operates in all 50 states of the U.S, the District of Columbia and more than 40 other countries. Its retail footprint covers approximately 80 percent of the United States population. It was founded in 1904 as the Bank of Italy until the merger of NationsBank and BankAmerica in 1998. Although Bank of America has had its share of success and the privileged to hold the title of the “Bank of America”; this institution has become less popular with its customers and potential customers. Bank of America leads the big banks in fraud lawsuit settlements. The bank meant to be for the people is now being talked about as one of the nations most scrutinized banks and for good reason. Bank of America has been under speculation because there is a lot of money that has not been accounted for. For instance, they received a $15 billion bailout in 2008 and a $25 billion taxpayer bailout January 2009 but they still didn’t pay any taxes in 2009 or 2010. Also in 2011 they didn’t pay any Federal income tax and got almost $1 billion from taxpayers. Bank of America has one of the longest corporate rap sheets among Wall Street big banks over the past several years. This bank has billions of...

Words: 796 - Pages: 4

Free Essay

Bank of America : Analysis

...11/28/12 Case Analysis Bank of America Mobile Banking - College Essays - Yibin2000 Log In | Essays Book Notes Citation Generator More Sign Up Search 850 000 Essays Henkel Business Challenge Create a new product or technology for a sustainable world with Henkel www.henkelchallenge.com/studentgame Savings Account Experience Great Savings with Standard Chartered Savings Account standardchartered.co.in/Savings Equity Market Read Financial News Anytime Online On Economic Times™ Official Site! EconomicTimes.Indiatimes.com Essays » Computers & Internet Case Analysis: Bank of America: Mobile Banking By yibin2000, May 2012 | 5 Pages (1,202 Words) | 677 Views| Report | Sign Up to access full essay This is a Premium essay Case Analysis: Bank of America: Mobile Banking Company Overview: Bank of America is the largest US bank founded in 1904, it has expanded through several acquisitions. By the end of 2009, Bank of America was the market leader serving 82% of the US population and over 53 million customers. They are positioned as number one in online and mobile banking. Their mobile banking services were launched in 2007 and have gained 4 million customers in less than three years. Acquisitions made by Bank of America prior to the financial crisis caused a very strong drop in their stock price. Customers: In 2009, 10 million customers used mobile banking and this is expected to grow to 37 million by 2014. Customers that use mobile banking are not the same as online...

Words: 780 - Pages: 4

Free Essay

Stockanalysis: Bank of America

...Stock Analysis: Bank of America Corporation (NYSE: BAC) Stock Analysis: Bank of America Corporation (NYSE: BAC) Corporate Background and Lifecycle Analysis The current Bank of America Corporation (NYSE: BAC) was formed from the merger of NationsBank Corporation and BankAmerica Corporation in 1998; however, the bank’s history traces its roots back to the late 19th century. (“Bank of America Corporation,” n.d.). From humble beginnings, Bank of America’s founder, Amadeo Peter Giannini expanded his community reach by purchasing numerous well-placed banks heralding the first attempt at branch banking. (“Bank of America Corporation,” n.d.) BAC’s near downfall was the acquisition of Countrywide Financial Corp in July 2008 just before the mortgage collapse triggered the financial crisis. BAC was one of several banking companies that received significant aid from the U.S. Federal Reserve in the form of large capital investments totaling $45 billion dollars. Today, BAC is a global leader in banking and investing serving 33 million plus U.S. households and over 35 additional countries. Operations include more than 15,800 automated teller machines, 4,800 branches, and a robust online banking platform with over 31 million active users and 16.5 million mobile users (“2014 Bank of America,” 2015); however, the stock has yet to recover to its former performance. The banking industry is highly competitive and mergers and acquisitions are prevalent as industry leaders struggle for...

Words: 1391 - Pages: 6

Free Essay

The Bank of America - Capital Structure

...The Bank of America - Capital Structure GB 550-01 Financial Management TABLE OF CONTENTS The Bank of America Abstract I. Introduction History of the Bank of America A. Corporate Structure B. Bank Ranking C. Impact from Recession II. Financial Markets A. Domestic Markets B. Global Markets C. Mergers and Acquisitions III. Capital Structure A. Growth Opportunities B. Business Risks C. Tax Position IV. Conclusion V. Summary VI. References Abstract This paper explores the turmoil the banking industry has faced during this current economic recession focusing primarily on the Bank of America, the role they played during the recession and their focus to conquer the global market to become the largest financial institution in the world. The Bank of America is operating in over 150 countries with over 6,000 retail banking offices and over 18,000 ATMs in the United States. During this recession, the Bank of America’s ranking fell considerable and were forced to lay off over 100,000 employees. The Bank of America operates offices in more than 20 global countries including Asia, Europe, the Middle East, Africa, Latin America and Canada. A critical move for the Bank of America is investing their attention to the growth of their overseas operations. Currently, the Bank of America owns a minority stake in China Construction Bank. The Bank’s interest in growing overseas is motivated by opportunities...

Words: 2082 - Pages: 9

Premium Essay

Bank of America: Decisions for the Future

...Bank of America: Decisions for the Future ECO 550: Managerial Economics 16 June 2013 Abstract Long-term capital budgeting is the process used by many companies to make substantial term investments, in order to receive the greatest cash flow. A company must first look at an analysis of cash flows and cost and earnings of the project to determine whether to accept or reject a capital budgeting project. The three rules used to make decisions towards capital budgeting; the payback period, net present value (NPV), and internal rate of return (IRR). The Payback Period is the tool that is used to determine how long it takes for the project to recover its initial costs for funding the project. The Net Present Value shows how the present project will affect the company. The Internal Rate of Return reveals the discount rate if the NPV equals zero. The antitrust law is a federal and state law regulation of corporations. The law insures that company does not grow too large which may prevent the growth of other corporations. The government believes that without this law that prices can become fixed and demand will be unfair in the market. In Assignment 3, I discussed the publicly traded company, Bank of America Corporation, and how the corporation deals with competition and change. In this paper, I will discuss the government regulations for mergers, the possible merger that could occur, and how the merger could be profitable. Explain why government...

Words: 1670 - Pages: 7