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Basic Economics for Managers

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Submitted By dragon5
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* Part A
Introduction
This section will analyse an example of an event which led to an emergence of a black market on sales of tickets due to decisions made on how tickets were to be distributed. Events such as major sporting events, concerts by popular artists, etc are particularly prone to this issue. Huge profits can be gained by selling these tickets on the black market and subsequently cause massive losses in revenue for the organisers of the event. Recommendations as to how to regulate such a market are also explained. This section will use President Elect Barack Obama’s recent inauguration to the Presidency of the United States as its example.

These points can be explained through the analysis of the following topics: * The price mechanism and equilibrium price. * Changes in demand, supply and equilibrium price. * Price and the allocation of resources.

The Event
Barack Obama made history on January 20, 2009 as he was inaugurated as the first African American to be inaugurated to the Presidency of the United States.
For people to attend such a massive event, 240,000 tickets were made available for reserved seating and standing areas around Capitol Hill. It was decided that these tickets were to be made available free of charge and distributed through the members and representatives of Congress when requested by members of the public.

The price mechanism and the equilibrium price
The price mechanism describes the way in which the prices charged for goods and services determine how scarce resources are allocated in a free market economy. The inauguration presented a perfect example of limited resources and the unlimited needs and wants of the consumer. In this case, due to the popularity of the event, demand quickly outstripped supply leading to an emergence of a black market in the supply of the tickets.

Figure 1.1 explains

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