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Bbm Amul

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Submitted By samratkk
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To increase the sales of AMUL from 2.5 LPD to 4 LPD, what can be done more and what more can be innovated? * AMUL can venture out on new products like dairy based products , baby food, health drinks, milk shake's of different flavours etc. * In urban markets AMUL 's hoardings were huge success but it has potential to penetrate in rural markets even more successfully by advertising and by campaigning. * AMUL can also look at global markets because now a days in world population in 6 people one is INDIAN and their always becomes emotional when they looks at an INDIAN product so they can use their emotional factor and can launch their low fat variant's and traditional variant's there. * More increase in no. of AMUL branded retail chains to capture the customer attention. * Primarily they targeted child as influencer and launched variant's for them now they can look at to females those are having calcium problem can launch a product for them. Because in INDIA women's are facing problems like austioporosis, austio- arthrarities etc which are causes due to lack of calcium after crossing 40's . So they can target them launch a product for them and they can take it as their campaign strategy and do campaigning in both rural and urban areas. * They can advertise their product's through facebook . * they can co-sponsor a football team and cricket team in INDIA so they can reach to player's and attract and target them and launch product for player's because in both cricket and football huge amount of energy used so to replenish the energy they can have milk product of AMUL may it will be a new variant of AMUL.

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