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Barstool's Competitors Analysis

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Entry #5: Hernandez-Avila For this entry, I wanted to discuss Barstool and their competitors. As an internet company, Barstool faces off with many different competitors that offer similar products. However, Barstool is different than these other websites because of their feelings towards what they call “stealing their schtick.” For example, Clay Travis is a blogger and sports television personality that focusses on sports in the south. When Clay Travis began to use terms and inside jokes there were originated by Barstool, Dave Pourtnoy and the bloggers initiated what they called “internet warfare.” They asked all stoolies to attack Travis on all forms of social media. The barrage of social media attacks was not stopped until Clay Travis was …show more content…
Geertz was interested in the cultural aspects of religion. He offers a very clear cut format for studying a culture. He believed that it was very important for an intense and detailed study of both the culture itself, as well as the environment from which it arose. This idea can help to explain the origins of Barstool’s current culture. The world of the internet, especially in the last 6-8 years, has become a place of division. Political fights run rampant throughout social media and blogs like Barstool. The culture of Barstool arose from this environment. The founders of Barstool want to avoid heavy hitting news stories. They want their readers to enjoy themselves with a laugh, not being barraged with political news and conflict. The first part of Geertz’s definition of religion is, “A system of symbols which acts to establish powerful, pervasive and long-lasting moods and motivations in men…” (Geertz 349). In many ways, this can help to explain the phrases of Barstool, and their connection to the purpose of the website. These phrases act as symbols of the humble origins of Barstool. They are a constant reminder of the original purpose of Barstool Sports. The repetition of these phrases establishes the continued “mood and motivation” of Barstool to create content that generates happiness, rather than anger, in its readers. In this sense, Geertz helps to explain the use of symbology and phrases within the Barstool Sports

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