...planning is a blueprint of the organization that describes the organization marketing efforts and its future destination. The more the company can make the marketing planning, the more the company will be succeeding in the market. Marketing planning is significant to utilize the company’s available resources and to achieve the specific goal of the organization. Business environment is changing in everyday now. The operational manager faces problem with changing environment in the business. The changing perspective in the marketing planning is that the marketing planning changes in different business environment. The marketing planning must be flexible. In the changing the marketing planning of the business, the organisation got better position in the market to capture opportunities and can easily handle risks. The organisation can use the marketing resources more effectively. By the changing marketing planning, the organisation can improve the sales and profit. 1.2 Evaluating organization capability for planning its future marketing activity Capability is the power that specifies the ability of the work force of the business organization. The company should make its marketing planning based on its capability. If the organization does not consider the organization’s core ability to make its marketing planning, the organization will no able to implement those planning. There are many theories to measure the capability of organization but in evaluating organization capability for...
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...2.1 Assess the main barriers to marketing planning. According to Business Dictionary, marketing planning “refers to the process of analyzing one or more potentially interesting marketplaces in order to determine how a business can optimally compete in them.” There are numerous barriers in marketing planning such as: Target Market When a company is uncertain about its target market and whether it is the right one may stand as a barrier for marketing planning. The reason that companies have target markets is to be able to work their way towards that target. The product or service that they will be designing will be according to the characteristics and tendencies of that target. In the case of Athena Milk, the company used an endorser such as Anne Curtis; a strong, independent working woman. Environmental Barriers Environmental barriers include factors such as social, legal economic, political, technological, and ethical norms; it may post major barriers to marketing planning by placing restrictions or limitations in the way the business interacts with the environment. (Scheid, 2011) Regulations may prevent comparison marketing when market surveys indicate the best form of marketing as comparing the product with the competitor’s substandard product. Cultural Barriers Cultural barriers are essentially factors that have to do with how the customers are raised or what has been accustomed to them. Factors that are included in cultural barriers are language, behavior,...
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...more and more business will be done through collaboration within and between companies, for a very simple reason: the next layers of value creation – whether in technology, marketing, biomedicine, or manufacturing – are becoming so complex that no single firm or department is going to be able to master them alone” (Birchfield, 2008). This quote can initiate one simple theory, that leaders are unable to be successful without the support of their employees and/or supporters. Nonetheless, they can only collaborate in an operational direction by having an unrestrained form of communication. It is imperative that all forms of leadership seek and fulfill communication strategies to create happy employees or supporters. Additionally, while seeking effective communication strategies, leaders must learn how to overcome the barriers that can diminish communication. These almost create a sort of cause and effect feeling with one another. Above all, leaders cannot expect to create a successful business or entity by only leading themselves; a leader must consistently seek self-growth all the while encouraging empowerment and growth among them. Communication Strategies To begin, good communication is a “bridge to worker loyalty” (Mayfield, 2002). Creating worker loyalty produces motivation, dedication, better performances, and a strong support team that will stand behind a leader. Predominantly obtaining employee commitment contributes to the overall views of the business or entity, without...
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...Task 4: Overcoming barriers to communication The four key barriers to communication are process barriers, personal barriers, physical barriers, and semantic barriers. As an effective manager, I will have to overcome these barriers. The first barrier that I would have to overcome is the process barrier. 1). Process barriers: The process of communication involves a sender of information and a receiver of information. Communication can be defined as the process of transmitting information and common understanding from one person to another. There has to be a common understanding in the exchange of information. This is called the process of communication. The process of communication can break down. Every step of the communication process is necessary for effective and good communication . Any step that is blocked in the process can be a barrier. The way to overcome the process barrier is to make sure that all phases of the communication process are being used effectively from the sender to the encoder, from the encoder to the decoder, and from the decoder to the receiver. The language that is being spoken must be able to be understood. That is the bottom line in overcoming the process barriers to communication. Clarity, purpose, and proper planning are important to overcoming process barriers in communication. The end of this process is for the receiver to respond or react to the sender. This is called feedback. The kind of feedback that is given will be...
