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Bark

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Submitted By nipans
Words 1607
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Barker cabinets’ manufactures and sells a wide range of custom built and well-designed ready to assemble kitchen cabinets at an affordable price. They create their products using only the finest quality of lumber and American made components. The ready to assemble cabinets are designed around a price that allows them to maintain innovation, quality style and functionality for the end user.

Their product offering comprises of base cabinets, wall cabinets, pantry cabinets and cabinet millwork finishing. They also offer additional services through a variety of wood types and forms of finishing. Furthermore, Barker Cabinets’ makes it easy for the client to assemble their custom cabinets. Their state of the art website provides online cabinet layout tutorials to demonstrate how simple and easy it is to install their cabinets without the help of a third-party. Additionally, their website allows the client to compile all their cabinet choices, with the various wood types, sizes and finishes before placing an order. It provides the client with a direct price, without having to wait for quotations by the pushy salespeople.

The geographic focus for this project is based within Quebec, Canada. Barker Cabinets’ will set up a retail outlet based in Montreal, Quebec and will serve the remaining resident within Quebec through their online website. It is the first region where Barker Cabinets’ will test out their products in the Canadian market. Quebec and Montreal are the nation’s second most-populated metropolitan areas, where 23.2% of Canada’s total population resides (18).

The psychographics and demographics of Barker Cabinets’ target audience include but it not limited to – 18 to 34, and 35 to 49 – age groups. These age groups embody college students, young adult professionals, and business professionals and start up families. The target audience is technology

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