...BatesManor Furniture, Inc. BatesManor Furniture, Inc. Case Analysis Khyatiben Patel Davenport University MKTG610 Dr. Loughran January 28, 2011 Case Recap In early 1900s, Charlton Bates’ great-grandfather opened BatesManor Furniture Inc.; the company manufactures medium-to-high-priced wood bedroom, living room and dining room furniture. BatesManor sells its furniture to independent furniture stores and high quality department stores nationwide; it’s very selective in choosing retail outlets. BatesManor had 10 full-time salespeople and 2 sales managers for fiscal year 20071. And sales personnel receive his salary and commission on the base of the sales. Bates believes that the company has been successful because they have employees who are committed to the company and they are not only taking the order but motivate the retail sales people and suggesting them about displaying the furniture in the store. The total promotional expenditures allocated by BatesManor for the operating year 2007 were $3,675,000, which did not include the salary of the vice president of sales. For the same year the company had net sales of $75 million. Problem Identification For year 2008, Mike Hervey, from BatesManor’s ad agency, proposed that they would increase the advertising expenditures by $225,000. This would increase new product exposure, brand awareness, and enhance the quality image of the manufacturer. However, the $225,000 increase in advertising is slightly out of line...
Words: 1597 - Pages: 7
...“If you think you’re so tough, then I challenge you to go to the haunted mansion and stay there for a whole night” Nancy said. Everyone knew that the manor was vacant for over 50 years. Everybody wants to know how that will turn out. “Whatever, you’re on”. Todd exclaimed. When Todd was at the gate, dim clouds appeared. Lightning struck the roof. While he was slowly walking in, he saw that the door was opened .When he ascended into the house, he heard a loud squeak. He was questioning what it was. The first thing he gazed at was the living room. It was all filthy. The only stuff there was a T.V. and a couch and they were covered with immense plastic bags. Then he arrived at the kitchen. In a second, there were knives coming at him. He leaned to his right and the knives punctured into the wall. For the first time, Todd felt apprehensive. When Todd was walking upstairs, he found a show case. It was clogged with swords and paintings. He opened it and swung a sword. Then, he took a painting and looked closely. It looked like his dad. He was Todd’s best friend until he left the family. Todd was about to weep. He couldn’t look at it. Todd shattered the image to the ground. Suddenly a ghost appeared. “Get out of my home” the ghost said in an infuriated tone. The spirit remained until he left the mansion. Todd sprinted out of the manor with a speed of 90 mph. He was running like a lion chasing its prey. Because of this dangerous journey, Todd swore he will never do a dare...
Words: 336 - Pages: 2
...1. What would be your analysis of the current situation? (4 pts) The current situation at Carson Manor is that they have continually had problems relating to budgeting and cost control, and the council which funds them now wants to get to the root of the problems. They’ve asked for, based on the recommendations of an internal report, an outside consulting company to offer proposals as to how they would methodically go about their research; the chosen company will be based on the cost of their study and the expected savings that come from their recommendations, as well as previous experiences and references. 2. What are the basic issues? (Please list at least 4 and explain each with one sentence) (6 pts) The key issue seems to be cost, first and foremost. Carson Manor’s costs were approximately 14% higher than state averages on a per-bed basis, something which clearly needs to be addressed. Another key issue is the bureaucracy within the structure of the command chain; there is a convoluted hierarchy and this could have a negative impact on the efficiency of operations for Carson Manor as decisions take a long time and there may be a lack of responsibility as there are many groups and boards which make decisions, rather than an individual manager which may be the case at a private institution. There hasn’t been a form of classification of care requirements for patients, therefore the facility isn’t being as efficient as it could and in fact the report seems to indicate...
Words: 931 - Pages: 4
...area’s spa hotels include the relaxing heat of the spa facilities, but also a versatile array of activities and high quality accommodation and restaurant services – all under one roof. Those who value great transport connections and shopping opportunities choose to stay in the hustle and bustle of the town centre, where all services are nearby. Lakeside views You can choose to stay amid Lake Saimaa’s beautiful nature, in the peaceful setting of a wilderness cottage that will ensure a true chance to relax. If your holiday preferences include both activities and relaxation surrounded by nature, a cottage located near town is the perfect choice. Those looking for exotic experiences can enjoy an unforgettable holiday by staying at a farm or a manor house. The Saimaa area takes good care of its guests, so the accommodation services offer alternatives for travellers with allergies or disabilities or those who value ecological travel. Hotel accommodation at Saimaa Whether you are counting sheep, stars or the number of beds, the choice of hotel does make a difference. The versatile selection of hotels available in the Saimaa area will cater for all your accommodation needs. The Saimaa area’s hotels are found in such locations as the hustle and bustle of town, near golf courses or other activities and amid breathtaking natural scenery....