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...Entry barriers on business. Barriers to market entry include a number of different factors that restrict the ability of new competitors to enter and begin operating in a given industry. For example, an industry may require new entrants to make large investments in capital equipment, or existing firms may have earned strong customer loyalties that may be difficult for new entrants to overcome. The ease of entry into an industry in just one aspect of an industry analysis; the others include the power held by suppliers and buyers, the existing competitors and the nature of competition, and the degree to which similar products or services can act as substitutes for those provided by the industry. It is important for small business owners to understand all of these critical industry factors in order to compete effectively and make good strategic decisions. "Understanding your industry and anticipating its future trends and directions gives you the knowledge you need to react and control your portion of that industry," Kenneth J. Cook explained in his book The AMA Complete Guide to Strategic Planning for Small Business. "Since both you and your competitors are in the same industry, the key is in finding the differing abilities between you and the competition in dealing with the industry forces that impact you. If you can identify abilities you have that are superior to competitors, you can use that ability to establish a competitive advantage." The ease of entry into an industry...
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...Another barrier might be the cultural differences. It will be difficult to communicate with the people having a different culture and background. There will be miscommunication when we make the wrong assumption that others people’s attitudes and lives are similar to us. Communicating with colleagues using different native language might be a problem as well. Therefore, it is important for us to understand that not everyone will behave and communicate in the same way with us. Culture with collaboration and open communication will enhance communication in the organization. Trust and openness to express ideas and perceptions are very important. Barriers of communication that exist will affect the effectiveness of communication in organization. Level of effective communication will actually affect the level of satisfaction of members in organization. Satisfaction of the member will affect the whole operation of the organization. Introduction The following report will discuss and resolve the possible barriers in effective communication. It will include different ways in which to overcome the threats that pursue an important discussion, debate or conversation. This report can be useful for people writing reports on effective communication in and around their business or company. 1. Potential Barrier in communication (Cultural Differences) Cultural differences can cause many problems in an effective discussion, for example: If two people are trying to have a discussion and...
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...strategically important to companies due to the growth of global business, technology and the Internet. Understanding cross-cultural communication is important for any company that has a diverse workforce or plans on conducting global business. This type of communication involves an understanding of how people from different cultures speak, communicate and perceive the world around them. Cross-cultural communication in an organization deals with understanding different business customs, beliefs and communication strategies. Language differences, high-context vs. low-context cultures, nonverbal differences and power distance are major factors that can affect cross-cultural communication. Cross-cultural communication is imperative for companies that have a diverse workforce and participate in the global economy. It is important for employees to understand the factors that are part of an effective, diverse workforce. With cross-cultural communication you have to remember the six principles. The first principle is the similarities or the common ground, the next one is differences or the perspective, judgment, or choice. The third principle is diversity or valuing the difference, the fourth one is respect or the basic human need. The fifth one is acknowledgment which is the recognition of individual needs. Finally the six and last principle is empathy, the understanding and compassion. One cultural difference that could become a barrier that would affect the communication process with health...
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...policies may be influenced by the overall mindset of a company. The barriers that prevent women from achieving management and executive positions are the same barriers that prevent human resource policies and practices’ from being applied. The gaps in gender equality and wages, created by the barriers, can be discouraging to women from achieving high-level positions. Overcoming the barriers is a task in undoing the mindset that has been instilled deeply within society. Introduction Studies have shown that companies who promote female gender equality surpass their competitors on every measure of profitability, yet women are failing to attain high-level positions. Possible reasons for the persistent wage and gender gap between men and women in senior leadership positions can be found by reviewing current data on women in the workplace, studies on the correlation between gender diversity in senior management and company performance, and literature on gender behavioral differences in the workplace. Women play an increasingly significant role in today’s workforce. “Women make up almost 73 percent of the healthcare workforce, yet there still remains a significant gender gap in management and executive leadership positions” (Lantz, 2008). Even though women’s educational attainment and workforce ranks have increased, their advancements into the higher management ranks is plateauing. The four categories of barriers that prevent women...
