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Banking for the 21st Century

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Submitted By jenaferc
Words 624
Pages 3
Principles of Marketing
November 1, 2014
Banking for the 21st Century Say you’re out and about and forgot to stop by the bank, you needed to transfer money to make your payment and now the banks closed what do you do? How about you’re at the grocery store and you forgot to stop by the bank and deposit a check into your account that you need available now, do you leave the store and wait until the morning? No, you get mobile banking. By downloading mobile banking you can take care of both situations on the spot and not be inconvenienced by having to wait until your financial institution is open and available for your needs. What is mobile banking, you ask. Mobile banking is a product available by most financial institutions that allows customers to use a mobile telephone or other cellular device to conduct most of their basic banking needs while on the go without a computer. With mobile banking you can check balances, make transfers from account to account, make or schedule loan payments and deposit checks. There are three different ways that you can access mobile banking: sms messaging, mobile web or an app downloaded through one of the available markets. SMS messaging is the use of text messaging to receive updates on account balance, recent transactions and the ability to transfer from one account to another account. Mobile web is most like tradition online banking in that you access your information through the financial institutions website but on your mobile device instead of the computer. The app download allows users more flexibility and accessibility to the account information and more options which makes it more user friendly. Mobile banking is at the core of technology, you must have a mobile device and internet connection to be able to access the product. As technology advances, financial institutions must keep up in order to retain and

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