Words: 934 - Pages: 4
...CIS 333 WK 3 CASE STUDY 1 MOBILE DEVICES To purchase this visit here: http://www.activitymode.com/product/cis-333-wk-3-case-study-1-mobile-devices/ Contact us at: SUPPORT@ACTIVITYMODE.COM CIS 333 WK 3 CASE STUDY 1 MOBILE DEVICES CIS 333 WK 3 Case Study 1 - Mobile Devices You are an Information Security consultant for a small doctor’s office consisting of three doctors and two nurses. The office is physically located among several other professional office spaces. The doctors have decided they would like to replace the current method of using paper based medical records with automated medical records. The doctors would like to use mobile devices over a wireless network to move from one examining room to the next to document patient visits. Given the extremely sensitive information captured by the mobile devices and the wireless network, the doctors require you to provide a detailed plan identifying inherent risks associated with this network environment and establish mobile device and wireless security methods that will mitigate the risks. Research findings will be submitted with a minimum of three (3) scholarly level APA references. Write a two to three (2-3) page paper in which you: 1. Identify risks inherent in the use of wireless and mobile technologies. 2. Analyze the identified risks and develop factors to mitigate the risks. 3. Provide a sound recommendation to be employed in the doctor’s office. Activity mode aims to provide quality study notes and...
Words: 793 - Pages: 4
...A violin, a knife, and a psychopath with mommy issues walk into a shower… Director Alfred Hitchcock, known for his affiliation with films specifically in the realm of horror, is able to present the notion of murder and mental illness in his 1960 film Psycho. Through the usage of elements such as dark visuals accompanying symbolism, and the character exploitation of Norman Bates, Hitchcock provides a suspenseful yet foreboding storyline for his audience. To begin with, I will introduce how Hitchcock utilized various visual techniques to inter-relate the concepts of murder and mental illness. As a whole, the film itself provides a very dark ambiance which can serve as a foreshadowing of Norman’s darker side; his split personality which the audience does not fully encounter until the end of the film but only receiving quick minor glimpses of throughout the film. One of the most prevalent parts of the film that depict this braking through of a darker side is when Norman eats dinner with Marion Crane. Through the dialogue in their conversation about Norman’s mother, we see the split personality becoming slowly more prevalent. This can especially be seen when Marion mentions putting his mother in “someplace,” referring to an institution, Norman’s face develops into this sinister look where his face falls behind the shadows while his eyes suddenly lights up; in this scene, Norman’s true character is hinted at and subtly foreshadows what is later to come. It is kind of ironic...
Words: 1399 - Pages: 6
...Psycho by Alfred Hitchcock was released in 1960. An important relationship in this text is the unusual relationship between Norman and ‘Mother’. This relationship is unusual because although they are two separate entities and Mother is actually dead, there is a constant struggle for control of Norman’s mind and in the end, ‘Mother’ wins. This relationship helped me understand the main idea of madness through the parlour scene, the fruit cellar scene and the police station scene. The relationship between Norman and ‘Mother’ helped me identify and understand the idea of madness through symbolism, lighting and dialogue techniques in the parlour scene. This symbolism includes the stuffed owls, which seem ready to attack that are placed in the background in a low-angle mid shot of Norman. At another point in the scene, Norman leans forward into a close up. This shot helps support the idea that even though Mother is physically dead, she is alive and threatening to take over Norman’s mind. This can be seen through the lighting of Norman’s face, half-light, half dark, and the dialogue. “It's not like my mother is a maniac... We all go a little mad sometimes. Haven't you?” These techniques have been cleverly assembled by Hitchcock to subtly hint at the idea of madness and help us to get to know Norman, but is not yet prepared to reveal the extent of Norman’s madness due to Psycho being a horror film. The complex relationship helps us understand Norman as a character and the idea...