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...changes through systematic process to assist in the identification and address of new business opportunities (Alizadeh 2012). Corporate entrepreneurship is about the total process whereby organisations act in an innovative, risk-taking and proactive (Bouchard 2010) ways to help organisations, similar to entrepreneurship of creative and innovative thinking, however, the keyword for corporate entrepreneurship is ‘Organisation’. The aim of this manual was to describe and give an overview of corporate entrepreneurship to senior management and provide the necessary information and updates for an organisation to implement entrepreneurial thinking with its’ internal resources within its organisation. The manual will provides insightful information through the principle types and various dimensions of corporate entrepreneurship. The manual also included the journey through the various generations of innovation process models from simple to full integration models. To promote corporate entrepreneurship within organisation, a framework serving as best practices was discussed in the manual to support smooth adoption and implementation of corporate entrepreneurship. The manual will put emphasis on the different focal areas of corporate entrepreneurship such as benefits, barriers and the internal success factors with the outcomes to provide visibility on corporate entrepreneurship. The focal areas ensure business viability and sustainability through the understanding and adoption of corporate...
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...Appendix 4: Eight Step Change Model (John P. Kotter) Page 17 - Appendix 5: Gantt Chart / Covey’s Quadrant Page 18 - Appendix 6: The Deming Cycle / 5 S’s Page 19 - Appendix 7: Decision Power, Level of Interaction (DPLI) Page 20 - Appendix 8: Eight Basic Principles (T.Peters & R.H. Waterman) Executive Summary The purpose of this report is to firstly, identify the most cost effective change that we could make to the day to day running of the business and secondly, how we could best implement this change. To identify the most beneficial change to implement we have conducted both an internal (S.W.O.T.) and an external (P.E.S.T.L.E) analysis. The findings of these analysis’ can be found in the appendices. Therefore the recommendation that I propose as the best way forward for the business is to move from a MTS system to a MTO system. To help...
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...Competitions are high. Nucor is in mature stage of the business life cycle. In this stage, Nucor needs to gain more market share. I strongly recommend Nucor develop product diversity, and spread great company culture to earn sustainable profit growth. ANALYSIS The steel industry in U.S. is not a great industry to begin business for a company due to the economic environment. A bunch of steel companies are facing bankruptcy. However, Nucor breaks the barrier and has strong development in this environment. Industry Analysis. The U.S. steel industry is facing recovery from global recession period, and is in the worst economic period dating back to early 1980s. Also, a number of steel companies have faced bankruptcy, reorganization, or no longer operating. Moreover, because of overcapacity, the steel industry has become a burden that U.S. is willing to get rid of. That is to say, trying to break the siege of the status quo in the steel industry is a challenge to Nucor. Porter’s Five Forces Model. Porter’s five forces model can help identify the current state of Nucor in the steel industry. First of all, new entry to this industry is high. Since the steel industry is in recovery period, the macroeconomic environment is the first negative factor that Nucor has to overcome. Barriers to new entrants show that establish good brand and build brand loyalty are needed. Changes in national regulations may create new barriers to entry as well. As for bargaining power of suppliers...
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...GLOBAL BUSINESS STRATEGIES Analysis of the Global Competitive Environment Lecture 2 Analysis of the global competitive environment • External analysis can be divided into 2 linked processes: – Micro‐environmental analysis • competitive or near environment ‐ industry, market & strategic group – Macro‐environmental analysis • broad business or far environment STEP analysis • External analysis identifies opportunities and threats through continuous learning about the global and local business environments Industries and markets • An industry consists of a group of businesses producing / supplying similar products (goods or services) using similar: – – – – resources, skills, competences, technology processes and value adding activities materials supplier channels and distribution channels Markets • A market is defined in terms of shared: – – – – – products or services customers customer needs distribution channels Competitors Why the distinction between industry and market? • Businesses develop core competences within an industry which are then deployed in markets to satisfy customer demands – An industry can serve more than one market – A market can be served by more than one industry Analysis of the competitive environment • This involves assessing: – the extent of globalisation in the industry and market ‐ Yip’s globalisation driver framework – the nature and extent of competition ‐ Porter’s five forces...