Words: 726 - Pages: 3
...Daisy Bates was born on November 11, 1914 Huttig, Arkansas and was an American Civil Rights Activist, publisher and writer who is best known for her involvement in the struggle to integrate Cental High School in Little Rock, Arkansas. She was an advisor to nine black student trying to attend a previously all white school. She was also an important figure in the seminal moment of the civil rights movement. As a publisher and journalist, she was also a witness and advocate on a larger scale. Bates endured numerous hardships, but in the coming pass years her generous labors on behalf of equality opportunity have earned her many praise. Bates and her husband were important figures in the Little Rock Integration Crisis in 1957. The Bates published a local black newspaper, the Arksansas State Press, which advertised the violations of the Supreme Court's desegration rulings. She guided and advised the nine students, known as Little Rock Nine, when they attempted to enroll in an all white school. Ultimately, the Little Rock Nine were able to attend Central High, and many of them went on to impressive careers. The price for her husband and herself was high, and the advertisers caused the local black newspaper to dry up quickly. It was forced to shut down in 1959. Daisy Bates received many honors and rewards. In 1988 she received the American book award and Honorary Doctor of Laws Degree in the University of Arksansas, 1984. Arkansas has established the third Monday in February as George...
Words: 308 - Pages: 2
...1960 film Psycho is considered to be one of the most suspenseful movies in history. It is difficult to determine if Hitchcock would be known as the master of horror if it weren’t for his cinematography and the way he understood how to stylize moments. Psycho is known for one of the most horrifying scenes in movie history, the shower scene. This scene is so carefully laid out and bone-chilling for its time that it has withstood the test of time and is still terrifying to this day. As Marion Crane begins to wash herself in the shower of room one, Hitchcock does one thing better than anybody else, he leaves just about everything to the imagination. Where as recent films are prone to showing nudity and gore, Hitchcock shows neither. As Mrs. Bates draws back the shower curtain and the high pitched, intense music begins; the most famous scream in film history is heard. The scene gets really technical shortly after the stabbing begins. Because Hitchcock leaves much to the imagination, he never shows the knife cutting Marion. The audience understands that she is being stabbed, but it becomes a reality when the camera pans to her feet moving around in the tub and the blood running down the drain. At first the amount of blood is minimal, but as the music gets faster paced and loud, the amount of blood becomes much greater. The music makes for a very intense scene. The music is very piercing to the ears in order to get across the feeling of pain caused by the knife. After the killer...
Words: 1353 - Pages: 6
...handling tort liabilities. Recognizing and Minimizing Tort and Regulatory Risk Alumina Inc. is a $4bn U.S. based international aluminum company with eight locations worldwide. Alumina Inc. falls under certain government regulatory agencies and laws such as The Environmental Protection Agency (EPA), Occupational Safety and Health Administration (OSHA), and CERCLA. Alumina Inc. was reported to be in violation of environmental discharge five years ago. Even though Alumina Inc. corrected the violation, Alumina Inc. still faces a possible bad reputation because of this incident. Alumina Inc. has had a good record ever since that incident was corrected. A local resident of the community named Kathy Bates has accused the company of repeatedly contaminating the waters of Lake Dira before. Kathy Bates has now filed a complaint against Alumina Inc. in regards to suspicion that her daughter contracted leukemia due to the consumption of contaminated water. This complaint calls for an investigation of the company’s practices with regard to the Clean Water Act of 1972. However, traffic is causing water pollution in Lake Dira as well. Increased traffic is poisoning the waters of Lake Dira with polycyclic aromatic hydrocarbons (PAHs) as much as hundred times greater than pre-urban conditions and pose a danger to animal, aquatic, and human life. While the fact remains that Alumina Inc. did violate the PAH discharge norms five years prior, the state has become heavily industrialized. The individual...
Words: 1380 - Pages: 6
...I had mixed opinions about the film Psycho. I thought starting out that the movie was very slow. Not a lot was happening in regards to moving the plot forward and I found it difficult to watch. Towards the beginning I actually fell asleep a few times. I also didn’t like that the first part of the movie really had nothing to do with the middle and end of the film. What I mean by this is when the movie opened the audience was following the life of Marion Crane. We learn her back story. Marion was a secretary who embezzled forty thousand dollars from her employer and then took off with the intention of running way to her lover Sam Loomis. Along the way it begins to rain and she gets tired and decides to stop at the Bates motel and meets, the owner, Norman Bates which seals her fate. After they spend some time talking over dinner they both retire to their separate rooms for the night and Marion decides to shower before bed. At this point Norman comes in and stabs her to death. What I found frustrating is that for almost an hour of the film we are following around this random woman thinking she is important to the overall plot and direction of the movie when in actuality we spent all this time learning about her life just to watch her get murdered in the shower less than an hour into the film. After this point she is rarely referenced again except in the context of trying to find her killer. Some may refer to this as an exciting turn in the story; I...
Words: 1505 - Pages: 7
...movie changes from Marion’s work, giving the viewer an in depth look at her surroundings, to a scene of illegal fleeing. The problem arose when Marion’s stress caused rational thoughts over stealing personal cliental money. Marion has committed an illegal act which caused her to adapt to her choices and change locations. Alfred has caused a break in the conflict by having Marion stop at a small hotel called the Bates Motel. The transition from locations has helped Hitchcock with his depict of a feeling of alertness. The setting of the Bates Mansion is given a style that depicts an old Victorian view. From the staircase to the cellar, Hitchcock still gave unsure feelings when it came to safety inside the Bates house. The interior has a look that doesn’t give off too much emphasis. The idea is simple however it’s safe to say that by glance, nervousness can be added to the Bates homes first impression. From here the view is showing a young woman on the run from the law. Marion has fled with illegal tender to a hotel that hardly has rented vacancy. After meeting Norman Bates the idea that a man has being hidden from the world gives the viewer a chance to assume how the antagonist...
Words: 1223 - Pages: 5
...Hitchcock Footprint Comparison Essay Alfred Hitchcock’s ability to draw the viewer into an atmosphere where you feel completely immersed is parallel to none. His style of directing has made movies recognizable beyond that of even a modern day film. His movies have been able to transcend that of many scary movies of the time because of the footprints that he embedded into each movie. These trademarks or seen throughout all of his movies, and they all share a common ground. In two of his greatest films Psycho and Rear Window you can see that these footprints attribute to the overall mise en scène of the movie. Some of the footprints that Hitchcock leaves in these two movies are extraordinary situations occurring to ordinary people, voyeurism, sound leading to climax, dark lighting, and close up shots. In Psycho one of the main characters Marion Crane an ordinary realtor's office secretary is thrusts into a situation where she is on the run from the law as well as her won guilt from stealing 40,000 thousand dollars. The fact that she works a nine to five just like every other American of the time creates common ground. When she was eventually murdered in a motel, it made the viewer feel as if it can happen to anyone who stays at a motel. In Rear Window the main character L.B. "Jeff" Jefferies was a photographer, a job which seems pretty ordinary but when he his bed ridden due to a broken leg he is thrust into an extraordinary situation where he is watching a murder investigation...
Words: 1049 - Pages: 5
...Daisy Bates is remembered as an American Civil Rights Activist, who was not only a role model, but an important figure in the movement. As a young child, Bates suffered, but soon overcame several hardships that later shaped her into an influential African American. Bates’ most known endeavor was working to desegregate schools in Little Rock, Arkansas. Daisy Bates and her family faced numerous threats along the way to desegregation. Daisy Bates inspired others as an influential African American through her progress as a Civil Rights activist, the risks and struggles she endured during her work, and her impact on society. Daisy Bates encountered a harsh childhood, that directly shaped her as the American Civil Rights activist she then became. “Daisy Bates” was born Daisy Lee Gatson on November 10, 1914 in Huttig, Arkansas (“Bates, Daisy” 1). Beginning from a rough start, when Bates was a young girl, her mother was raped and murdered by three white men (“The Death” 46). Daisy Bates was then raised by friends of her parents, after her father fled (“Documenting the American” 1). From this incident on, Bates was furious for a majority of her life. Adding to her hatred, Daisy Bates herself attended a segregated public school (“Bates, Daisy” 1). Bates was able to experience the...
Words: 801 - Pages: 4
...themes in the infamous William Faulkner short story, “A Rose for Emily”. Psycho is a film created by Alfred Hitchcock in 1960, which tells the story of a young woman who steals $40,000 from her employer's client, and subsequently encounters a young motel proprietor, Norman Bates, who had be under the domination of his mother for too long. On the other hand, “A Rose for Emily” is a short story by William Faulkner, published in 1930. This short story by Faulkner was about an elder woman by the name of Emily. Faulkner wrote about Emily, how she abandoned herself from the outside and kept her deepest darkest secret hidden from others. Not only do they share similar underlying themes; they also share a very gloomy and unique setting. The film Psycho and the short story “A Rose for Emily” can easily be related, in the respect of their similar settings and themes. In literature, setting is an essential part of creating a storyline. Setting is the locale and period in which the story or film takes place (“Setting”). The setting plays a special role in Psycho and in “A Rose for Emily,” because it creates a mood or feeling in the story. In Hitchcock’s Psycho, the film takes place in the Bates Hotel, which is a dark and dreary place, not well-kept, and placed in front of an enormous, equally dark, house on a hill that seems to be looking down on the little hotel (Psycho). In “A Rose for Emily,” the setting can be portrayed as Figueiredo 2 the one in Psycho...
Words: 1193 - Pages: 5