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...E-learning Training and Barriers Quinesha Bevels BUS375 Marissa Trejo October 13, 2015 E-learning Training In this week’s assignment we were asked to examine eLearning and the barriers that come with it. In this assignment I will describe e-learning as a training method, describe the potential barriers of e-learning readiness, provide some examples of what a trainer can do to prepare learners for e-learning and provide some personal e-learning readiness experience from my time at Ashford University. How many times have we all heard that we live in the age of technology? More often than most I’m sure. Now a days through the use of technology we are able to purchase, educate, communicate and much more from the palm of our hands through the use of technology. It is now becoming the preferred method to do everything. Why wouldn’t a business want to use it for training employees? Today’s businesses experience insufficient training and lack of knowledge sharing that prevents them from achieving their highest potential. The traditional training methods don’t cut it anymore. E-Learning enables learning to be delivered interactively via computer and internet. Companies are opting for e-learning over more traditional learning due to the increasing mobility of the workforce, the need to save on training cost, greater acceptance of web based training and better interoperability of system (Moran, 2011). E-learning allows businesses to have the right context at the right time and...
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...Anhui Management Development Centre/ Anhui Economic Management Cadre’s Institute BTEC Center Program: HND in Business Unit Title: Marketing Planning Unit No: 19 Assignment Title: Case Study for Marketing Planning Assignment No.: 1901 Issue Date: March 16, 2015 Submission Deadline: April 30, 2015 Assessor/Tutor: Dai Chun Internal Verifier: Qiao Hui Student: Student’s Reg. No: NOTES TO STUDENTS • Check carefully the submission date and the instructions given with the assignment. Late assignments will not be accepted. • Ensure that you give yourself enough time to complete the assignment by the due date. • Do not leave things such as printing to the last minute – excuses of this nature will not be accepted for failure to hand-in the work on time. • You must take responsibility for managing your own time effectively. • If you are unable to hand in your assignment on time and have valid reasons such as illness, you may apply (in writing) for an extension. • Failure to achieve a PASS grade will results in a REFERRAL grade being given. • Take great care that if you use other people’s work or ideas in your assignment, you properly reference them in your text and any bibliography. • When you refer to the work of other authors in your assignment, you must practice citation by following Harvard System for Referencing. • If you are caught plagiarizing, you could have your grade reduced to zero, or...
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...London School of Business & Management BTEC Levels 4 & 5 HND Business Centre No Unit No & Unit Title Course Title Lecturer’s Name Assignment Title Date Set Due Date 79829 Unit 19 Marketing Planning HND Business (BTEC Levels 4 & 5) Keeshon Holmes MP Assignment 18th January 2015 17th April 2015 Semester / Academic Year January 2015 Semester Unit Outcomes Covered: LO1. Be able to compile marketing audits LO2. Understand the main barriers to marketing planning LO3. Be able to formulate a marketing plan for a product or service LO4. Understand ethical issues in marketing GRADING OPPORTUNITIES AVAILABLE Outcomes/ Grade Descriptors AC1.1 √ AC1.2 √ AC1.3 √ AC1.4 √ AC2.1 √ AC2.2 √ AC3.1 √ AC3.2 √ AC3.3 √ AC3.4 √ AC3.5 √ Outcomes/ Grade Descriptors AC4.1 √ AC4.2 √ AC4.3 √ M1 √ M2 √ M3 √ D1 √ D2 √ D3 √ Assessor: ___/___/___ Signature: ______________ Date: January 2015 Semester 1 Tutor Notes Key Points: Answer All questions in this assignment Your assignment/report should be submitted by the deadline. The assignment must be your own work and original in all answers to the tasks. All sources used should be correctly referenced in Harvard format. You will be expected to check spelling mistakes and grammar before submitting your work. The London School of Business and Management Cover sheet should be used in every submitted work. An appropriate report structure should be used, which may include headings such as: Table of Contents, Introduction, Discussion/Evaluation...
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